This is extremely brief and to the point. We'll be posting a more complete version in the near future.

1. A Brief Intro
to Branding
Brought to you by

2. A brand is not..
• A logo
• A trademark
• Tagline
• Slogan
• Business Card
• Mission Statement
• Advertising
• Marketing
• Products and Services

3. A brand is..Emotions, values, associations,
expectations resulting from an
experience with your business
or organization

4. Positive Impact of Branding
Experiences
organization
first-hand
Builds Emotional
Value
Client seeks
help
Recommends
you to a friend

5. Develop &
Maintain Your Brand
• Reflect your values
through positioning
and consistency with..
– how you handle clients
– how you work with
partners
– website and social
media
– marketing materials
– products and services

6. “The art of marketing is the art of brand building. If you are
not a brand, you are a commodity. Then price is everything
and the low-cost producer is the only winner.” –Philip Kotler