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ICSC Looks at
HolidayShopping
Trends
Elliot Feuerstein
Introduction
 A successful real estate developer for more than four
decades, Elliot Feuerstein is an officer of Mira Mesa
Shopping Center and oversees several retail spaces in San
Diego, CA. Engaged in his profession outside of his daily
duties, Elliot Feuerstein maintains membership in the
International Council of Shopping Centers (ICSC).
ICSC routinely gathers and extrapolates data in order to
provide both top-level and deep-dive analyses of trends
affecting the shopping center space. At the end of 2018, the
organization conducted a survey of different demographic
types to gauge their holiday shopping habits. Overall, the
survey found that 70 percent of adults visited either a
shopping center or a mall during the holidays, and an
overwhelming 93 percent of shoppers said they spent money
at stores that had some sort of physical footprint.
In terms of shoppers who bought online and picked up items
in store, 86 percent of them ended up making another in-
store purchase when they came to pick up their online
purchase. A more detailed look at holiday shopping habits is
available to ICSC members. To learn more about the
organization’s data collection methodology and how to get
advanced analyses as a member, visit icsc.org/news-and-
views/research.

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ICSC Looks at Holiday Shopping Trends

  • 2. Introduction  A successful real estate developer for more than four decades, Elliot Feuerstein is an officer of Mira Mesa Shopping Center and oversees several retail spaces in San Diego, CA. Engaged in his profession outside of his daily duties, Elliot Feuerstein maintains membership in the International Council of Shopping Centers (ICSC). ICSC routinely gathers and extrapolates data in order to provide both top-level and deep-dive analyses of trends affecting the shopping center space. At the end of 2018, the organization conducted a survey of different demographic types to gauge their holiday shopping habits. Overall, the survey found that 70 percent of adults visited either a shopping center or a mall during the holidays, and an overwhelming 93 percent of shoppers said they spent money at stores that had some sort of physical footprint. In terms of shoppers who bought online and picked up items in store, 86 percent of them ended up making another in- store purchase when they came to pick up their online purchase. A more detailed look at holiday shopping habits is available to ICSC members. To learn more about the organization’s data collection methodology and how to get advanced analyses as a member, visit icsc.org/news-and- views/research.