2. Case Study: (campaign/organisation name)
Purpose:
Bring about local, national or global
change, this is because they are trying
to change the result of the general
election which will determine the
contorts future. To change attitudes.
because this image wants people to
change their political views.
To campaign, the poster is one small
part of a much bigger political
campaign.
To change voting behaviour, it is trying
to sway the vote of the people.
Aims:
The aim of this poster is to try and get
people to change the way they vote and
make them vote for labour. Another aim
would be to create a link between a
specific person and political party and a
period in time. This time might have
been hard and might have some
negative connotations attached to it for
the demographic that are more likely to
vote for labour. 2Creative Media Production 2012
3. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
One technique that is used is using white text against a
back background, this makes the text stand out a look
more bold. As well as this by only using a small amount of
words it keeps the information and message short and
sweet, this means the audience do not lose
concentration. Another technique that is used is using an
old car, this creates more of a correlation between the
idea and the person as he is then being placed in an
image with an old fashioned car. As well as this showing
David Cameron in a relaxed way is a contrast to how he
is shown by is party and how he likes to be portrayed.
Because of this, the image takes some of the respect for
his away and makes him almost look like he doesn’t care.
3Creative Media Production 2012
Case Study: (campaign/organisation name)
4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
This poster had did not achieve the impact that it wanted to in the result of
the 2010 general election as the conservative party won taking a 36.4%
win. However it made an impact because the Labour party came second
in the election with 29% of the votes, this means that the party and the
campaign was more successful than several other partys.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
5. Case Study: (campaign/organisation name)
Purpose:
To create access to media products for non-
traditional groups, this is a student radio station
produced by and for university students.
To create or strengthen community ties, this
brings the students together to create a radio
programme.
To provide information, the station has a section
on local news.
To build relationships with subjects, this is a
community project within the student community.
To raise awareness, they use the radio station to
raise awareness of local activity and local talent.
To challenge dominate representation and
agendas because this station is ran by students
not professionals.
Aims:
One aim of this radio station is to give vital
experience to the students of the university so
that they have that experience when they go out
into the real world to find work. Another aim of
this station would be to bring the student
community together and to inform people of what
the univercity is doing and what it is achieving. As
well as this it is there to inform local people on
what is happening in the area and to provide
different stories to the bigger radio stations in the
area.
5Creative Media Production 2012
6. Techniques:
Because this is a radio station I cannot analyse the techniques used
in the imagery, instead I will be looking at where the radio station
broadcasts and how people get on it. I will also be focusing on what
productions they make and what kinds of topics they talk about and
why. Spark FM use several different topics to interest their audience,
they use music as well as information about the community and what
is happening in the area. They use music that is created in the area
and by the students of the university to show off what the people who
live in the area can do. Using this creates a sense of community
between the radio station and its listeners. As well as this the
station
6Creative Media Production 2012
Case Study: (campaign/organisation name)
7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
One impact of this radio station is that it has now branched out into an
online magazine and a television channel. This impacts on the community as it
brings them local community information about events and different things that are
happening in the area on a range of platforms. As well as this the fact that there is
a radio station is an impact, this is not a commercial radio station and dose not run
for profit, it is ran by armatures, students of the university that use their own spare
time to create programs and broadcast from this station. The station has its on
social media page on Facebook and now has 9306 followers, this shows that lots
of people are tuning in and listening and supporting this radio station. In
comparison to one of the commercial radio stations in Sunderland 'Sun FM', they
only have 3271 likes on their Facebook social media page, this could show that the
student radio station has more impact than the professional one. Also giving local
events and artist a platform is another impact the radio station has, because these
are bands and artists that are not professionally recognised yet, they may find it
hard to get an interview or get their music played on a commercial radio station,
Spark FM gives them that platform to get their music out there. On top of this local
events that need the community support will also have a platform for promotion on
this radio station, this will then in turn impact the listeners and the community. 7Creative Media Production 2012
Case Study: (campaign/organisation name)
8. Case Study: (campaign/organisation name)
Purpose
To raise awareness, this is a campaign
that is there to raise awareness about
domestic violence.
To build relationships with subjects, the
image and caption is used to connect
with real normal people.
To bring about local, national and global
change
To infiltrate the mainstream media, this
dress went viral on the internet as some
people saw it in one colour and other
saw is different colours.
Aims:
One aim of this poster is to raise
awareness of for domestic violence, the
image and the text are used to inform
and shock people about the subject.
Another aim is to change peoples
opinions on the subject, some people
believe that domestic violence is the
victims fault. The words used in this
poster are used to make people think
differently about the subject. As well as
this the image's aim is to shock people 8Creative Media Production 2012
9. Techniques:
One technique that is used is the use of a dress that went
viral on the internet and that most average people will
recognise. They have then used the reason the dress
went viral ( because some people saw it as white ad gold
and other saw it as black and blue) to make people think
about their subject, by saying 'the only illusion is if you
think it was her fault'. This makes the audience think
about the way that domestic violence is seen and why it
happens and who's fault it is. Another technique they
have used is using a good locking young woman and
covering her with burses ad cuts, this is what the
audience notice second to the fact there is a young
woman in the image. This brings the attention of the
audience to the burses and the marks on her body and
makes the audience wonder what has happened to them.
Also visual hierarchy has been used to make some text
seem more important than others, this draws the
audiences eyes to this text first then to the rest of it. Using
a grey dark colour in the background also sets the tone of
this poster and shows the audience that the poster is
about a quite negative subject.
9Creative Media Production 2012
Case Study: (campaign/organisation name)
10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
One impact that this campaign had was winning the 'webby award' this is
an awarded which awards people for internet campaigns. This shows that
this was one of the best campaigns in 2016, it shows that this campaign
had strong influence on the interent.
10Creative Media Production 2012
Case Study: (campaign/organisation name)
11. Case Study: (campaign/organisation name)
Purpose:
To infiltrate mainstream media, this
camping did this by being featured on
the big issue north.
To change attitudes about homeless
people.
To raise awareness about homeless
people.
To create or strengthen community
ties between homeless people and
everyone else.
Aims:
One aim of this campaign is to raise
awareness about the amount of
homeless people there are within the
york area. As well as this another aim
of this campaign is to close the gap
between the homeless and everyone
else and trying to get rid of the stigma
that is around homelessness. They
have done this by showing people
who do not look homeless and trying
to prove to people that homeless
people are the same as everyone 11Creative Media Production 2012
12. Techniques:
One of the techniques that is used in this poster is the use
of the image of ‘normal’ looking people, this prevents
people from being able to distance themselves from
homeless people. This is one of the aims of this poser
and by using this image this aim is met and is an effective
way to link homeless people to everyone else and make
them relatable to everyone who looks at the poster.
Another technique they have is the words ‘anyone can
become homeless’ this re-enforces the idea that anyone
can become homeless and that they are the same as
everyone else they are simply in a different more difficult
situation. They have also used the black and white filture
this creates emotions and has a feel of sadness about it,
this makes the audience feel empathy for these people.
This is a emotion that is also re-enforced by the image of
the people, using this image makes the audience feel like
they can relate to the homeless people and enhances
their feeling of empathy.
12
Creative Media Production 2012
Case Study: (campaign/organisation name)
13. Impact: Evidence of any change being brought about through projects
using words and or graphics.
This campaign was set up in 2015, however, since 2011 homelessness in
your has increased by 800%, this would suggest that this campaign has
not maid a big impact on the amount of homeless people in york. However
the main aim of this campaign was to change peoples views on homeless
people, it wanted to make people see that homeless people are the same
as everyone else, they are just normal people. This campaign may have
effected people opinions and views of the people of york, however this
cannot be proven facts and figures.
13Creative Media Production 2012
Case Study: (campaign/organisation name)
