Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mapping the digital domain

196 views

Published on

Dr. Brian Lowe and Mr. James Greenberg, SUNY College at Oneonta

Published in: Education
  • Be the first to comment

  • Be the first to like this

Mapping the digital domain

  1. 1. Mapping the (Digital) Moral Domain: Using Mined Twitter data in investigating the Sociology of Morality with Undergraduates Dr. Brian Lowe, SUNY College at Oneonta Mr. James Greenberg, SUNY College at Oneonta Digital Sociology Mini-Conference (2016) @ The Eastern Sociological Society
  2. 2. Why Investigate the Sociology of Morality with Social Media? • Objectives of introducing undergraduates to social media data gathering and analysis: • Introduction to data-gathering • Hypothesis testing and theoretical application • Infusion of academic materials with unfolding events • Excellent grounds for exploring constructivism
  3. 3. Exploring Constructivism with Social Media • Investigation of terminology used in primary sources • Confronting the ambiguity in terminology used in social media • Assessing apparent patterns in data
  4. 4. Case Study: Cecil the Lion • 13 July 2015: Cecil is killed near Zimbabwe’s Hwange National Park • 28 July 2015: UK Telegraph identifies American Dentist Walter Palmer as hunter who killed Cecil • Reaction in mass media and social media is swift • http://www.telegraph.co.uk/news/worldnews/africaandindianocean/zimb abwe/11767119/Cecil-the-lions-killer-revealed-as-American-dentist.html
  5. 5. Case Study: Cecil the Lion • 4 August 2015: Image of Cecil the lion projected onto the Empire State building • Legislative action • 16 September 2015: • HR. 2494 Global Anti-Poaching Act • S. 1918 C.E.C.I.L. Act • 2 November 2015: H.R. 2494 passed with bipartisan support • http://www.takepart.com/video/2015/12/14/how-cecil-changed-wildlife-policy
  6. 6. Case Study: SeaWorld • 24 February 2010: Tilikum (Orca) kills trainer Dawn Brancheau during public show at SeaWorld • 23 August 2010: OSHA fined SeaWorld $75,000 for violations related to Dawn Brancheau’s death • 2013: Blackfish released (directed by Gabriela Cowperthwaite) • Made for $76,000 US dollars; initially screened in five theatres • Aired in October 2013 by CNN to an estimated audience of 21 million • http://www.nytimes.com/2010/08/24/us/24brfs-SEAWORLDFINE_BRF.html • http://www.cnn.com/2014/02/07/us/blackfish-wrap/index.html
  7. 7. Case Study: SeaWorld • 2013-2014: Withdrawal of celebrity entertainers including • The Beach Boys • Trisha Yearwood • From “Bands, Brews and BBQ” event • August 2014: SeaWorld stock had lost more than 30 percent of previous value • http://www.nytimes.com/2014/08/14/business/media/media-scrutiny- drags-on-earnings-at-seaworld.html

×