Class marketing plan

1. Class: Marketing plan

2. What is our soap about?
 Our soap is about 2 rivalry colleges from two different classes.
 Eastwood High of lower class, chavvy school where kids are up to no
good.
 St Antoinette's of upper class, posh school where adults have very high
expectations of their kids.
 Both colleges dealing with young adolescent issues.

3. E4 Target audience
 Young audience, strong 16-34 demographic
 ABC1
 Similar age demographic to the characters in our soap

4. Targeting our audience
 Poster: popular way for E4 to promote their shows, and popular
by soaps as well – most eye catching way target our
demographic.
 Magazine Cover: TV listings magazine featuring out TV soap,
good way to attract our audience, locking them onto our
storyline by using an eye catching headline and imagines.

5. The trailer
 Shooting a set up trailer story instead of just including clips
from the soap to make it easier for the audience to identify
with the characters.

 We were planning to include the three main plot points: The
love triangle, the secret admirer, and the head teacher rivalry.

6. The magazine cover
 Two or three characters involved in the main plot points to
feature.
 Using our own pictures for other cover stories from other TV
programmes/soaps.

7. The magazine cover
 Two or three characters involved in the main plot points to
feature.
 Using our own pictures for other cover stories from other TV
programmes/soaps.