EMIC Project Presentation

1. EMIC Conference
January 13, 2012
JM Carvalho Vieira
ISMAI

2. Why this Project?

3. Why this Project?
• Marketing & Innovation interface has been neglected.
• “Companies engage customers more extensively when
undertaking radical innovation than when developing
less innovative products. (PLS, 2009)
• Entrepreneurship is almost always only associated to the
so called “technology based” projects.
• The consequence is that all the players that don’t
recognize themselves as “tech-based” are excluded and
only react face to the market and innovation challenges.

4. Why this Project?
• Based on the observed power of VOC as strong new
concept/products innovation success driver, marketing
can be one of the main instruments, triggers and
instigators of innovation.
• But at the same time, Innovation is required to change
Marketing – new approaches, new methods, new tools
can give the edge to a product in a different Society, based
on digital tools, mobile devices, social
networks, omnipresent information delivery, etc.
• We are certain there is a huge work to be done to
implement a true innovation/marketing interface as a
sustainable source of competitive advantage for the new
products (goods and/or services).

5. Main Objetives?
National Good Practice Observatory
Communities of Practice (CoP)
Student support in the transition to the professional world
Setting up new forms of education and training
Promoting the idea of Marketing and Innovation

7. Physical vs. Virtual
existence
reference location
MIC 1
working point for teachers &
physical existence
students research & work
The Observatory reference location
MIC 2
The Communities of Pratice working point for teachers &
physical existence
EMIC Webcasts & e-learning actions students research & work
MIC network (virtual
reference location
existence) MIC 3
working point for teachers &
physical existence
students research & work
... ...

8. Local Objectives
National Good Practice Observatory
Good practice implementation in companies
Support for student traineeship in companies
Support for student research
Local/National Seminars and Workshops
Establishing ECTS equivalence for Master studies (using e-learning/b-learning)
Webcasts with European scope

9. EMIC added value
Developing the relationship between Academy and Industry;
Facilitate the student's transition into the professional life;
Reinforce Marketing and Innovation concepts so that European
Companies can reinforce their presence outside the EC
Opportunity to develop new forms of cooperation and to intensify
physical mobility between Students, Teachers and Companies
The success of the project can lead to quick replication and a strong
European impact in addressing those challenges

10. Work Packages Organization

11. 1. Project Management for project planning, resource
control, administrative and financial management. It will be lead by the
coordinator with the help of the Steering Committee that includes a
representative of each partner;
2. Quality Assurance and Monitoring: This WP is dedicated to the process of
quality assurance of the approach and results of the project. It will be
accomplished through a continuous process of monitoring, internal and
external evaluation and product validation;
3. Specification and Design: This WP will handle the specification and design
of the whole model for the EMIC, the individual MICs and each component. It
will be implemented through collaborative work with the teams formed for
each specific task (involving brainstorming, activities of exploration /
discussion group, etc.) ;
4. Observatory: This WP integrates the tasks related to the creation of the
National Observatories, including the activities to identify data sources and
data collection ;

12. 5. Student support: This WP includes all the tasks related to the design and
setting up of the structures to support the students in their transition to a
professional life;
6. Lifelong learning: This WP includes the tasks related to the design of
lifelong learning activities including the webcasts, the short e-learning
modules and the structure of a post-graduation ;
7. Implementation and Test: This WP corresponds to the implementation
and test of the EMIC as an integrated entity, after the creation of the
individual MICs;
8. Dissemination: This WP aims to spread out information on the project
and its results, in particular for the target-audience but also to managers of
institutions (industries, associations, chambers of commerce, etc.). This WP
will form the basis for the fourth pillar of the Innovation Centre afterwards;
9. Exploitation: This WP consists of the determination of processes of
multiplication and generalization of the results achieved in the
project, either by widening the geographic scope of project, expanding to
other knowledge areas and its possible commercial exploration.

13. Our Logo

15. http://emic.ismai.pt
Our website

17. Our intranet

20. Our 1st meeting

23. Our Partners

24. Elements Institutions
Amparo Camacho Florida Education Centre
Carlos Pais Montes University of Coruña
Ekren Erdine Gulbas Istanbul Aydin University
Enrique Garcia Florida Education Centre
Frederico Della Bella TWG Consulting SRL
Gita Senka Latvia Culture College
Halit Hami Oz Istanbul Aydin University
José Carvalho Vieira ISMAI
Kristo Karjust Tallinn University of Technology
Liliana Marques ISMAI
Paolo Zanenga TWG Consulting SRL
Tauno Otto Tallinn University of Technology
Zane Kalnina Vidzeme University of Applied Sciences

25. Family photos

34. Joint us !