1. Who is Eduard ‘Eddy’ Massier
How I can contribute
Deep dive - Market Place Management and brand building
• Market Place Management: Omni-Channel
• Market Place Management: Business Development
• Activating brands via digital, experiential and retail
Who I am and how I can contribute
2. Truly international
High performance teams & people developer
Equally strong in strategic thinking and day-to-day operations,
good in dealing with complexity
Authentic, humble, result oriented, resilient, active listener and
good communicator, structured but also agile, win-win oriented
with strong customer relations
Who is Eduard “Eddy” Massier
3. Multifunctional and International
Multichannel and Retail Expertise
Business Development Expertise
Digital Expertise: eCom – Digital Marketing – Workflow
Turn-around and driving strong Financial Performance
Organizational Transformation and Change Management
How I can contribute to the success of your organization
4. DTC and Branded Space focused
Distribution and Range Segmentation
E-Commerce
Omni-channel capabilities for the own retail network
Digitally led and globally integrated Marketing Strategies
Professionalization of consumer services and consumer experience
The market place – Omni-Channel Development
5. New Market Entry & Distribution Roadmaps
New Formats – Originals & Young Athletes
Brand Reebok turn-around through re-positioning
Own eCOM for adidas and Reebok
Lifestyle and Fashion Distribution
Licensed Football Business for Fenerbahçe and Besiktas
The market place – Business Development
6. Investment focus on digital/social as well as experiential
and retail marketing
The role of experiential and influencer marketing
Be global and act local
eCom/.com extended to build brand excitement
Excellence in campaign execution at retail
Activating the brands
7. Football Campaigns – Video Samples
Cold Blooded – Predator Launch
Adidas – Besiktas Brand Campaign
Seasonal Jersey Launch
https://youtu.be/a60V4i43UF8
https://youtu.be/BAA3aHPbjtY
https://youtu.be/2rR3FIgIaas
https://youtu.be/rvI5ViENcmA
https://youtu.be/lUGh0xIrK_0
