Question three evaluation of my media production

1. Evaluation Question 3:
What have you learned from your audience
feedback?

2. Georgia’s Feedback
One piece of feedback I received from Georgia was to re-film the clip of Harry and
Jacob in the line ‘with a friend who’s like a brother’ as it did not accurately fit the
screen. I re-filmed this and was able to get it on the stage setting to show fun within
their performance. Also as it was a wider shot I was able to get more movement
from them which emphasised the enjoyment and laughter between them.
Also for my drummer, Dylan, I received a lot about his energy while playing and so
in my discussion with Georgia we decided that I could make his clips more
interesting by moving the camera more when filming him. So I filmed panning
around him and also panning from him onto the rest of the band to show them all
being together.
Georgia also suggested that I re-film the shots that change focus. However, I liked
this blurry effect as I felt it worked well for a teenage/young adult style band and
audience as it represents the uncertainty.
Lastly, Georgia stated that she felt I had to bring in more clear fun elements to really
over emphasise this aspect of the video. This leads us on to Toms feedback.

3. Tom’s Feedback
Tom mentioned in his feedback that as it was a lively song I needed a more
lively setting. So we discussed this further and decided places In town such as
Park Street would work well. By putting the band in this city setting I was
able to get more enthusiasm and facial expressions out of them. For example
when I had them run down the steps or joke around In the costume shop. By
having more going on around them they came out of their shells more so this
worked really well.
Tom also said that the friendship between the came across well. This was
really important for me and I valued this being noticed as I worked hard to get
this point across in a variety of ways such as with the character positioning,
the images used and the camera shots.
I felt Tom’s feedback really helped improve my video in terms of making it
appear more upbeat and active. I also felt that he pointed out and almost
reaffirmed for me that I had shown the genre clearly through conventions
such as the clothing and colour scheme.

4. Sol’s Feedback
One of Sol’s main feedback ideas was to increase some of the lighting however I initially wanted to
have a variation within the lighting just to emphasis the different mood throughout the song. For
example the shot of Jacob singing ‘Twice you pulled me down but it’s the last time’ is a much lighter
grey scale than the line ‘To every argument I let slide’. The lighting from the concert is very bright
and in colour as this is the most upbeat section of the song and the main part where it becomes a
lighter mood.
Sol also suggested that I either make the drone footage longer or not use it, however as I felt the drone footage was a
good use of technical equipment I wanted to keep it so I extended the footage and also managed to change It to a
different file in order for it to come out clearer with less pixilation's.
Sol and the other two all gave the feedback that it needed for enthusiasm from the drummer. I found this tricky to get him
to do as he felt he had to concentrate on the beats of the song so as I mentioned previously, I tried to use the camera
movements in such a way that his clips are shown in a more interesting manner. I also was able to get more enthusiasm
from him in the city setting as it generally had more going on so they were able to bounce off of this.

5. Over all significance of the Feedback
Each piece of feedback I felt was very useful. I was able to combine then together such as the city
setting from Tom helping to emphasis the fun elements of the video and the lighting of individual
clips.
I chose each person for specific elements of feedback. I chose Georgia to analyse the filming and
messages received from certain clips. I thought she would be good for this from her photography
experiences such as shooting artist such as Noel Gallager at the NME awards and how to use the
shots for different effects.
I chose Tom because of his knowledge of the genre. Tom has seen many live shows so has a good
idea of what a band should look like while performing. He is also a big fan of the genre and The
Catfish and The Bottlemen in particular so he is aware of how their videos would come across. He
also understands what kinds of images would work well with the lyrics of a song.
Finally I chose Sol to give feedback because of his skill, experience and understanding within the
general media. Sol attends a media college and has made music video’s himself for different genre’s
so he is aware of how they should appear and the lighting and shots that could be used.
I valued each and every piece of their feedback and either gave reasoning for why I had displayed
something the way I had or took their ideas on board and further developed the video.