Athens branding

ΠΜΣ Πολιτιστική Διαχείριση
Μάθημα: Πολιτιστικό Marketing και επικοινωνία
Διδάσκουσα: Μπέτυ Τσακαρέστου
Ομάδα εργασίας: HAPPY FEW
[Αλιμπέρτη Μαρία | Δημάκη Μαριάντζελα | Κώνστας Ευάγγελος | Νταλαμπίρας Διαμαντής | Παπαγρηγορίου Έλλη]
PROJECT 02: Athens Branding
[aspects of Athens]

Shareable Athens
Network
of organization
and
Citizens
of Athens
Action points:
• To control and border sound pollution
• Sanitation of public areas
• Direct support of facades of the buildings which are in
collapse
• To control traffic and illegal parking
ΠΜΣ Πολιτιστική Διαχείριση | Πολιτιστικό Marketing και επικοινωνία * Διδάσκουσα: Μπέτυ Τσακαρέστου | Ομάδα εργασίας: HAPPY FEW | Project: ATHENS BRANDING

* ΠΕΖΗ
(Pedestrian):
movement
of protecting
pedestrians’ right

* ΚΟΙΝΟ Athena:
A collective shape of research and action which
focuses on a dialogue for the shake of town

* ATENISTAS:
An open community of citizens of
Athens who love their city

* OPEN HOUSE:
Selected buildings and sites of special architectural
interest open their gates completely free to
public.

* SOCIETY KITCHEN [The other Human]

Onassis Cultural Center (STEGI)
Programme including performances & talks about Athens
◼ Performance: Media Electronique, takes place outside of the
building and visitors explore the history of neighborhood through
smartphones.
◼ Talks:
◼ - Re - think Athens: Programme for upscaling Athen’s city centre.
◼ - How Athens affects the filmmaker’s view
◼ - How Athens inspires contemporary art & photography
◼ Strange Cities: An exhibition running: Artist’s point of view

t
◼ 01| Branding through Athens
◼ 02| Actions in city to communicate productions
◼ * Music bus: routes in Athens, singing opera and
◼ playing classical music
◼ * World music day: Performance in Syntagma Station (Metro,
https://www.youtube.com/watch?v=9ezbxur7NgI)
* Open rehearsal: Piraeus Port
* Maria Callas Memory Day: Performances in the neighborhoods of
Athens
National Opera

◼ The festival spreads through the city this summer
Performances will take place:
◼ - Herodium
◼ - Peiraios 260 - Industrial buildings
◼ - Lyceum of Aristotle (archeological site in
Athens)
◼ - Ragava’s Church in Athens (Orthodox church)
◼ - Benaki Museum
◼ - Piraeus Port
◼ - Bios (Performing Arts Space)
◼ - French Institute
Athens Festival

◼ 2016: Opening of the cultural center
◼ Promotion: Actions in the neighborhoods of Athens - different
themes
◼ - Parks (Ecology)
◼ - Libraries (Talks & Workshops)
◼ - Music Concerts & Opera (in collaboration with National Opera)
Contemporary Art in public spaces
* French Institute
* Gennadius Library
* Roman Agora
Stavros Niarchos Foundation
NEON Organisation

◼ Poor activity
* Megaron’s garden (public concerts)
* Public promotions of national theater’s shows
(like National Opera)
NationalTheater | Megaron

• Startup Grind Athens
◼ A global startup community designed to educate, inspire and
connect entrepreneurs ptowered by Google for Entrepreneurs. 150
cities in 65 countries.
• Innovathens
◼ An integrated support hub of innovation and entrepreneurship,
where you can meet experienced executives of the market and
academia, as well as successful entrepreneurs that will help in
a practical way to grow your business idea. In addition, you
can have free access to specialized expertise, information and
advice in the fields of your interest and to explore
alternative avenues of vocational rehabilitation.
StartUp Ecosystem in Athens

• OpenCoffee
◼ OpenCoffee.gr aims to be the single point of reference for
Greek start-ups. Covers new developments & relevant topics of
entrepreneurship and technology. The Open Coffee meetings
happening around Greece, offer a place to network and a
platform for exchange that aims to inform, connect and inspire!
• Metavallon
◼ Metavallon is a Greek social enterprise that provides early
stage entrepreneurs with a supportive structure to develop,
launch, and solidify their ventures. Mission: to develop and
transform the ideas of aspiring entrepreneurs into thriving new
ventures.
◼ Vision: a culture of innovation and high impact, quality
entrepreneurship, a business environment of vibrant talent and
growth, a society of venturing spirit and civil awareness.

• Corallia
◼ Corallia's vision is «a Greek environment with the right
framework conditions to allow sciences, innovation and
entrepreneurship to flourish (again)». Act as a catalyst with
the strategic aim to develop cohesive and productive
innovative ecosystems within which actors operate in a
coordinated manner, in specific sectors and regions of the
country.
• Impact Hub Athens
◼ A community that inspires and connects people who, through
responsible and sustainable initiatives, can bring change. We
focus on an innovative approach that uses entrepreneurship as
a tool for direct social impact.
◼ Provide all the necessary infrastructure & content for people
to be creative, work effectively, host eye- opening events,
meet other professionals and become a member of our community.
• Orange Grove
◼ A dynamic work space and meeting place for young
entrepreneurs that want to develop their business in Athens,
with links to Dutch and Greek companies and universities. Our
mission is to support young entrepreneurs on their way to
starting their own business and to support start ups in
growing their business.
18

Athens Development & Destination
Management Agency
(ADDMA S.A.):
is the city's official Tourism entity
(Εταιρία Ανάπτυξης και Τουριστικής
Προβολής Αθηνών)
http://developathens.gr/en/

** On behalf of the Municipality of Athens, ADDMA is delivering
an ambitious 10-year development plan known as The Athens
Project, the plan is all about improving quality of life in the
city, encouraging tourism and nurturing local entrepreneurship
(mainly infrastructure projects)
Two main portals:
◼ http://www.thisisathens.org/about_us
This is the city’s official campaign, aiming to attract a
wide variety of target groups by capturing Athens’
multifaceted personality. Its mission is to promote Athens
as a modern European metropolis and an attractive tourist
and meetings destination.
◼ http://www.athensconventionbureau.gr/en/content/about-athens
partners for convention in Athens, meeting, corporate event
and incentive facilities and services.

◼ - Athens Transportation (bus, trains, routes,
timetables)
◼ - Park Around (Parking finder)
◼ - ATH Airport (Official Airport page)
◼ - Metro rest (Everything about metro)
◼ - Radiotaxi Hellas (Taxi)
◼
Athens & Movements

◼ - Athens city guide
◼ - Athens by greekguide.com
◼ - kApp (Travel with children in Athens)
◼ - Athenian (Share your photos of holidays in
Athens)
◼ - Monuments of Athens
◼ - Athens Hotels
◼ - Indie Guides Athens (independent / alternative
guides in Athens)
Athens &Tourism

Athens branding

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