target audience

1. RESEARCH IN TARGET
AUDIENCE FOR DRAMA
GENRE AND TRAILER.
BY ELEFTHERIA KOUSTA

2. QUESTIONAIRE:
• 1. What is your gender?
MALE/FEMALE
• 2.What is your age group? 16+ 25+ 35+ 45+
• 3. Do you enjoy dramas?
YES/NO
• 4. What sub-genre of genre is your favorite?
-Crime Drama
-Political/Social Drama
-Romance Drama
-Family Drama

3. • 5. How you feel about a non British protagonist?
Positive/Negative/Moderate
• 6. Are you informed on issues about immigration? YES/NO/LITTLE
• 7. When watching a drama or movie in general, in which of the
following parts you pay particular attention:
-Storyline
-Direction
-Acting
-Music/Sound

4. • 8. Do you prefer a an easy or complex storyline? EASY/COMPLEX
• 9.Do you prefer independent cinema or Hollywood dramas? INDIE/HOLLYWOOD
• 10. Do you watch trailers regularly? YES/NO/Sometimes
• 11. Do you like the trailer to present a clear cut narrative or create some
enigmas?
• 12. If you watch a trailer, is more likely to watch the movie?
• 13. Which media platforms you use for watching trailers?
• 14. Which of the following you consider as more important when watching a
trailer?
-Lighting
-Sound
-Props
-Setting
-Costumes
-Cinematography
-Editing
END OF QUESTIONNAIRE.

5. The Results:
• Do you enjoy Dramas?
• 55% of women said yes
• 30% of ages 16+ said yes
• 70% of ages 25+ and over said yes
Action taken: Thus I decided to have a young protagonist in order to
attract the 16+ audience. I wanted to attract more male audience, so I
decided to have a male protagonist. Also because a large percentage
came from the 25+ I decided to have two older characters in the trailer.

6. • What sub-genre of Drama is your favorite?
• Crime Drama 60%
• Social/Political 30%
• Romance Drama 10%
• Family Drama didn’t score any %
• Crime Drama score higher than all other categories. Yet,
faced with difficulty over execution I decided to go with
the second most popular genre. In order to attract
people from the first category I decided to add some
crime elements (there is a mugging scene).

7. • How do you feel about a non British protagonist?
• 70% positive
• 28% I don't know
• 2% negative
• Are you informed on immigration issues?
• 30% said yes
• 60% said a little
• 10% said no
• My initial idea was about an immigrant in London, thus I was
encouraged to continue with my idea by the high % of "Positive" in
the results. Also the amount of people having a little knowledge
over immigration further encouraged me to continue with my
project/

8. • When watching a movie what do you notice the most?
• Storyline 55%
• Direction 15%
• Actors !5%
• Sound/Music 20%
• Since the higher % of people said they notice more the storyline, I
decided to put most of my efforts there. 20% said that they
particularly notice Sound and Music, so I decided not to include
narration in my trailer, and instead have a memorable soundtrack to
accompany the shots.

9. • Do you prefer an easy or complex storyline?
• 55% Easy
• 45% Complex
• This really puzzled me. So, I decided to have a more clear narrative on
the trailer, but still maintain complexity in a certain level.
• Do you prefer Independent cinema or Hollywood?
• 55% said Hollywood
• 45% said Independent
• For practical reasons, I prefer to follow the lines of Independent
cinema, that would fit better with my script and be easier to execute.

10. • Do you watch trailers regularly?
• Yes 45%
• No 15%
• Sometimes 40%
• Do you want the trailers to present a clear cut narrative or a narrative
with enigmas?
• Clear cut 40%
• Enigma 60%
• Large percentage of the answers prefer a trailer that preserves some
element of enigma. But, since this comes in contrast with the previous
question that more answers favored a simple storyline, I decided to
combine the two elements by not giving major clues about the
protagonists, but at the same time maintain a narrative easy to follow.

11. • If you watch the trailer is more likely to watch the movie?
• 30% said Yes
• 60% said Maybe
• 10% said No
• Which Media platforms you mostly use to watch trailers?
• 80% Internet
• 20% TV

12. • Which of the following is more important when watching a trailer?
• Lighting
• Props 5%
• Setting 15%
• Editing 10?
• Cinematography 37.5%
• Costumes 5%
• Sound 37.5%
• Due to the results I decided to focus on sound, cinematography and
editing. Also the setting mattered in a high % so I decided to find the best
locations possible for shooting and having a variety, so it makes the trailer
more interesting.