10. What is Social Media Marketing?
The use of social media to develop a company's brand, boost sales, and increase website traffic is referred to as
social media marketing (SMM).
11. What is Social Media Marketing?
Data analytics specifically designed for social media marketing (SMM) enable marketers to monitor
the effectiveness of their initiatives and find additional engagement opportunities.
22. Facebook
0
1
Social Media Marketing Platforms
• Users: 1.9 billion active users worldwide
• Audience: Generation X and Millennials
• Industry impact: B2C
• Best for: Brand awareness; advertising
23. instagram
02
Social Media Marketing Platforms
• Users: 1 billion monthly users
• Audience: Millennials
• Industry impact: B2C
• Best for: High-quality images and videos; user-
generated content; advertising
24. 03
YouTube
Social Media Marketing Platforms
• Users: Over 315 million daily active users
worldwide
• Audience: Millennials
• Industry impact: B2C and B2B
• Best for: Brand awareness; long-form
entertainment, and how-to videos
25. Tiktok
04
Social Media Marketing Platforms
• Users: 1 billion daily active users worldwide
• Audience: Primarily Generation Z
• Industry impact: B2C
• Best for: Brand awareness; user-generated
content; Entertainment; advertising
26. Twitter
05
Social Media Marketing Platforms
• Users: 211 million daily active users worldwide
• Audience: Primarily Millennials
• Industry impact: B2B and B2C
• Best for: Public relations; customer service;
community building
27. Pinterest
06
Social Media Marketing Platforms
• Users: 444 million monthly active users
worldwide
• Audience: Primarily Millennials with a solid
audience in Gen Z, Gen X and Baby Boomers
• Industry impact: B2C
• Best for: Visual advertising; inspiration
28. LinkedIn
07
Social Media Marketing Platforms
• Users: 774 million active users worldwide
• Audience: Baby boomers, Generation X, and
Millennials
• Industry impact: B2B
• Best for: B2B relationships, business
development, and social selling
29. Snapchat
08
Social Media Marketing Platforms
• Users: 306 million daily active users worldwide
• Audience: Primarily Generation Z
• Industry impact: B2C
• Best for: Brand awareness; advertising
31. Pros & Cons
Cons
Pros
A tailored SMM Campaign is best to
reach the target audience and is best
for any business.
However, Social media content also
makes you vulnerable to attacks.
Any mistake on social media can get
viral and damage a brand’s image in
public opinion
33. Frequently Asked Questions
What Is Sticky Content in
Social Media Marketing?
What Is Viral Marketing?
What Is Earned Media?
How Can One Get Started in
Social Media Marketing?
What Are Some Examples of Social Media
Marketing Strategies?