Converso Academy is a language school in the Philippines that offers instruction in Filipino, Japanese, Chinese, and Korean for personal enrichment, career advancement, or educational purposes. It aims to address the difficulties students face in learning a new language, such as lack of communication opportunities or language-specific learning materials. The Academy provides basic, intensive, and career-focused courses ranging from 3 months to 1 year. It plans to market to travelers, businesses, students, and locals through social media, websites, pamphlets, and showcasing. The start-up requires over 2.8 million pesos and will employ teachers, administrators, marketers, and support staff with salaries from 25,000 to 50,000 pesos

1. CONVERSO ACADEMY
CONVERSO ACADEMY
CONVERSO ACADEMY
Learn. Speak. Converse
Elexali Olayvar Melvin Ritz Talabis Jasmine Tria

2. About Converso Academy
Converso Academy is a language school based in the Philippines that offers
language instruction ranging from conversational skills for personal enrichment to
intensive training courses for career or educational opportunities, depending on
the aim (work/study/general).

3. MARKET NEED
Learning a new language is difficult. Especially, because of
the reluctance of other students to communicate with
them; lack of any professor to provide enough time to
teach them; absence of any friend to assist them in
translating sentences to, non-existence of a course to
specifically address their language needs; semantical and
interpretational differences; lack of knowledge on the
structure of language; and inadequacy of language
learning materials. We see that countless individuals are
interested in learning a new language.

4. SOLUTION
The need for language education is increasing, whether
for personal gain, educational objectives, economic goals,
or simply for amusement. However, most schools only
provide one language, but our academy offers a wide
range of Asian languages. We have the most up-to-date
educational materials to assist us in improving the
students' knowledge and abilities. Our instructors are all
professionals who have spent years studying,
experiencing, and perfecting their chosen industry to
hone their abilities and knowledge.

5. Language teaching services
4 languages to offer:
4 languages to offer:
FILIPINO JAPANESE
CHINESE KOREAN

6. 3 courses for all the language offered
3 courses for all the language offered
BASIC
Course
FILIPINO JAPANESE CHINESE KOREAN
INTENSIVE
Course
CAREER
Course

7. Basic Learning Program – We will
offer a basic learning program for
children and teenagers, as well as
foreigners, to enable them to speak
and write the basics.
With a course duration of 3
months, and a tuition fee of
42,000 pesos.

8. Intensive Learning Program - We will
offer intensive learning programs for
undergraduates, graduates, and
professional incomers to improve
their speaking and writing skills.
With a course duration of 7
months, and a tuition fee of
72,000 pesos.

9. Career course
learning
Career Language Training - We will offer specific
and short language programs for professionals
who have either come for a management or
other essential position, or natives who will be
going to another nation for job work.
With a course duration of 1
month only, unlike the other
courses. And a tuition fee of
20,000 pesos.

10. CONVERSO
CONVERSO
CONVERSO
ACADEMY
ACADEMY
ACADEMY
Shell
gasoline
station
Turbina
shopping mall
KFJ's Deli
Bahay Kainan
National University Laguna
Converso Location:
Km.53 st. Pan-
Philippines
Highway,
Calamba,
Laguna

11. MARKETING PLAN

12. TARGET MARKET
anyone interested in learning a new
language
travelers, especiallly in Asia
business executives who goes on
business trips
k-pop & anime fans
foreigners staying or visiting the
Philippines
students and workers aged 13 - 44

13. ONLINE STRATEGIES
ONLINE STRATEGIES
S o c i a l M e d i a M a r k e t i n g
W e b s i t e M a r k e t i n g

14. FACEBOOK PAGE
sample page
Facebook market

15. INSTAGRAM PAGE
sample page
Instagram market

16. WEBSITE
sample website
Improve the website's SEO
Register the business on Google
My Business (includes: Google
Maps, Search, Mobile, and other
Google properties)
Adequate keyword researching
Contribute articles to expert
sites
Use Guest Bloggers
Start an online course

17. OFFLINE STRATEGIES
OFFLINE STRATEGIES
P a m p h l e t s a n d F l y e r s
B r a n d S h o w c a s i n g

18. PAMPHLETS AND FLYERS
sample flyers and
pamplets
practical, efficient, and
cost-effective
they give customers better
recall value
give a sense of legitimacy
and authority
Help cater digitally challenged
customers
Why Pamphlets and Flyers?

19. Maintain a strong brand identity by:
Proudly displaying
University Logo
Using our brand colors
BRAND SHOWCASING
sample uniforms

20. COSTING

21. COSTING

22. CAPITAL NEEDED
1. Total Worth of Non-current Assets:₱149,000
2. Monthly Expense in 3 Months Time: ₱2,646,000
3. Others: ₱75,000
₱ 2 , 8 7 0 , 0 0 0 i n t o t a l

23. CONVERSO ACADEMY
hierarchy chart
Education Head
Director
Marketing
Specialists
Accounting Clerks
Language Teachers
(Basic)
Marketing Head Accounting Head
HR Head
Language Teachers
(Career)
Language Teachers
(Intensive)
Recruiters

24. Position
Director Master's degree in education
administration or a related field
Proof of teaching. Teaching
certification and previous teaching
experience
Has relevant work experience and
expertise in business, leadership and
decision-making
Has passed the qualifying test
Qualification
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Base pay
Health and welfare benefits
Monthly payment of ₱50,000
Separation pay
Compensation and benefits
- SALARY MATRIX -

25. Education Head
Master’s degree in education
administration
Must have experience of at least five
(5) years taken together as Head
Teacher, Teacher-In-Charge, Master
Teacher, and Teacher III.
Proof of teaching. Teaching
certification and previous teaching
experience
Possesses educational leadership,
people leadership, and strategic
leadership
Has passed the CPA (certified public
accountant) exam
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Base pay
Health and welfare benefits
Monthly payment of ₱45,000
Separation pay

26. Accounting Head
Bachelor's degree in Accounting,
Finance, or related field
Experience in Management,
Accounting, or a related field may be
preferred.
Excellent leadership and
communication skills.
Strong understanding of accounting,
finance, and management principles.
Proficiency with computers, especially
bookkeeping software and MS Office.
Possesses good skills in dealing with
numbers, you a good judgment and
ability to deal with deadlines.
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Base pay
Health and welfare benefits
Monthly payment of ₱45,000
Sepration pay

27. HR Head
Bachelor's degree in Human Resource
Management or any related field
Strong computer skills and experience with
office management and communication
software
Strong computer skills and experience with
office management and communication
software
Excellent leadership, training and developmental
skills
Exceptional verbal and written communication
skills
Expert in labor laws set by governing authorities
and organizations
Ability to comprehend complex language,
theories and methodologies
Time management and organizational skills
Proficiency with computers
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Base pay
Health and welfare benefits
Monthly payment of ₱45,000
Separation pays

28. Marketing Head
Bachelor’s degree in marketing,
business, or related field
Excellent written and verbal
communication skills
Proven experience developing
marketing plans and campaigns
Strong project management,
multitasking, and decision-making skills
Metrics-driven marketing mind with eye
for creativity
Experience with marketing automation
and CRM tools
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Base pay
Health and welfare benefits
Monthly payment of ₱45,000
Sepration pay

29. Language Teacher
(Basic Course)
Must possess at least a
Bachelor's/College Degree
Fluent in English and
Filipino/Korean/Japanese/Chinese
with neutral accent
Experience teaching language online
for at least 6 months
Basic knowledge of using computers
and Microsoft Office apps
Paid training
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Birthday Allowance
Health and welfare benefits
Monthly payment of ₱28,000

30. Language Teacher
(Intensive Course)
Must possess at least a
Bachelor's/College Degree
Fluent in English and
Filipino/Korean/Japanese/Chinese
with neutral accent
Prior teaching experience in Filipino,
particularly in a similar environment.
Outstanding verbal and written
communication skills
Proficiency of using computers and
Microsoft Office apps
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Health and welfare benefits
Monthly payment of ₱34,000

31. Language Teacher
(Career Course)
Must possess at least a
Bachelor's/College Degree
A fluent speaker in English and
Filipino/Korean/Japanese/Chinese
both written and spoken with at least a
Standard accent.
Have life qualifying work experience
that could be related to and help to
improve a student’s Oral
Communication skills.
Outstanding verbal and written
communication skills
Proficiency of using computers and
Microsoft Office apps
13th Month Pay
Perfect Attendance Incentive
Performance Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Health and welfare benefits
Monthly payment of ₱39,000

32. Accounting
Clerk 1
Bachelor/College Degree in Accounting or any
related course
2-3 years of experience
Comprehensive knowledge of accounting
procedures and principles.
Ethical behavior when dealing with sensitive
financial information.
High level of accuracy and efficiency.
Exceptional verbal and written communication skills.
Courteous, professional manner, strong customer
service skills.
Computer literacy and strong typing skills,
experience with accounting software may be
required.
Attention to detail.
Willingness to comply with all company, local, state,
and federal financial regulations.
13th Month Pay
Perfect Attendance
Incentive
Performance
Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Health and welfare
benefits
Monthly payment of
₱35,000

33. Accounting
Clerk 2
Fresh Graduate in Accounting or any related
course
Comprehensive knowledge of accounting
procedures and principles.
Ethical behavior when dealing with sensitive
financial information.
Good verbal and written communication skills.
Computer literacy and strong typing skills,
experience with accounting software may be
required.
Willingness to comply with all company, local,
state, and federal financial regulations.
13th Month Pay
Perfect Attendance
Incentive
Performance
Incentives
Emergency Leave
Sick Leave
Birthday Allowance
Health and welfare
benefits
Monthly payment of
₱25,000

34. Recruiter 1
Bachelor/College Degree in Human Resources,
Business Administration, or related field
2-3 years of experience
Ability to communicate effectively, both orally and in
writing
Demonstrated ability to establish effective and
cooperative working relationships built on trust
Excellent organizational and time management skills
Working knowledge of applicant tracking and HRIS
systems
Proficient in Microsoft Office
Working knowledge of interview techniques and
applicant screening methods
Deep understanding of employment laws and
regulations
Familiar with a wide variety of sourcing avenues
13th Month Pay
Perfect Attendance
Incentive
Performance
Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Health and welfare
benefits
Monthly payment of
₱32,000

35. Recruiter 2
Fresh Graduate in Human Resources, Business
Administration, or related field
Ability to communicate effectively, both orally
and in writing
Working knowledge of applicant tracking and
HRIS systems
Proficient in Microsoft Office
Working knowledge of interview techniques and
applicant screening methods
Deep understanding of employment laws and
regulations
13th Month Pay
Perfect Attendance
Incentive
Performance
Incentives
Emergency Leave
Sick Leave
Birthday Allowance
Health and welfare
benefits
Monthly payment of
₱25,000

36. Marketing
Specialist 1
Bachelor/College Degree in journalism,
communications, marketing, or a related field.
2-3 years of experience
Proficient in Microsoft Office Suite (Word, Excel,
Outlook, and Access), Adobe Creative Suite, and
CRM and CMS software.
Working knowledge of HTML and CSS.
Experience using analytics software.
Excellent written and verbal communication skills.
Ability to work in a fast-paced, high-pressure
environment.
Multi-tasking and time-management skills, with the
ability to prioritize tasks.
Highly organized and detail oriented.
13th Month Pay
Perfect Attendance
Incentive
Performance
Incentives
Emergency Leave
Sick Leave
Vacation Leave
Birthday Allowance
Monthly payment of
₱35,000

37. Marketing
Specialist
2
Fresh Graduate of journalism, communications,
marketing, or a related field.
Proficient in Microsoft Office Suite (Word,
Excel, Outlook, and Access), Adobe Creative
Suite, and CRM and CMS software.
Working knowledge of HTML and CSS.
Excellent written and verbal communication
skills.
Ability to work in a fast-paced, high-pressure
environment.
Multi-tasking and time-management skills, with
the ability to prioritize tasks.
13th Month Pay
Perfect Attendance
Incentive
Performance
Incentives
Emergency Leave
Sick Leave
Birthday Allowance
Health and welfare
benefits
Monthly payment of
₱25,000

38. THANK
YOU
V i s i t U s