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New era mega promo 2015

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New era mega promo 2015

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New era mega promo 2015

  1. 1. NEW ERA MEGA PROMOTION 2015 FOR 
 MOBILE OPERATOR
  2. 2. • FreshcellGroup specializes in a unique kind of mega- promotion for mobile operators that can bring mobile operators ARPU increase 20-25 Euro in three months. Our mega-promotion for mobile operators can increase your base ARPU by up to 4%. • It is self-financed and generates profits with unprecedented Return-On-Investment rations, normally higher than 200% How does it work?
  3. 3. ILLUSTRATIVE EXAMPLE
  4. 4. • Mobile Telecom is the leading mobile operator of Europe, with 10 million subscribers. • Mobile Telecom has asked FreshcellGroup solutions to design a super-promo for the celebration of its 12 years anniversary. • Objectives: ❑ Create a promo concept that will ignite the imagination of consumers with big headline prizes ❑ Engage and excite a large part of their subscriber base ❑ Make the competitors seem small ❑ Generate large revenues and increase ARPU for the period ❑ Self-finance the promotion and turn a profit
  5. 5. CHALLENGE #1: RECRUITMENT
  6. 6. ❑ Meet Anna ❑ Anna is 42, married with 2 children. She’s a home and gardening buff and dreams of owning a house with large garden.
  7. 7. MOBILE TELECOM SELEBRATES 12 YEARS. YOU CAN WIN: 10.000 EUR – EVERY DAY 100.000 EUR – AUGUST 31ST 1.000.000 EUR – GRAND PRIZE
  8. 8. ❑ Now we have her attention!
  9. 9. All you have to do for a chance to win is: Send a blank SMS to 2020 To enter the draws for 10.000 EUR – EVERY DAY 100.000 EUR – AUGUST 31ST 1.000.000 EUR – GRAND PRIZE
  10. 10. To : 2020 Options Reply Exit ❑ Easy participation mechanic prompts instant reaction.
  11. 11. ❑ Meet John ❑ John is 21. He studies biology and works as an assistant in the lab. He is obsessed with motorbikes and dreams of buying a BMW 320i…
  12. 12. From: 2020 MOBILE TELECOM SELEBRATES 12 YEARS! SEND A BLANK MESSAGE TO 2020 AND WIN 10.000 EUR – EVERY DAY 100.000 EUR – AUGUST 31ST 1.000.000 EUR – GRAND PRIZE Options Reply Exit ❑ Call to action may also be sent by SMS or MMS
  13. 13. To: 2020 ❑ John sends blank SMS to 2020
  14. 14. Challenge #1: Recruitment. Mission completed FreshcellGroup can achieve recruitment rates up to 7% of the target customer base. For Mobile Telecom, this would be 700 000 participations in the promotion
  15. 15. Subscribers 10.000.000 Recruitment rate 7% Players 700,000 ` Prize cost €1,980,000 Advertising €1,000,000 Total cost €2,980,000 The premium SMS charge is €0,75 Our target is not only to break-even, but to make a massive profit. We want to achieve an average of 12 SMS/player. How are we going to do this? To cover campaign costs we need to generate 3,97 million SMS traffic. With 700 000 players, that would be an average of 5,67 SMS/player. (* The industry average for mobile marketing is 2,5 SMS/player)
  16. 16. CHALLENGE #2: REPEAT PLAY RATE
  17. 17. ❑ The key to driving ARPU is repeat play
  18. 18. ❑ Our most powerful tool for driving interactivity are the messages themselves. Responders should be both entertaining and motivating.
  19. 19. ❑ To create exciting and gripping interactivity, messages must be personalized
  20. 20. Anna, your 50 points bring you closer to the 10000 EUR today, but they also count for the 1000000 EUR at the finale. Start thinking now, what would you do with 1000000 EUR? A house maybe? Options Reply Exit
  21. 21. Anna, your 50 points bring you closer to the 10000 EUR today, but they also count for the 1000000 EUR at the finale. Start thinking now, what would you do with 1000000 EUR? A house maybe? Options Reply Exit
  22. 22. Anna, your 50 points bring you closer to the 10000 EUR today, but they also count for the 1000000 EUR at the finale. Start thinking now, what would you do with 1000000 EUR? A house maybe? Options Reply Exit OK!
  23. 23. ❑ A sophisticated interactivity system keeps individual players profiles, tracking demographics, behavior and responses of each player across time
  24. 24. Anna, tomorrow is Saturday. Are you going shopping maybe? Send an SMS today and maybe tomorrow you’ll have an extra 10000 EUR to help you keep up with the latest fashion. Options Reply Exit John, I’ve got a question for you, mate. If you answer right and fast, you will get extra points for today’s draw of 10000 EUR. Who won the World Cup of Football in 2010? Text 1 for Italy, 2 for Spain, 3 for Brazil. Options Reply Exit
  25. 25. Challenge #2: Repeat Play Rate. 
 Mission accomplished. FreshcellGroup has executed 25 ARPU-driving promotions for Bakcell, MTS, BMW, Mercedes Benz, Lexus, Toyota. FreshcellGroup has achieved record-breaking repeat play rates up to 15 sms/player.
  26. 26. FINAL RESULTS.
  27. 27. Subscribers 10.000.000 Recruitment rate 7% Players 700,000 ` Prize cost €1,980,000 Advertising €1,000,000 Total cost €2,980,000 SMS/player 12 Total SMS traffic 8’400’000 Premium rate €0,75 Revenues €6,300,000 Profit € 3,320,000 Operator ARPU (3 months) €23 Promotion ARPU (3 months) €9 ARPU Increase (Players) 39% ARPU Increase (Subscriber Base) 1,5%
  28. 28. 37
  29. 29. • Bakcell is the leading mobile operator of Azerbaijan, with 2 million subscribers. • Bakcell has asked FreshcellGroup solutions to design a super-promo for the celebration of its 16 years anniversary. • Objectives: ❑ Create a promo concept that will ignite the imagination of consumers with big headline prizes ❑ Engage and excite a large part of their subscriber base ❑ Make the competitors seem small ❑ Generate large revenues and increase ARPU for the period ❑ Self-finance the promotion and turn a profit
  30. 30. Self-Financing Ad Campaign. Bakcell June 2010
  31. 31. Subscribers 2.000.000 Recruitment rate 7% Players 140,000 Results. Bakcell (Azerbaijan) June 2010 Prize cost 120.000 USD Advertising 60.000 USD Total cost 180.000 USD SMS/player 12 Total SMS traffic 1’680’000 Premium rate 0,71 USD Revenues 1’192’800 USD Profit 1’012’800 USD Operator ARPU (1,5 months) 22,5 USD Promotion ARPU (1,5 months) 8,52 USD ARPU Increase (Players) 38% ARPU Increase (Subscriber Base) 2,65%
  32. 32. Resume
  33. 33. • The example shown here is a real illustration how FreshcellGroup‘s technology may help Mobile Telecom to drive ARPU and earn a lot within three months. Response and interactivity rates are based on actual past results with similar promotions. These numbers should give you an idea of the revenue we can generate for you, in proportion to your subscriber base. • Please contact us for more accurate estimate based on your particular case.
  34. 34. Contacts
  35. 35. Proposal
  36. 36. Proposal • Mega  Promo   – Ramadan  2015 • Duration       – 90  days   • Cooperation –  revenues  sharing • We  provide  the  mega  prize  fund,  advertisement   • Operator  makes  bulk  SMS  and  USSD  ad   • Operator  gets  high  revenues  from  the  project

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