Holy Smokes! How great content drive results.
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Your job as a marketer is to create Holy Smokes! moments. Jason Falls's deck from Exhibitor Live.
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Holy Smokes! How great content drive results.
- 1. How great content marketing drives results Jason Falls | Exhibitor LIVE | March 4, 2015 Holy Smokes!
- 2. What does great marketing have in common? ELASTICITY + HOLY SMOKES!
- 3. Unfortunately, it’s the better train wreck ELASTICITY + HOLY SMOKES!
- 4. HOLY SMOKES! ELASTICITY + HOLY SMOKES!
- 5. HOLY SMOKES! ELASTICITY + HOLY SMOKES!
- 6. HOLY SMOKES! ELASTICITY + HOLY SMOKES!
- 7. ELASTICITY + HOLY SMOKES! What will make your audience say, “That is awesome!?” Do THAT. A lot. - Me. Just now. (Tweet that!)
- 8. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes advertising
- 9. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes advertising
- 10. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes non-traditional
- 11. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes non-traditional
- 12. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes public relations
- 13. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes digital
- 14. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes digital
- 15. ELASTICITY + HOLY SMOKES! YOU MUST HAVE GOALS Holy Smokes social
- 16. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes integrated
- 17. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! Holy Smokes integrated RESULTS • 256 millions total impressions; • 91 major national media hits; • 43,700 visits to the Facebook app; • 157,000 separate points of engagement; • Most tax returns filed in a single year; • Competitor Intuit acknowledged HRB’s aggressive outreach to a younger demographic in their earnings call.
- 18. YOU MUST HAVE GOALS ELASTICITY + HOLY SMOKES! A Trade Show Example …
- 19. ELASTICITY + HOLY SMOKES! How to get people’s attention • Seek emotional triggers – Use humor … carefully – Use drama … carefully • Use influencers • Use celebrities
- 20. ELASTICITY + HOLY SMOKES! • Assume the role of your audience or prospect • Imagine what would make you say “Holy Smokes!” • Imagine what would compel you at an emotional level to like, share, comment, convert or buy • Build that in as the payoff or goal for every post, video, tweet, etc. How to create Holy Smokes!
- 21. If you don’t get their attention, you won’t get their dollars. - Me. Just now. (TWEET THAT!)
- 22. ELASTICITY + HOLY SMOKES! YOU MUST HAVE GOALS The Greatest Tweet Ever Tweeted
- 23. Jason Falls Elasticity @JasonFalls goelastic.com Get the slides! www.slideshare.net/elasticity Contact Info
Editor's Notes
- AN IDEA … EXPRESSED THROUGH CONTENT Good marketing is based on an idea. - Could be the brand - Could be part of the brand’s story - Could be something related to the brand - Could be unrelated, but engaging
- We’re all building the better train wreck - Our job is to get attention - The world has become tabloid-ized - To stand out, we have to create Holy Smokes - It’s an emotional connection
- IT MAKES PEOPLE SAY HOLY SMOKES!
- IT MAKES PEOPLE SAY HOLY SMOKES!
- IT MAKES PEOPLE SAY HOLY SMOKES!
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