Fundamentals of Sustainable Design ​SD 6500 10

1. MisMatched Maids
Ellie Cotlar
Fundamentals of Sustainable Design
SD 6500 10
source Pinterest

2. THEConcept
SHOPSELL STYLIST STORIES LOCAL
Introducing MisMatched Maids
a retail shopping platform dedicated to the reuse and resell of bridesmaid dresses.
Weddings are expensive, and so is being a bridesmaid. An
easy way to cut down on cost and be eco-conscious is
through a Bridesmaid dress reselling website.
MisMatched Maids is the ultimate bridesmaid dress reselling
site as it combines the buying and selling platform with a style
blog. A Bridal Stylist is available for free online consultations.
The stylist will help the bridal party coordinate top picks and
make recommendations based on color palette, designs, and
body type.
photograph by Caroline Tran

3. SHOPSELL STYLIST STORIES LOCAL
THE Components
Have a dress to sell?
Step #1 Create an account
Step #2 Upload pictures of the garment flat, detail
shots, and photos on the body, and measurements.
***Please follow our nifty Photo Guide and handy
How-to- MEASURE GUIDE***
Bonus: Add Wedding day pictures to show how you
styled the dress
Step #3 Selling the Dress
Step #4 Shipping the Dress
source Pinterest

4. SHOPSELL STYLIST STORIES LOCAL
THE Components
READY TO SHOP?
SEARCH FOR DRESSES BY:
COLOR
CUT
SIZE
PRICE
LOCAL SELLERS
STYLIST PICKS
FOUND A FAVORITE?
SHARE IT WITH THE OTHER BRIDESMAIDS!
WE WILL COMPILE ALL THE TOP PICKS FOR AN EXCLUSIVE
BRIDAL PARTY LOOK BOOK
source Pinterest
source Pinterest
SHOP BY COLOR PALETTE

5. SHOPSELL STYLIST STORIES LOCAL
THE Components
Need a little style help?
Take advantage of our in-house Stylist
Send all inquires to stylist@mismatchedmaids.com
SHARE YOUR STORIES
Tell us about the Big Day! Share tips, recommendations,
buying advice and more!
local guide
Keep your dress shopping nearby!.
Advantages: no shipping necessary and try on garments.
Ask a local:
Top picks for Florists, Seamstress + Tailor, Bands, Venues,
and more!
http://www.saranyahansen.com/measurement-guide/

6. SHOPSELL STYLIST STORIES LOCAL
THESustainability Challenge
people
More than just a buying
and selling experience,
MisMatched Maids allows
users to connect over the
shared experience of
being a bridesmaid.
With a social platform
component, the site en-
courages people to inter-
act, share style tips,
photos, and local recom-
mendations.
The site also serves as a
way to cut down on the
financial burden of being a
bridesmaid, as it offers an
alternative for brides-
maids-to-be to find sec-
ond-hand (worn once)
dresses, and serves as a
site for bridesmaids to sell
past bridesmaid dresses.
planet
Second-hand has gained
a boost in popularity now
that its benefits are be-
coming more understood
and well-known.
A bridesmaid dress is
the perfect opportunity to
buy second-hand. There
are plenty of worn-once
bridesmaid dresses al-
ready on the market. No
need to waste precious
environmental resources
in creating new product.
The majority of dresses
produced today are
manufactured in China,
are constructed from
Polyester fabrications
and use toxic dye-ing
techniques. There’s a lot
of waste!
profit
According to the Ellen
MacArthur Foundation’s
report on the Economics of a
Circular Economy, “Power
of Circling Longer” refers to
maximizing the number of
consecutive lifecycles
of a product.
A MisMatched Maids
dress could be resold multi-
ple times cutting down on
waste and prolonging the
end-of-life of the garment.
The website would have in-
formation on how to
self-mend wear and tear at
home, as well as local rec-
ommendations to ensure the
dresses maintain a long life-
cycle.
public
Consumption in the fashion
industry is a huge problem.
Consumers are used to
being able to buy new
goods for cheap, and to dis-
card rather than mend and
repair. There is a limit to our
resources, and we have
been taking more than our
share. We need to make
more eco-conscious deci-
sions in the fashion industry,
and reuse rather than buy
new. A Bridesmaid dress
resell site is a step in the
right direction.

7. SHOPSELL STYLIST STORIES LOCAL
Recommendations
crowd fund
Start a Kickstarter or GoFundMe campaign.
set up local partnerships
Offer discounts with local seamstresses, florists, and venues in exchange for promoting their services.
Make this a two-way partnership.
guerrilla marketing
Incentivize recommendations by offering discounts on first purchases. Create social media contests.
press
Generate as much press as possible. Set up free local events and advertise in local magazines.
Specials
Make it easy to sell a dress. Offer local dress drop off locations and an in-house team can post and sell
the dress for the buyer. Offer deep discounts for early adapters.
create a website
Create an app