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1. PRE
Building up the pre-competition hype through fast
paced advertisements that focuson matching the high
intensity, fast paced action of drone flying with F1.
Piggybacking off Formula 1’supcoming racing events
in April and May, the idea is to compare and contrast
the unmatched, high speeds of both sports.
Challenging F1 by questioning what it means to be
fast. This could be an attempt to migrate audiences
from F1 to drone racing.
Influencer based meet-ups that gives the public the
opportunity to get involved themselves by flying
drones. Ultimately encouraging more community in the
sport but also the event itself.
Setting up a competition that allows the audience to
send in their own freestyle videos. Influencers again
could be involved within the promotion and possibly
judging of this. These videos could make for powerful
content as they are visually striking and engaging.

2. Norton & XBLADES branded VR headsets could be
distributed to influencers to further advertise the
event. Giving influencers the opportunity to display
branded event collateral.
or
Since fans often pride themselves on making their own
drones, Symantec could offer their audience a
downloadable template to set up a headset for their
phone, to watch the race in 1st person as if they were
in the shoes of the pilot.
Twitch commentaries could be hosted by Influencers
at the live event to hopefully engage a wider audience.
DURING

3. Symantec Speed Records. After breaking the world
record Symantec could continue to tap into this
audience by setting up a number of Speed records
through an online platform using leaderboards, regular
competitions and scoring. This could be a combination
of both individual and collective based challenges.
Further cementing Symantec’s relationship to speed.
E.g. fastest drone to reach a set altitude.
Sparking further competition amongst the racers to see
who is the fastest in a multitude of different tests held
at post race events.
Think X Games merging with Guinness book of world
records for drones. Think Michelin tyres with their
Michelin star restaurant rating system.
POST