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Class: Marketing plan
What is our soap about? 
 Our soap is about 2 rivalry colleges from two different classes. 
 
 Eastwood High of lower class, chavvy school where kids are up to no good. 
 
 St Antoinette's of upper class, posh school where adults have very high 
expectations of their kids. 
 
 Both colleges dealing with young adolescent issues.
E4 Target audience 
 Young audience, strong 16-34 demographic 
 
 ABC1 
 
 Similar age demographic to the characters in our soap
Targeting our audience 
 Poster: popular way for E4 to promote their shows, and popular by soaps as 
well – most eye catching way target our demographic 
 
 Magazine Cover: TV listings magazine featuring out TV soap, good way to 
attract our audience, locking them onto our storyline by using an eye 
catching headline and imagines. 
 

The trailer 
 Shooting a set up trailer story instead of just including clips from the soap to 
make it easier for the audience to identify with the characters. 
 
 We were planning to include the three main plot points: The love triangle, 
the secret admirer, and the head teacher rivalry. 

The magazine cover 
 Two or three characters involved in the main plot points to feature. 
 
 Using our own pictures for other cover stories from other TV 
programmes/soaps.
The magazine cover 
 Two or three characters involved in the main plot points to feature. 
 
 Using our own pictures for other cover stories from other TV 
programmes/soaps.

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Class marketing plan

  • 2. What is our soap about?  Our soap is about 2 rivalry colleges from two different classes.   Eastwood High of lower class, chavvy school where kids are up to no good.   St Antoinette's of upper class, posh school where adults have very high expectations of their kids.   Both colleges dealing with young adolescent issues.
  • 3. E4 Target audience  Young audience, strong 16-34 demographic   ABC1   Similar age demographic to the characters in our soap
  • 4. Targeting our audience  Poster: popular way for E4 to promote their shows, and popular by soaps as well – most eye catching way target our demographic   Magazine Cover: TV listings magazine featuring out TV soap, good way to attract our audience, locking them onto our storyline by using an eye catching headline and imagines.  
  • 5. The trailer  Shooting a set up trailer story instead of just including clips from the soap to make it easier for the audience to identify with the characters.   We were planning to include the three main plot points: The love triangle, the secret admirer, and the head teacher rivalry. 
  • 6. The magazine cover  Two or three characters involved in the main plot points to feature.   Using our own pictures for other cover stories from other TV programmes/soaps.
  • 7. The magazine cover  Two or three characters involved in the main plot points to feature.   Using our own pictures for other cover stories from other TV programmes/soaps.