The document outlines key social media channels, their number of users, target audiences, industry impacts, and best uses. Facebook has over 2 billion users targeting Generation X and millennials, impacting both B2B and B2C, and is best for brand awareness and advertising. LinkedIn has over 1.9 billion users focusing on millennials and Generation Z, impacting B2B, and is best for B2B relationships and employment marketing. YouTube has over 1 billion users mainly targeting millennials, impacting B2C, and is best for brand awareness, entertainment, and how-to videos.

1. TOP SOCIAL MEDIA CHANNELS
INSIGHTS 2020

2. • Users: 2.2 billion
• Audience: Generation X and
millennials
• Industry impact: B2C
• Best for: Brand awareness;
advertising
FACEBOOK

3. • Users: 335 billion
• Audience: Primarily millennials
• Industry impact: B2B and B2C
• Best for: Public relations; customer
service
TWITTER

4. • Users: One billion
• Audience: Primarily millennials
• Industry impact: B2C
• Best for: Natural-looking media,
behind-the-scenes, and user-
generated content; advertising
INSTAGRAM

5. • Users: 645 million
• Audience: Baby boomers, Generation X,
and millennials
• Industry impact: B2B
• Best for: B2B relationships, business
development, and employment marketing
LINKEDIN

6. • Users: 1.9 billion
• Audience: Millennials, closely followed by
Generation Z
• Industry impact: B2C
• Best for: Brand awareness;
entertainment, and how-to videos
YOUTUBE

7. • Users: 300 million
• Audience: Primarily Generation Z
• Industry impact: B2C
• Best for: Brand awareness;
advertising
SNAPCHAT

8. • Users: 250 million
• Audience: Primarily older millennials and
younger baby boomers
• Industry impact: B2C
• Best for: Visual advertising; inspiration
PINTRIST