The document summarizes findings from a survey conducted by the International Council of Shopping Centers (ICSC) on holiday shopping trends. The survey found that 70% of adults visited a shopping center or mall during the holidays, and 93% of shoppers spent money at stores with physical locations. It also found that 86% of online shoppers who picked up purchases in stores ended up making an additional in-store purchase. More detailed analysis is available to ICSC members.
2. Introduction
A successful real estate developer for more than four
decades, Elliot Feuerstein is an officer of Mira Mesa
Shopping Center and oversees several retail spaces in San
Diego, CA. Engaged in his profession outside of his daily
duties, Elliot Feuerstein maintains membership in the
International Council of Shopping Centers (ICSC).
ICSC routinely gathers and extrapolates data in order to
provide both top-level and deep-dive analyses of trends
affecting the shopping center space. At the end of 2018, the
organization conducted a survey of different demographic
types to gauge their holiday shopping habits. Overall, the
survey found that 70 percent of adults visited either a
shopping center or a mall during the holidays, and an
overwhelming 93 percent of shoppers said they spent money
at stores that had some sort of physical footprint.
In terms of shoppers who bought online and picked up items
in store, 86 percent of them ended up making another in-
store purchase when they came to pick up their online
purchase. A more detailed look at holiday shopping habits is
available to ICSC members. To learn more about the
organization’s data collection methodology and how to get
advanced analyses as a member, visit icsc.org/news-and-
views/research.
