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Edward Pruessing, FLMI
17 Eastridge Ct Phone: 608.577.7431
Madison, WI 53716 Email: epruessi@amfam.com
Professional
Experience American Family Insurance
I have 14 years of experience at American Family Insurance working on strategic initiatives in Information
Services, Personal Lines, Marketing, and the Life Company, giving me a broad perspective of the organization as
well as a rich understanding of the insurance industry. I am an experienced product manager and project/program
manager with experience designing, implementing, and managing the profit and loss of insurance products. My
expertise includes project/program management of multi-divisional strategic initiative projects, team leadership,
insurance product knowledge, developing and executing corporate strategies, designing and implementing life
insurance products, and system/technical expertise.
National Product Lifecycle Senior Specialist – Personal Lines (2015 – Present)
 Manage and lead a post-launch support program for a multi-year, strategic corporate initiative to implement
new auto and property products and systems nationally.
 Communicate weekly to senior leaders on program progress, achievements, and opportunities.
 Facilitate discussions with multiple project teams, senior leaders, and regional sales management.
 Provide technical guidance and clarification on system processes and product eligibility.
 Develop and execute cross-divisional strategies.
Term Life Product Management Senior Specialist – Life Company (2010 – Present)
 Owned the American Family term life products and was accountable for product strategy and performance.
 Acted as the subject matter expert for all term life products, systems, and processes.
 Designed Life Operations Underwriting and Life Services procedures to align with the new products.
 Enhanced the Life Company product portfolio by managing the ideation, development, and launch of two
term product suites (2012 – 2014), which resulted in an 18% increase in new business term applications.
 Simplified the sales process and streamlined eligibility guidelines (2012), which resulted in a 19% increase in
new business simplified issue term applications.
 Analyzed product performance through sales metrics, customer demographics, and compliance auditing.
Product Portfolio Innovation Specialist – Marketing (2009 – 2010)
 Led the development of a corporate-wide product development process tailored to American Family.
 Managed cross-divisional teams to redesign internal processes to meet strategic timelines and goals.
 Implemented vendor ideation software and wrote functional business requirements.
 Facilitated senior management discussions to solve root causes of product development process bottlenecks.
Data Governance and Infrastructure Senior Specialist – Personal Lines (2007 – 2009)
 Managed the data warehousing efforts as part of the Auto Risk Pricing Model (RPM) corporate initiative to
ensure data were available for reporting needs.
 Identified and documented data requirements for corporate and divisional projects.
 Ensured the accuracy and completeness of business and technical requirements.
 Developed team training curriculum and taught new employees Business Objects, SAS, SPSS, and data file
attributes.
Risk Management /Reporting and Analysis Specialist – Personal Lines (2005 – 2007)
 Acquired, compiled, and analyzed data for the Personal Lines division using MS Office, Business Objects,
SAS, SPSS, and FOCUS.
 Developed key performance indicator reports for Profit and Growth Consultants and senior management.
 Designed and built a database used in 19 states to track underwriting eligibility and improve profitability.
 Created Personal Lines strategic metric reports.
 Provided data mining consultation on various divisional projects.
Administrative Services Coordinator – Information Services (2003 – 2005)
 Documented Information Services project decisions and discussions.
 Updated business rule spreadsheet with technical specifications for system development.
Interactive Services Specialist – Information Services (2002 – 2003)
 Designed and coded an inventory reservation system for laptops, projectors, and data hubs using Microsoft
Access and Visual Basic for Applications (VBA).

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Edward Pruessing, FLMI Resume - Continued
Top 10
Skills
Achieving Results Leadership
Business Analysis Product Management
Change Management Process Improvement
Information Technology Product Management
Insurance Knowledge Project Management
Education Fellow, Life Management Institute (FLMI) - 2014
Life Office Management Association (LOMA)
Wisconsin Life Intermediary License – 2014
State of Wisconsin
Associate, Customer Service (ACS) – 2009
American Institute for Chartered Property Casualty Underwriters (The Institutes)
Bachelor of Science in Business Administration (BSBA) - 2007
Cardinal Stritch University – Madison, Wisconsin
Associate, Insurance Services (AIS) - 2006
American Institute for Chartered Property Casualty Underwriters (The Institutes)
Masters Certificate in Project Management - 2004
University of Wisconsin – Madison, Wisconsin
Executive Education - School of Business
Associate of Science in Computer Information Systems (ASCIS) - 2001
Herzing University – Madison, Wisconsin