Resume updated 7/28/2016

1. Edward Lutz
1290 Grand Ave. Apt 105
St Paul, MN 55105
(651) 425-0318
www.linkedin.com/EddieLutz
Edward_Lutz@cable.comcast.com
Professional Profile
In mycurrent role as the TwinCitiesRegionCompetitiveSpecialist,Iamfocusedonobtaininganexpert
level knowledge of Comcast’scompetitionanddirectlysupportingcustomer-facingchannelswhile
identifyingeffective waystoleverage Comcast’ssuperiorproductandtechnologytoserve our
customerseffectivelyand constantly improve the holisticcustomerexperience.
RELEVANT EXPERIENCE
Competitive Specialist August 2015-Present
ComcastCable,St.Paul,Minnesota
 Interpretandleverage monthlypenetrationdatainorderto identifyareasof
opportunityforsalesgrowthandto effectivelydrivethe business forward
 SelectedtojoinastrategicCompetitive Response Initiativeteamwhere I provide critical
competitiveinsight,penetrationdataanddemographicinformationinorderto increase
Comcastpenetration
 Train andEducate frontline cable store andDirectSalesRepresentativesregardinghow
to effectivelycommunicate withcustomersandcombatthe competition byleveraging
superiorComcastproductsand technology
 Monitorsocial media,industryblogsandnewsoutletstoalertthe SeniorLeadership
Team,frontline employeesandotherdepartmentsof importantindustrynewsand
competitiveupdates inordertoinformlarge scale strategicdecisionsandoffers
 Developedacompetitivebest-practicesdeckandpresentedittothe West Division
Competitive Team
 Create and leadDirectSalesquarterlysalesinitiativesthatencourage bestpractice
sharing, collaboration,goal settingandresultswhichleadtohundredsof new RGUs
Research Manager February 2015-July 2015
MECLABS Institute,Jacksonville,Florida
 Responsible forthe strategy,planningandexecutingonall aspectsof six optimization
projectsfora Fortune 500 client
 Developedmultivariate,A/B,andsequential webbasedtests toidentifycustomer
preferencesandbehaviors
 Developedandledclient-facingValuePropositionWorkshopsinordertodiscoverthe
mostimpactful aspectsof clientproductvalue
 UtilizedSiteCatalyst,Adobe TestandTarget,andGoogle Analyticstointerpretcustomer
engagementandareasof opportunityforoptimization
 Developed,organized andeffectivelyexecutedprojectplanstoaccomplish multi-million
dollarclientrevenuesalesgoals

2. Research Analyst December2013-February 2015
MECLABS Institute,Jacksonville,Florida
 Conductedin-depthanalysesof clientonlinesalesfunnelsandwebpagesinorderto
discoverareasof opportunityforimprovement
 Employedaproprietaryconversionheuristicto analyze clientwebpages,email,apps,
promotions,andotherpiecesof marketingmaterialstoensure optimal effectiveness
 Assistedinall aspectsof projectmanagementincludingsettingmeetingagendas,
coordinatingschedules,andconsolidatinginputfromseveral internal teams
 Authoredandpublishedblog:Perception vsReality in the Eyes of a Decision Maker
 http://www.marketingexperiments.com/blog/research-topics/lead-
generation/decision-maker.html
Lead GenerationSpecialist March 2013-December 2013
MECLABS Institute,ArdenHills,Minnesota
 Generatedsales-readyleadsforclientsbyconductingthousandsof conversationswith
C-Level managers
 Consistentlyranked asa weekly topperformerinquantityof leadsgenerated
 Developedconversationscriptsthatfocusedoncompanyvalue inordertomore
effectivelycommunicate withpotentialleads
 Workeddirectlywithclientleadershiptodevelopandcoordinateeffective
communicationstrategies
EDUCATION
Bachelor of Science inBusinessManagement May 2011
SaintCloudState University,SaintCloud,Minnesota
 G.P.A:3.2
OTHER EMPLOYMENT EXPERIENCE
Contract Associate,Target Corp,Mpls,MN Sept2012-Dec 2012
Clubhouse &MemberAdministrator,FrancisA.GrossGolf Course,Mpls,MN May 2012 Sept2012
SalesAssociate,CitySports,Boston,MA Aug2011- May 2012
Door Staff,White Horse Tavern,Boston,MA Aug 2011-May 2012
Program Manager,Boys andGirlsClubof Central Minnesota Aug2009-Aug 2011