To some businesses PPC (adwords) is a majorincome generator, netting them new customerosand conversions at an effective price. However,this can not be said about everyone and when aPPC campaign is not managed properly it willseem that you are haemorrhaging money withouta return.If you fall under this category then one of thesemay be why.
Conversion Tracking The most important feature in Google Ad words is the conversion tracking. If conversion tracking is not implemented into your Google Ad words correctly you are simply throwing money away without being able to analyse and improve your Ad word campaign.Conversion Tracking
Product Listing Campaigns A lot of companies have not yet realised the benefits of using product listing campaigns, If your company sells many products, product listing campaigns mean that you can get more clicks and conversions in a much cheaper budget! Ultimately if you are a sales company in any shape or form you have to be using Product listing campaigns to reach the maximum capacity for your PPC campaign.Product Listing Campaigns
Remarketing Campaign If you sell products on your website a remarketing campaign is vital. One of the best remarketing tactics to use is the Abandoned Checkout Process remarketing campaign on Google Ad words. This will mean that if any potential customer adds items to a basket but decides not to complete the sale and leave at the checkout. Google Ad words will remarket your site to them in an attempt to make them go back and finalise the transaction.Remarketing Campaign
Advertisement The actual Ads in a Google Ad words campaign are massively important, This is what will lure your customer to your website and make them complete the sale. If the ads are misleading in any way it may put the customer off and will definitely make unnecessary clicks which will cost you money. It is imperative that your ads are an exact match to what your ideal customer would want from your business.Advertisement
Keywords PPC revolves around getting the perfect keyword so that you can target your audience in the most pin-point way as possible. Many Businesses think that if you choose a keyword that is very cheap but does not reflect their business entirely will be good enough, as at least it means that they are seen. This method does not work as, firstly; it causes them to lose money as none of their keywords are suitable, secondly, they will be wasting their time on PPC when their time could be better used. Lastly, their bounce rate will be incredibly high and this could potentially have an effect on their page rank.Keywords
Broad and Exact Knowing the difference between the two settings and when the appropriate time to use them is what many businesses are doing wrong. Some businesses use broad search when they are offering a niche product or specific service that would entail the exact words. Conversely other businesses use exact when they are trying to get their service seen by as many people as possible and have a vast budget. Using the correct search setting enables you to save and make money.Broad and Exact