All-inclusives   Mauritius
Definition of “all-inclusives”• All, or almost all, of the holiday costs are  included (prepaid price)   – Accommodation  ...
Mauritius - Introduction•   Capital: Port Louis•   An island in the Indian Ocean•   Sub-tropical climate, warm all year ro...
Mauritius - Tourism• “World Travel Awards”:   – 2011 World’s Leading Beach Destination   – 2011 World’s Leading Island Des...
Mauritius - Competition?• Competitors: Indian Ocean islands like  Maledives, Sri Lanka, Seychelles• Sun, sea, sand• Needs ...
Mauritius – Demand?• Two thirds of tourists are from Europe• Mainly ABC (social economic group)• Average age in 2006: 40 (...
Mauritius Demand (cont.)• Purpose of visit (2008):   – Holiday: 821,000+   – Transit: 42.000+   – Business: 32,000+   – Co...
Mauritius – Tourism Provision• 51 UK tour operators (Thomas Cook, Virgin,  Thomson…) provide accommodation in M.• Average ...
All-inclusive example:Hilton Mauritius Resort and Spa Hotel• 4 Star +• Indian Oceans Leading Resort 2011’ at the  World Tr...
Mauritius – Leakage?
“All-inclusives” Pro’s and Con’s
Conclusion
References• Mintel• World Tourism Awards (http://www.worldtravelawards.com/profile-1725-  mauritius-tourism-promotion-auth...
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All inclusives mauritius

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All inclusives mauritius

  1. 1. All-inclusives Mauritius
  2. 2. Definition of “all-inclusives”• All, or almost all, of the holiday costs are included (prepaid price) – Accommodation – Transport and transfer – Meals and drinks – Entertainment – Sports facilities and daytime activities
  3. 3. Mauritius - Introduction• Capital: Port Louis• An island in the Indian Ocean• Sub-tropical climate, warm all year round• Population: 1.3 m• Language: English (official), Creole, French• Flight time 11 hours from Europe
  4. 4. Mauritius - Tourism• “World Travel Awards”: – 2011 World’s Leading Beach Destination – 2011 World’s Leading Island Destination• 950,000 visitors in 2011, and rising• $ 1.3 billion tourism income• $ 9.9 million marketing budget (for Europe)• Suffered under European economic crisis (less long-haul tourists)
  5. 5. Mauritius - Competition?• Competitors: Indian Ocean islands like Maledives, Sri Lanka, Seychelles• Sun, sea, sand• Needs to differeniate itself: – Cultural destination – Eco-tourism destination – Wedding destination – Golf (up and coming)
  6. 6. Mauritius – Demand?• Two thirds of tourists are from Europe• Mainly ABC (social economic group)• Average age in 2006: 40 (men), 39 (women)• Average party size (2006): 2.1 people• 71% travel on package tour (more likely for first time visitors)• 85% emloyed, 9 % retired, 3 % students
  7. 7. Mauritius Demand (cont.)• Purpose of visit (2008): – Holiday: 821,000+ – Transit: 42.000+ – Business: 32,000+ – Conference: 5,000+ – Sports: 1,000+ – Other/ not stated: 27,000+• Popular wedding and honeymoon destination
  8. 8. Mauritius – Tourism Provision• 51 UK tour operators (Thomas Cook, Virgin, Thomson…) provide accommodation in M.• Average class of accommodation is 3 to 5 stars
  9. 9. All-inclusive example:Hilton Mauritius Resort and Spa Hotel• 4 Star +• Indian Oceans Leading Resort 2011’ at the World Travel Awards 2011• Capacity: 139 guest rooms• Facilities: water sports, pools, kids club, spa, tennis courts, gym, private beach, golf court• Services: restaurants, bars, beauty salon, florist, gift shop, car/bike rental, news stand
  10. 10. Mauritius – Leakage?
  11. 11. “All-inclusives” Pro’s and Con’s
  12. 12. Conclusion
  13. 13. References• Mintel• World Tourism Awards (http://www.worldtravelawards.com/profile-1725- mauritius-tourism-promotion-authority, accessed on 06.03.2012)• Bloomberg (www.bloomberg.com/news/2011-01-07/mauritius-tourism- growth-to-exceed-estimate-this-year-minister-bodha-says.html accessed on 06.03.2012)

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