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Mapping the digital domain


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Dr. Brian Lowe and Mr. James Greenberg, SUNY College at Oneonta

Published in: Education
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Mapping the digital domain

  1. 1. Mapping the (Digital) Moral Domain: Using Mined Twitter data in investigating the Sociology of Morality with Undergraduates Dr. Brian Lowe, SUNY College at Oneonta Mr. James Greenberg, SUNY College at Oneonta Digital Sociology Mini-Conference (2016) @ The Eastern Sociological Society
  2. 2. Why Investigate the Sociology of Morality with Social Media? • Objectives of introducing undergraduates to social media data gathering and analysis: • Introduction to data-gathering • Hypothesis testing and theoretical application • Infusion of academic materials with unfolding events • Excellent grounds for exploring constructivism
  3. 3. Exploring Constructivism with Social Media • Investigation of terminology used in primary sources • Confronting the ambiguity in terminology used in social media • Assessing apparent patterns in data
  4. 4. Case Study: Cecil the Lion • 13 July 2015: Cecil is killed near Zimbabwe’s Hwange National Park • 28 July 2015: UK Telegraph identifies American Dentist Walter Palmer as hunter who killed Cecil • Reaction in mass media and social media is swift • abwe/11767119/Cecil-the-lions-killer-revealed-as-American-dentist.html
  5. 5. Case Study: Cecil the Lion • 4 August 2015: Image of Cecil the lion projected onto the Empire State building • Legislative action • 16 September 2015: • HR. 2494 Global Anti-Poaching Act • S. 1918 C.E.C.I.L. Act • 2 November 2015: H.R. 2494 passed with bipartisan support •
  6. 6. Case Study: SeaWorld • 24 February 2010: Tilikum (Orca) kills trainer Dawn Brancheau during public show at SeaWorld • 23 August 2010: OSHA fined SeaWorld $75,000 for violations related to Dawn Brancheau’s death • 2013: Blackfish released (directed by Gabriela Cowperthwaite) • Made for $76,000 US dollars; initially screened in five theatres • Aired in October 2013 by CNN to an estimated audience of 21 million • •
  7. 7. Case Study: SeaWorld • 2013-2014: Withdrawal of celebrity entertainers including • The Beach Boys • Trisha Yearwood • From “Bands, Brews and BBQ” event • August 2014: SeaWorld stock had lost more than 30 percent of previous value • drags-on-earnings-at-seaworld.html