1 - Why Host on Windows (28).ppt

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1 - Why Host on Windows (28).ppt

  1. 1. Why Microsoft ® Windows ® Web Hosting? Laurent Bonnet Hosting Solutions Architect Microsoft Corporation [email_address]
  2. 4. <ul><li>“ If there could only be one recommendation to every provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.” </li></ul>Tier 1 Research, 2005 Year-End Market Size/Share Review, March 2006
  3. 5. Agenda <ul><li>Market Opportunity </li></ul><ul><li>Microsoft Windows Web Hosting </li></ul><ul><li>Platform Readiness </li></ul><ul><li>Partnering with Microsoft </li></ul>
  4. 6. Key Hoster Questions <ul><li>Can Microsoft Windows scale to meet hosting needs? </li></ul><ul><li>Is Windows secure and datacenter ready? </li></ul><ul><li>What about Windows licensing costs? </li></ul><ul><li>What if I don’t have any Windows administration expertise? </li></ul><ul><li>Is there good Windows support in the control panels? </li></ul>
  5. 7. Market: Growth Projections <ul><li>13 percent (CAGR) growth in United States hosting revenue through 2009‡ </li></ul><ul><li>12-month growth in active sites 28 percent – EMEA (Netcraft) </li></ul><ul><li>12-month Web facing server growth 19 percent (Netcraft) </li></ul><ul><li>Robust customer growth but slow revenue growth (3 percent CAGR) ‡ </li></ul>‡ : IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May 2005
  6. 8. Market: Hoster Needs <ul><li>Today’s Differentiators </li></ul><ul><ul><ul><li>Price </li></ul></ul></ul><ul><ul><ul><li>Disk space </li></ul></ul></ul><ul><ul><ul><li>Data transfer </li></ul></ul></ul><ul><ul><ul><li>Number of mailboxes </li></ul></ul></ul><ul><li>Web Hosters Are Looking To: </li></ul><ul><ul><ul><li>Reduce operational costs to meet price points </li></ul></ul></ul><ul><ul><ul><li>Quickly launch new services to increase average revenue per user (ARPU) </li></ul></ul></ul><ul><ul><ul><li>Create loyalty and reduce churn </li></ul></ul></ul>Source: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May 2005
  7. 9. Why Microsoft? <ul><li>Microsoft’s commitment to shared hosting </li></ul><ul><ul><li>“ We want to be the best platform for shared hosting” – Steve Ballmer, eWeek, Nov 16, 2005 </li></ul></ul><ul><li>Windows provides an end-to-end hosting platform </li></ul><ul><li>Windows hosting will help increase your ARPU </li></ul><ul><li>End-customers have shown preference for Windows </li></ul>“ Microsoft has been extremely proactive in addressing key service provider issues …. Microsoft’s proven commitment to … has greatly contributed to the growing demand for Windows-based hosting.” Melanie Posey, Research Director at IDC
  8. 11. Brand Recognition <ul><li>Customer choices driven by brand recognition </li></ul><ul><li>Enables selling to technical and business decision makers </li></ul>Source: Businessweek, August 2005. (Interbrand study) 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Coca-Cola IBM Intel Nokia McDonald’s Marlboro Value (millions of $) Microsoft GE Disney Toyota Mercedes Benz Citi
  9. 12. Preference for Windows <ul><li>Over half indifferent to operating system </li></ul><ul><li>Those with operating system preference chose Windows 16 to 1 </li></ul>Source: Based on study conducted by EdgeStrategies with SMBs in a large European market. Do you have a preference for which server operating system your Web site runs on? Have No Strong Operating System Preference
  10. 13. Windows Helps Increase Your ARPU <ul><li>Only Company with Products for Your End-Customer Segments </li></ul><ul><ul><li>Consumers, developers, small and medium-sized businesses (SMBs), resellers </li></ul></ul><ul><li>Renewed Focus on Service Strategy </li></ul><ul><ul><li>More products supported for hosting scenarios </li></ul></ul><ul><li>Differentiation Beyond Infrastructure to Value-Added Service </li></ul><ul><li>We Have a Roadmap </li></ul>
  11. 14. Offering Roadmap (1/2) * Future offering + + <ul><li>Shared or Virtual Private </li></ul><ul><li>Server (VPS) Plan with: </li></ul><ul><li>Domain name </li></ul><ul><li>POP3 </li></ul><ul><li>FTP and Microsoft FrontPage ® Server Extensions </li></ul><ul><li>ASP and ASP.NET </li></ul><ul><li>Control Panel </li></ul><ul><li>DotNetNuke or Community Server </li></ul><ul><li>Web site starters </li></ul><ul><li>Access database </li></ul><ul><li>Shared Plan with: </li></ul><ul><li>Domain name </li></ul><ul><li>POP3 </li></ul><ul><li>Web site </li></ul><ul><li>Site builder with consumer templates </li></ul>Starter <ul><li>VPS or Dedicated Plan with: </li></ul><ul><li>Rich e-mail via Outlook </li></ul><ul><li>Wireless messaging </li></ul><ul><li>Microsoft SQL Server Express or Workgroup Edition </li></ul><ul><li>Shared or VPS Plan with: </li></ul><ul><li>Microsoft Outlook® Web Access </li></ul><ul><li>Microsoft SQL Server ™ 2005 database </li></ul><ul><li>Public and private Web sites </li></ul><ul><li>Web site backup and restore </li></ul><ul><li>E-commerce site </li></ul><ul><li>PayPal button </li></ul>Developer <ul><li>Shared Plan with: </li></ul><ul><li>Wireless messaging </li></ul><ul><li>Self-service backup and restore * </li></ul><ul><li>Antivirus protection * </li></ul><ul><li>Shared Plan with: </li></ul><ul><li>Better spam and antivirus protection </li></ul><ul><li>Public and private Web sites </li></ul><ul><li>Video streaming </li></ul>Consumer Premium Standard Offering
  12. 15. Offering Roadmap (2/2) * Future offering + + <ul><li>VPS or Dedicated Plan with: </li></ul><ul><li>SharePoint site for collaboration </li></ul><ul><li>Presence and secure IM </li></ul><ul><li>Voice over IP (VoIP) services integration * </li></ul><ul><li>Self-service backup and restore </li></ul><ul><li>Hosted Customer Relationship Management (CRM) </li></ul><ul><li>Hosted Enterprise Resource Planning (ERP) * </li></ul><ul><li>Hosted Line of Business (LOB) applications * </li></ul><ul><li>VPS or Dedicated Plan with: </li></ul><ul><li>Rich e-mail via Outlook </li></ul><ul><li>Wireless messaging </li></ul><ul><li>SharePoint site for collaboration </li></ul><ul><li>Online marketing </li></ul><ul><li>E-commerce site </li></ul><ul><li>Shared or VPS Plan with: </li></ul><ul><li>Domain name </li></ul><ul><li>Microsoft Outlook </li></ul><ul><li>Outlook Web Access </li></ul><ul><li>Shared calendar </li></ul><ul><li>Web site and site builder tools </li></ul><ul><li>Corporate starter kit </li></ul><ul><li>Control Panel </li></ul><ul><li>Secure Sockets Layer (SSL) support </li></ul><ul><li>PayPal button </li></ul><ul><li>DotNetNuke </li></ul><ul><li>Search engine optimization </li></ul>SMB <ul><li>Shared Plan with: </li></ul><ul><li>Domain name </li></ul><ul><li>POP3 </li></ul><ul><li>Web site and site builder tools </li></ul><ul><li>DotNetNuke </li></ul><ul><li>Control Panel </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Site statistics </li></ul>Starter <ul><li>Shared or VPS Plan with: </li></ul><ul><li>Microsoft Office Outlook 2003 </li></ul><ul><li>Outlook Web Access </li></ul><ul><li>Contacts and calendar </li></ul><ul><li>Public and private areas </li></ul><ul><li>PayPal button </li></ul><ul><li>Online folders sync* </li></ul><ul><li>Backup and restore </li></ul>Standard <ul><li>Shared or VPS or </li></ul><ul><li>Dedicated Plan with: </li></ul><ul><li>Rich e-mail via Outlook </li></ul><ul><li>Wireless messaging </li></ul><ul><li>Microsoft SharePoint ® site for collaboration </li></ul><ul><li>Presence, instant messaging (IM) </li></ul><ul><li>E-commerce site </li></ul><ul><li>Line-of-business (LOB) applications * </li></ul>SOHO (small or home office) Premium Offering
  13. 16. The Platform Is Ready! Microsoft Active Directory ® Streaming Media Services Microsoft ASP.NET Microsoft Windows Terminal Services Microsoft .NET Framework Microsoft Windows File, Windows SharePoint Services Internet Information Services (IIS) Virtual Private Network (VPN), Remote Access Service (RAS), DNS, Dynamic Host Configuration Protocol (DHCP) Microsoft Windows Server ® 2003 - Server Platform Microsoft Office Server Microsoft Virtual Server 2005 Microsoft Office Live Communications Server 2005 Microsoft Windows Storage Server 2003 Microsoft Exchange Server Microsoft SQL Server Microsoft Operations Manager (MOM) Application Services Platform Infrastructure Operations Infrastructure
  14. 17. Microsoft Windows Server Fundamentals <ul><li>Improved Performance </li></ul><ul><ul><li>310 percent improved throughput vs. Windows 2000 with 10K sites </li></ul></ul><ul><ul><li>21x faster IIS startup time </li></ul></ul><ul><li>Improved Reliability and Availability </li></ul><ul><ul><li>8x downtime improvement over Microsoft Windows NT ® 4 </li></ul></ul><ul><ul><li>4x downtime improvement over Windows 2000 </li></ul></ul>0 2000 4000 6000 8000 1P 4P 8P Requests/second Windows Server 2000 Windows Server 2003 ASP.NET Performance (Source: NILE Ecomm Benchmark)  120%  170%  50%
  15. 18. Microsoft Windows Security <ul><li>Yankee Group study results </li></ul><ul><ul><li>Overall security of Linux and Windows servers nearly equal </li></ul></ul><ul><ul><li>Windows servers recover 30 percent faster from security attacks than Linux servers </li></ul></ul><ul><ul><li>Patch management woes lessen for Windows but are on the rise for Linux </li></ul></ul><ul><li>Focused on creating secure products via Secure by Design, Secure by Default and Secure in Deployment (SD3) principle </li></ul>“ It seems that Microsoft has learned this lesson. …Microsoft has spent a fortune in time and money to improve the security of its software and has made incredible headway.” Michael Gavin, Senior Analyst, Forrester (ZDnet)
  16. 19. IIS Scalability <ul><li>IIS Scalability Test Conducted by VeriTest </li></ul><ul><li>Test Results </li></ul><ul><ul><li>IIS 6.0 will host over 30,000 unique static HTML Web sites </li></ul></ul><ul><ul><li>IIS 6.0 will host over 11,000 FrontPage sites </li></ul></ul><ul><ul><li>IIS 6.0 will host over 2,000 ASP.NET Web sites </li></ul></ul>
  17. 20. Integrated Solutions for Hosting Scenarios <ul><li>A collection of best practices, scripts, and tools that enable hosting providers to deploy a centralized and automated management infrastructure. </li></ul>
  18. 21. Solution Roadmap <ul><li>Technical perspective guidance to meet the needs of </li></ul><ul><li>different hoster profiles </li></ul><ul><li>Basic Profile </li></ul><ul><ul><li>Single server solution </li></ul></ul><ul><ul><li>Minimal investment </li></ul></ul><ul><li>Standard Profile </li></ul><ul><ul><li>A scalable architecture based on Active Directory </li></ul></ul><ul><ul><li>Can grow as your business ramps up </li></ul></ul><ul><li>Dynamic Profile </li></ul><ul><ul><li>A scalable architecture with high degree of automation </li></ul></ul><ul><ul><li>Enables easy addition of new services </li></ul></ul>
  19. 22. Microsoft As Your Partner Partners Solutions Licensing Technical Training Marketing Tools Increasing Margin Reducing TCO Building Markets Sharing Risk/Reward Sharing Knowledge Investment protection Cost reduction Help partners sell Time-to-market
  20. 23. Services Provider Licensing Program (SPLA) <ul><li>Features </li></ul><ul><li>Pay monthly </li></ul><ul><li>No up-front costs </li></ul><ul><li>No commitments </li></ul><ul><li>Always latest versions </li></ul><ul><li>Allows shared usage </li></ul><ul><li>Business Benefits </li></ul><ul><li>Cost control (OPEX) </li></ul><ul><li>Low risk (pay-as-you-go) </li></ul><ul><li>Competitive pricing </li></ul><ul><li>Free demos, tests and evaluations </li></ul>Learn more at: www.microsoft.com/serviceproviders/licensing and www.explore.ms
  21. 24. Microsoft SPLA Features <ul><li>Customer demonstrations </li></ul><ul><ul><li>Allows service provider to dedicate 50 active user IDs in order to demonstrate software services to prospective customers without need to report use </li></ul></ul><ul><li>Customer evaluations </li></ul><ul><ul><li>Allows free use of product by end customer on a trial basis for up to 30 days </li></ul></ul><ul><li>Evaluation and testing </li></ul><ul><ul><li>Default allows service provider to test and evaluate software product without need to report use for up to 90 days </li></ul></ul>
  22. 25. Microsoft Partner Program <ul><li>What Is It? </li></ul><ul><ul><li>Leverages Microsoft Partner Program </li></ul></ul><ul><ul><li>Rewards partners for impact of their solutions </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Associate Microsoft brand with your company </li></ul></ul><ul><ul><li>Increase customers reach through marketing resources </li></ul></ul><ul><ul><li>Reduce your operating costs using valuable software, training, and support resources </li></ul></ul>
  23. 26. Marketing and Training Support <ul><li>Marketing </li></ul><ul><ul><li>Marketing Playbook with sample Web site offer description </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul><ul><ul><ul><li>Hoster directory on Microsoft Web site </li></ul></ul></ul><ul><ul><ul><li>Product launch promotions </li></ul></ul></ul><ul><li>Training </li></ul><ul><ul><li>Regular webcasts by subject matter experts </li></ul></ul><ul><ul><li>Certification </li></ul></ul><ul><ul><li>Online technical forums staffed by Microsoft hosting team </li></ul></ul>
  24. 27. Summary <ul><li>Microsoft is committed to shared hosting for the long haul </li></ul><ul><li>Windows offers a complete end-to-end hosting platform </li></ul><ul><li>Windows shared hosting will help increase your ARPU </li></ul><ul><li>Hosting customers have shown preference for Windows </li></ul><ul><li>Get started by signing up for Microsoft Hosting program </li></ul>
  25. 28. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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