Medium & Large Scale Events & Roadshows. Audience: CxOs, BDMs, TDMs, Partners, IT Pros

1. Event Management

2. Contents
Windows 7 Commercial Launch 14
Visual Studio 2010 Launch 18
Office 2010 Select Launch 22
Cloud Computing Day 26
Partner Ecosystem Annual Conference 30
Office 365 Launch 34
Together We Create The Future Roadshow 3
opapleague (Agents of the Year event) 2017 9

3. Large Scale Roadshow:
Together We Create The Future

4. OPAP wishes to open a new, two-way communication channel with its Partner ecosystem (4.000 OPAP Store
agents) and share its channel business Strategy as well as its vision to transform the OPAP stores into local
entertainment destinations
Dates: 19-25/01/17
No of events: 5
Cities: Athens, Thessaloniki, Larissa, Patra
Venues: Foundation of the Hellenic World, Vellidio Conference Center Athens Hilton Hotel, Larissa Imperial,
Royal Theater
Target Audience: 4.500 OPAP store owners
Content: Presentations, Videos, Product demos
Product Heroes: Variable Lottery Terminals (VLTs), Self-Service Betting Terminal (SSBTs), Virtual Games
The Roadshow In A Nutshell:

8. Over 3.000 attendees
11 hours of open dialogue
500 questions answered
Product experience:
9.000 product demos
Results:

9. Large Scale Celebration Event:
opapleague 2017

10. In 2017 OPAP introduced a performance management system to continuously improve the performance &
profitability of its partners ecosystem and wishes to celebrate with its top-performers in an event
unparalleled to its modern history.
Dates: 13/02/18
Venue: Pantheon (Athinon Arena)
Target Audiences:
500 top-performing OPAP store owners with its +1
150 top OPAP executives
Content: Presentations, Videos, Live Lottery with grand prizes,
Happenings, Entetainment with live band and artists
VIP Guests:
Vasilis Chatzipanagis, Argyris Kampouris, Nicol Kyriakopoulou
Michalel Skibbe, Takis Fyssas, Giorgos Karagkounis
Thomas Vlachos,
The Event In A Nutshell:

13. 1.300 attendees
Results:

14. [Business/Internal Use]

15. [Business/Internal Use]

16. [Business/Internal Use]

17. [Business/Internal Use]
R.O.M.I.: 1.450 attendees, 238 new sales leads, 16 Sponsors (80% cost
coverage).
Brand experience: 973 evaluation forms - event satisfaction: 85%.
Logistics: 1 Key Note, 4 audience driven break out sessions,33 presenters, 16
live demos, 5 customer case studies. A total of 15 hours of event management.

18. Medium Scale Event:
Microsoft Visual Studio 2010

19. Microsoft Hellas was on track to release in Q2 CY11 its newest version of Microsoft Visual Studio (2010).
Event main purpose was to create awareness around the new version of developers favorite development
platform and introduce its new functionalities and characteristics.
Microsoft Hellas materialized an alternative event/party, -far different from the typical events of the IT
industry-, in an unexpected venue (warehouse), having unexpected catering (pizza & beers) to welcome
the new version and establish an emotional connection with developers.
Target Audiences: Developers and Partners.
The Launch Event In A Nutshell:

20. Before After

21. Results: 400 attendees

22. [Business/Internal Use]
Select Audience Event:
Microsoft Office 2010 Launch

23. [Business/Internal Use]
The Launch Event In A Nutshell:
Microsoft Office 2010 and Sharepoint Server 2010 were on track to release in Q2 CY10 together
with the new versions of Microsoft Project 2010 and Microsoft Visio 2010 along with Microsoft's
new cloud computing services. These products and solution sets optimized for the Cloud
formulate a powerful arsenal which amplifies the Business Value and Choice they bring to the
Large Enterprise, and it’s IT Organization. Microsoft Hellas materialized a select launch event
that took place in the prestigious King George Hotel. “Value for Business + Choice for IT” was the
cornerstone of the key message conveyed.
21/05/2010
King George Hotel.
Target Audience
Product/Solution Heroes:
Microsoft Office 2010, Microsoft Sharepoint Server 2010, Microsoft Project 2010 and
Microsoft Project Server 2010, Microsoft Visio 2010.
Business Productivity Online Services (BPOS).

24. [Business/Internal Use]

25. [Business/Internal Use]
Results:

26. Small Scale Event:
Microsoft Cloud Computing Day

27. The Event In A Nutshell:
Target Audiences:
Microsoft® Office 365 (Office, SharePoint, Exchange and Lync), private cloud,
Microsoft Dynamics CRM Online and Windows Azure.
Content: Presentations addressing end Customers on Cloud computing offering, product Demos
and, Video Testimonials.
The main purpose was to raise customers’ & partners’ awareness on
Microsoft’s Cloud Computing offering through analytic presentations of the
different models of its availability & deployment.

29. R.O.M.I.:
• 197 attendees, 102 new sales leads.
Brand experience:
• 164 evaluation forms
• Event satisfaction: 87%

30. Small Scale Event:
Partner Ecosystem Annual Conference

31. Target Audiences: Technical Decision Makers, System Integrators, OEM & ISV partners. More than 1000
attendees over the internet.
The Event In A Nutshell:

33. Results:
R.O.M.I.:
• 234 attendees
• 3 Sponsors (50% coverage of total cost)
Brand experience:
• 130 evaluation forms
• Event satisfaction: 86%
Webcast experience: http://www.partners-golive.slpro.gr/
• 1.632 visits
• Average time spent: 20’.22’’

34. Where physical world meets digital:
Microsoft Office 365 Launch Event

35. [Business/Internal Use]
Microsoft was on track to release in Q2 CY11 Microsoft® Office 365, -the first business application
suite for productivity in the Cloud- that includes a wide variety of products and solutions
(Microsoft® Office Professional Plus, Microsoft® Exchange Online, Microsoft® SharePoint
Online and Microsoft® Lync Online).
Given the nature of product and solutions offered (Cloud computing) as well as value proposition
themes, it is imperative to create and deliver a large scale digital event that will also be supported
by a medium scale physical event with select audience of Customers and Partners.
Target Audiences:
• Physical event:
BDMs & TDMs from small and medium size
businesses).
Microsoft® Office 365, Microsoft® Office Professional Plus, Microsoft® Exchange
Online, Microsoft® SharePoint Online and Microsoft® Lync Online).
Content: Presentations addressing end Customers on Office 365 offering per audience, product
Demos and admin sessions, Video Testimonials. Break out sessions SMB, Enterprise, Partners &
Technical Audiences.

36. [Business/Internal Use]
• Registration capability
• Content dissemination (decks, videos, podcasts, demos, case studies,
video case studies, .pdf, Beta), ‘’Break Out Rooms’’).
• Interaction (live Q&A (Ask The Experts), feedback, Evaluations form, Polls,
Post-Walls Press, Partners, Interaction with social media (FB, Linked,
YouTube, Tweeter)
• Sponsors presence: (videos on demand, e-brochures)
• On line Evaluation form (during &/or after the event)

37. [Business/Internal Use]
Venue:

38. [Business/Internal Use]
Venue:
R.O.M.I.:
• 135 attendees, 35 new sales leads, 2 Sponsors (40% coverage of total cost).
Brand experience:
• 65 evaluation forms
• Event satisfaction: 83%
Logistics:
• 1 Key Note
• 3 audience driven break out sessions
• 24 presenters
• 3 live demos
• 4 customer case studies
• A total of 9 hours of event management
Webcast experience: http://www.microsoftlive.gr/365/
• 5.215 visits
• Average time spent: 31’.15’’

39. Thank You