5. PRIMARY MARKET
Target audience – Gaming
• 120 million people in wealthy countries with tempered
climate, have an interest in esports and play competitive
games.
• Out of this 19% have an issue with cold hands while
gaming, which is a target audience of 23 million people
Forecasts
• Sales of video games are forecasted to increase by
14,8% from 2015-2020.
• Sales of gaming peripherals are forecasted to increase by
17% from 2015-2020
Professional players
• Ladislav ”GuardiaN” Kovács tells
us that Cold hands is a problem
for every professional player
6. SECONDARY MARKET
Female office workers in tempered climate
• There are 29 million female office workers in
countries with an average temperature below 12°C
and a GBP pr. capita above 12,000 USD
Patients with Raynaud’s Syndrome
• 525 million people worldwide, suffer from
Raynaud’s syndrome - a condition that decreases
blood flow to your hands, thus making them cold.
Patients with arthritis
• In the United States over 50 million suffer from
Arthritis, which often results in cold hands during
computer usage.
7. OUR SOLUTION
The Heatbuff is a compact
infrared heater which helps
with blood circulation to keep
your hands warm
Our No-burn technology
ensures that your hands are
warm while you can touch the
product with no risk of burning
your fingers.
There are no direct
competitors, who solve the
issue in an easy, efficient and
innovative way.
8. ProductLED in either Red,
Green or natural light
Infrared short-waved bulbs at 50 Watts. Heats hands to
33°C up to 20 cm away, while the product is still touchable.
The right head can rotate up
to 90°, so no matter how
you sit, your hands are warm
Weighted foot, for a premium feel
10. BUSINESS MODEL
DEVELOPMENT & PRODUCTION SALES MARKETING
We develop innovative
products in cooperation with
DaVinci Development A/S
Our sales channels consists of
our own website along with
retailers in Europe, and
Amazon as exclusive online
retailer in the United States
We market through Facebook
ads, sponsoring events like
ESL Pro League, Dreamhack,
Twitch streamers, and email
marketing
11. TRACTION
We have sold more than 600 units during the
month on Kickstarter. We have grossed
approximately 350,000 DKK with a
marketing budget of only 3,000 DKK
Amazon contacted us, and we’re now
negotiating. We are currently negotiating
with Astralis, Heroic and ESL.
We have been featured in more than 200
international medias including Mashable, The
Verge, The Telegraph, PCGamer, IGN, Børsen and
TV2.
We have recieved 1,200,000 views on Imgur.com
SALES
AGREEMENTS
PRESS
12. 2017 2018 2019 2020
Turnover €45,000 €1,195,000 €2,335,000 €4,451,000
Production & Transport -€20,000 -€540,000 -€1,007,000 -€1,734,000
Marketing -€1,000 -€358,000 -€467,000 -€890,000
Other -€60,000 -€107,000 -€273,000 -€484,000
EBITDA -€36,000 €190,000 €588,000 €1,343,000
BUDGET
The budget presented is the average of
our worst and best case scenario budgets.
13. August 2017
Finish development
and start preperation
for production
January 2018
Start execution of
marketing strategy &
marketpenetration
Goals of 2018
• 17,000 units sold
• 1,2 mio. euro in
revenue
October 2017
Start full-scale
production
ROADMAP FOR
SEED INVESTMENT
The money will get us to through
establishment, our go-to-market
strategy and production of 5000
units
The money will get us till the end
of 2018, where we will have
established a healthy revenue
stream
14. TEAM
Has been a professional esports
athelete with a large network and
knowhow within esports.
Mads has been negotiating with the
biggest esports event organizer, ESL
Emil is responsible for Envavos
marketing, web development and PR.
He has a large network and a lot of
know how within gaming because of
his former company.
MADS SØRENSEN EMIL FRØLUND DAVINCI DEVELOPMENT
Davinci Development is
Denmark’s leading RPT
engineer developers, and is
working on developing our
products
15. ADVISORY BOARD
TORBEN SØRENSEN
Head of esports in
Odense esport.
Event manager of
POWER LAN.
https://www.linkedin.com/in/c
asper-vilhelmsen-3b722462/
Lecturer in
entrepreneurship,
innovation and supply
chain management at
Erhvervsakademi Aarhus.
https://www.linkedin.com/in/steenk
amronn/
MARTIN MAJDALL CASPER VILHELMSEN STEEN KAMRONN
R&D Engineer with 14
years experience in
product development.
https://www.linkedin.com/in/m
artin-majdall-petersen-
25123a7/
Executive Vice President
of VKR Holding, with 40
years experience in
leadership, business
strategy and
administration.
16. VALUATION,
OWNERSHIP AND
INVESTMENT
Today Emil owns 55% and Mads owns 45%
We seek €270,000 ≈ 2,000,000 DKK in
return for 25% with expected return of
investment in 2020
Envavo is valuated at
€1,075,000 ≈ 8,000,000 DKK
%