2. Adverts: Electronic Billboards
• Shorthand Communication
• Universal Symbol – on the electronic billboards to the right,
there are few big company names such as Samsung, Coca Cola,
TDK and Sanyo. By having big company names such as these
everyone can recognise is straight away and it also going to catch
the eye of whoever is going to be walking past as it is going to
very bright. Colour – the colour of the Coca-Cola can is red and
the company name ‘Coca-Cola’ which is white is placed in the
middle.
• Mise en scene: setting – most of the billboards that you see
nowadays are place everywhere right across the country
advertising different things, but nearly all billboards are normally
placed on main roads, motorways or in the city. There is only
reason for why these are being put up because companies are
paying for there products to be advertised in certain cities for
people to see them and look forward to buying whatever
product is being advertised. They are also big bold meaning that
it is going to catch the eye of a lot of the people passing by.
• Anchoring: The text Coca-Cola is written in a Italic font and it is
in white, most of the times at night, it lights up and it gives off a
glowing effect. Without the light people who are driving past
wont be able to see it which will mean that the company will lose
revenue and customers as there advertisement wont be
effective.
3. Interactive Media – Websites
• The Universal Symbol – The main title of the of this website is called
‘Daily Mail’, by having this title in big bold blue writing, it is bound to
catch the eye of whoever goes past it. Because it is also about the
news people are going to want to find about more news but in a
different ways as newspapers always approach news in a different
way.
• On this website, the colours vary depending on what section you
have gone on e.g. if you are on the home section the main colour is
going to be blue, you are on the sports section the main colour is
going to be green and if your in the showbiz section the main colour
is going to be pink. It clearly shows how by doing this they want to
catch the eyes and try to attract more audiences.
• Mise en scene: Setting – this website can accessed using different
things such as having a digital version which is the most used or for
people who do not have access to a digital version, they might want
to use an analogue version which is the newspaper which could
bought in any local shops. The website has nearly every category you
could have an interest in e.g. it has things to do with science, a
female section, Australian section and travel.
