NYU Online and mobile fundraising winter intensive 01 07 14

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This document discusses strategies for nonprofit organizations to conduct online fundraising campaigns. It recommends using a combination of online charity aggregators, social media platforms like Facebook and Twitter, email campaigns, mobile campaigns, and the nonprofit's own website. Specific tactics include creating social media graphics, video content for YouTube, and developing a distribution plan to promote the campaign through various online channels. The goal is to raise awareness and solicit donations from existing and new donors.

Education News & Politics Technology

Online
Charity
Aggregators

Offline
Campaign

External
Partners

Google

Nonprofit’s
Website
Email
Campaign

Social
Media

YouTube

Mobile
Campaign

Source: http://www.e-marketingassociates.com/wp-content/uploads/2011/04/Social-Media-Cartoon.png

NYU Online and mobile fundraising winter intensive 01 07 14

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