KIDOZ has conducted an annual survey among top kids publishers. We plan on keeping this tradition and creating surveys each year to gather insights and trends from the industry leaders. Here are the main insights from the survey Slide 2: The majority of participants found 2018 to be much better than 2017. The ones who considered 2018 to be a successful year said that revenues grew and more opportunities opened for them. The ones for whom 2017 was worse, mentioned lower eCPM, and Google’s algorithm and policy changes. Slide 3: While linear TV is losing audience, mobile usage soars among kids. Slide 4: Total spend on advertising by kids brand will pass 1 billion dollars this year. Slide 5: 77.8% responded that Google Play is their number 1 platform when it comes to revenues. Slide 6: App monetization on iOS is more balanced between the different business models. Based on the answers, when developers intend to monetize through a paid model or in-app purchases, iOS is the more lucrative platform. Slide 7: Most up publishers answered that they will use kid focused networks like Kidoz only, but over than 40% mentioned they will show any COPPA Ad alongside Kid focused networks to grow fill rate. Slide 8: Examples of the COPPA ads vs. obviously, running only COPPA ads will not prevent inappropriate ads to show within apps. Slide 9: Developers of kids apps should block doubtful categories & inappropriate content Slide 10: Recommendation of publishers: build rewarded flow into all apps experience & diversify portfolio age focus towards older ages as advertisers avoid targeting young kids Slide: Kidoz hosted a monetization panel with leading app publishers Edoki, StoryToys and TutoToons. For more info on monetizaion reach out to sdk@kidoz.net

1. The Annual
Survey for Kids
App Publishers
Kid Friendly Monetization
Created for:

2. How was 2018 (compared to 2017)?
65%
Better

35%
Worse

17%
Pessimistic

13% No
Change
70%
Optimistic

What about 2019?
 Google algorithm change
 Too many restrictions
Finally, cautious optimism…
 More kids & devices than ever
 Higher Ad Revenues
The Annual
Survey for Kids
App Publishers

3. Why being optimistic makes sense

4. Advertisers need mobile presence
Kid-focused digital advertising is the
fastest growing category with 25% YOY growth

5. Pessimistic
No
Change
Optimistic
Google
Play
Google Play leads with ad
revenues
What drives
most revenues?
iOS
Which platform
is #1 in revenues?
Google Play leads with ad revenues
The Annual
Survey for Kids
App Publishers

6. Pessimistic
No
Change
Optimistic
iOS revenues are varied
What drives
most revenues on iOS?
iOSiOS
iOS revenues are varied

7. 41%
COPPA is
Enough
47%
Kid
Focused
Only!
COPPA & Relevancy
Which types of ads
are you showing?
47%
Kid
Focused
Only!
41%
COPPA is
Enough
The Annual
Survey for Kids
App Publishers

8. 41%
COPPA is
Enough
?????
47%
Kid
Focused
Only!
41%
COPPA is
Enough
47%
Kid
Focused
Only!
Which types of ads are you showing within your apps?

9. 41%
COPPA is
Enough
Common mistakes
Not blocking doubtful categories
& inappropriate content
Allowing generic Ad Networks
to run CPIs for teens’ apps

10. 41%
COPPA is
Enough
Best practices:
Building a rewarded flow
into all apps experience
WIN - WIN - WIN
Diversifying portfolio age focus
towards older ages.
Advertisers look for 6+ only

11. Thank you & welcome panelists
Eldad Ben Tora
CEO
Valerie Touze
CEO
Damien Bruneau
Co-Founder
Emmet O’Neill
CPO
The Mission: Kid Friendly Monetization