20 Questions & Answers About The Cloud with Chuck Hollis VP & Global Marketing CTO

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20 Questions & Answers About The Cloud with Chuck Hollis VP & Global Marketing CTO

  1. 1. The Career Centerbit.ly/GSCareers 20 Questions & Answers About The Cloud with Chuck Hollis VP & Global Marketing CTO
  2. 2. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support About This Guide virtualization or I get lost in all VMWare. the terms: This guide is transcribed from the fantastic Virtual Chuck Private, Public, video series – 20 questions with Chuck Hollis, EMC VP and Hybrid, etc. Global Marketing CTO. What is VCE? You can read the whole thing start-to-finish, or click on one How should I of the questions to jump straight to the answer. get started? To watch the Virtual Chuck videos, visit What are other www.emc.com/campaign/global/virtual-chuck/index.htm. vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  3. 3. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all Why should I do this with Intel, VMWare, VMWare. the terms: Private, Public, Cisco and EMC? Hybrid, etc. Each is a leader in their respective industries. By coming What is VCE? together, we believe we can accelerate this transition, so that clouds can be real for our customers this year and next How should I year, rather than three or four years later. get started? What are other vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  4. 4. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What makes a private cloud private? VMWare. the terms: Private, Public, Basically IT is in control - IT is in control of the service levels, Hybrid, etc. the information placement, security, GRC - just as though it was in a traditional IT setting. Most enterprise IT people What is VCE? cant give up control, which is why private clouds are so How should I interesting. get started? What are other vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  5. 5. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all How do you sell this business? VMWare. the terms: Private, Public, One of the classic mistakes we see when IT starts talking Hybrid, etc. cloud to the business is that they make it all about cheaper IT. Sure, the business wants to save money. Who doesnt? What is VCE? But its more about better IT - faster, more responsive, more How should I agile, more secure. To the extent that you can frame your get started? discussions with business stakeholders around better IT, rather than just cheaper IT, youll have a lot more luck going What are other forward. vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  6. 6. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all Why all the interest in cloud these days? VMWare. the terms: Private, Public, Everybody involved in IT has figured out that somethings in Hybrid, etc. the air... cloud. Its an opportunity to do what weve done before, but do it faster, better and cheaper, rewiring how we What is VCE? build IT, how we operate IT, and how we consume IT. How should I Whether youre on the IT side or the business side, things get started? are changing. What are other vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  7. 7. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What about my legacy environments? VMWare. the terms: Private, Public, You cant have a serious cloud discussion without talking Hybrid, etc. about the legacy. What I see customers doing is building their new legacy - the new platform theyre going to use for What is VCE? all their new applications and all the new work being thrown How should I at them by the business. get started? Over time, as you feel more comfortable in this new platform, What are other you incrementally re-platform the old stuff as it makes vendors doing? economic and/or technical sense. Theres no rush. The My business question is getting started, and thats what we see users want customers doing today. dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  8. 8. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all My software vendors don’t support VMWare. the terms: Private, Public, virtualization or VMWare. Hybrid, etc. Id like to say the whole industry is behind the cloud, but a What is VCE? lot of customers have told us that theyre noticing some foot dragging from some traditional software vendors. Either How should I theyre against virtualization, theyre against variable get started? consumption models, or a little bit of both. Theres no What are other simple answer to this. Things must change. Things will vendors doing? change. The question is, "How do you accelerate change?" My business One of the smartest things Ive seen customers do is put users want competitive stacks of software next to the legacy choices, dedicated just to send a message that theres more than one way of What about business doing things. security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  9. 9. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What is VCE? VMWare. the terms: Private, Public, VCE is a joint venture between three technology companies, Hybrid, etc. whose sole mission is to accelerate this transition to private cloud models. The infrastructure product is a vBlock, and What is VCE? theyve wrapped around not only the services but the How should I partner ecosystem so we can make this transition happen as get started? quickly as possible. Its the best of the best from Intel, VMWare, Cisco and EMC. Prefab and ready-to-consume with What are other one point of contact. vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  10. 10. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What are other vendors doing? VMWare. the terms: Private, Public, Just about every vendor in the IT industry is starting to Hybrid, etc. realize the cloud is a big deal. Unfortunately, most of them are positioning it as a technology thing rather than an IT What is VCE? organizational thing. My hope is that over the next few years How should I IT vendors realize its more about the IT organization get started? transforming than the technology itself. What are other vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  11. 11. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What about security? VMWare. the terms: Private, Public, Security in the cloud? Let me tell you one thing for sure: It is Hybrid, etc. not a technology problem. We have the technologies, and in many cases theyre better than what we use in the physical What is VCE? world today. We believe the challenge is maturity of process How should I - the ability to have security organizations understand this get started? new world, and the methodology required for securing their new environment when the resources move back and forth. What are other Weve got hundreds of customers who are doing it today, so vendors doing? we want to make sure the discussion stays focused where it My business belongs: On the processes rather than the technology. users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  12. 12. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all My IT funding model is all wrong for this VMWare. the terms: approach. Private, Public, Hybrid, etc. When we talk about clouds were really talking about a shared service. One of the things that frequently comes up is What is VCE? the legacy funding model. Historically, business had a How should I project, got some funding, picked out some toys, and get started? handed them over to the IT guys. The IT organization says, What are other "The funding model has to change if Im going to go do vendors doing? cloud." What I find interesting is that in other parts of the IT My business landscape theyre already using a shared funding model. users want Networks, email, collaboration, other kinds of tools already dedicated use a shared funding model. The funding models you need What about business are already there. You just have to apply them to this new security? assets that use case. they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  13. 13. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all We’re not organized to do this. VMWare. the terms: Private, Public, Around about the second or third really serious cloud Hybrid, etc. discussion, it dawns on IT leadership that you might not be organized to go do this. The initial reaction is, "How do we What is VCE? take this ginormous IT organization and incrementally move How should I it forward one step at a time?" The better answer is, "How do get started? you break off a smaller team that plays by different rules, using different technologies, around different use cases, What are other that can speed ahead?" The difference in these two vendors doing? approaches means the difference between getting results in My business quarters and months rather than years. users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  14. 14. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all How is storage different in a private VMWare. the terms: Private, Public, cloud? Hybrid, etc. Storage is different in a private cloud. Its built differently, What is VCE? its operated differently and its consumed differently. Built differently: Pools of resources, automatic tiering, not a lot of How should I hands-on. Operated differently: A lot of the traditional get started? storage functions now show up elsewhere in the stack - What are other either for the virtualization admin or the converged vendors doing? infrastructure admin. Consumed differently: Storage My business resources are provided on-demand when the application users want needs them - not provisioned ahead of time. Storage is very dedicated different in the private cloud because its built differently, What about business operated differently, and consumed differently. security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  15. 15. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all How does a private cloud fit into the VMWare. the terms: Private, Public, whole “as a service” discussion? Hybrid, etc. Theres a lot of chatter in the industry around IT as a service - What is VCE? infrastructure as a service, platform as a service, software as a service, user experience as a service. What a private cloud How should I allows an IT organization to do is tackle all of these at the get started? same time - to be able to take any part of the it infrastructure What are other and deliver it as a service, whether they do that internally, or vendors doing? using a compatible service provider. Private clouds enable IT My business as a service. users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  16. 16. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What new skills and roles are needed? VMWare. the terms: Private, Public, If cloud is about built differently, operated differently, Hybrid, etc. consumed differently, you dont have to get too far before you realize entirely new skills and roles will be needed in the What is VCE? IT organization. In general they dont tend to be the narrow How should I silos - the technology experts of the past. They tend to be get started? people who understand a little bit about a lot of things, and can connect that in a process or an outcome. These new skill What are other sets are very much in-demand in many IT organizations vendors doing? today - something that well probably see for the next five My business years. users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  17. 17. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What customers are doing this? VMWare. the terms: Private, Public, A couple of years ago it would be pretty unique to meet a Hybrid, etc. customer who was pushing virtualization so hard that they would get to a private cloud model. Now its commonplace. What is VCE? We find it in just about every geography, every vertical, every How should I corner of the world, large companies, medium-sized get started? companies, small companies. Everyone is starting to realize theres a better way to do IT, and theyve all started to make What are other their steps along the way to their private cloud. vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  18. 18. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all Who can help me? VMWare. the terms: Private, Public, Most IT organizations realize they need some help in order Hybrid, etc. to make the transition work. In addition to all the usual suspects, theres now a new set of sources. In general, look What is VCE? for consulting organizations that see this as more about How should I processes and outcomes rather than just putting a bunch of get started? new technology on the floor. At the end of the day, technology really isnt the issue here, its how we use it to What are other achieve business results that people are after. vendors doing? My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  19. 19. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all My business users want dedicated IT VMWare. the terms: Private, Public, assets that they own. Hybrid, etc. What do you do when a business unit demands to see their What is VCE? stuff - their servers, their storage, the stuff they paid for? Well part of thats the funding model, but the other half is How should I the ability for IT to train users to demand services, and not get started? how theyre implemented. Weve been successful in other What are other areas of the technology landscape. I dont see a whole lot of vendors doing? private, dedicated networks. I dont see a whole lot of My business private, dedicated phone systems. I know the opportunity is users want there. The successful IT organizations that I see work to dedicated build trust over time, and I think thats what most of us are What about business going to have to do. security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  20. 20. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all How should I get started? VMWare. the terms: Private, Public, Its easy to get overwhelmed by all this cloud stuff. People Hybrid, etc. ask, "Where do I get started?" The best advice Ive seen is to pick a use case thats not being met by the IT organization What is VCE? today, be it application development, virtual desktops, data How should I warehousing - some place where the existing approach is get started? causing very cranky users. Youre looking for an opportunity to change all three things at the same time: How its built, What are other how its operated, and how its consumed. Pick a place to vendors doing? start, and the rest is simply project management. My business users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  21. 21. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all I get lost in all the terms: Private, Public, VMWare. the terms: Private, Public, Hybrid, etc. Hybrid, etc. Lots of jargon in the air when were talking about clouds: What is VCE? Public, Private, Hybrid. Whats going on here? I try to keep it simple. A cloud basically has three attributes. Its built How should I differently - pools of resources. Its operated differently - get started? end-to-end services. And it tends to be consumed differently What are other - convenient for you, convenient for your end-users. If youre vendors doing? in charge of your cloud, we call that a private cloud. If you My business have given that control to somebody else, we call that a users want public cloud. And if you can mix the two, we sometimes call dedicated that a hybrid cloud. At the end of the day, a cloud is a cloud What about business is a cloud. security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?
  22. 22. Why should I do What makes a Why all the What about my How do you sellthis with VMWare, private cloud interest in cloud legacy this business? Cisco & EMC? private? these days? environment? What is a My software vBlock? vendors don’t support virtualization or I get lost in all What is a vBlock? VMWare. the terms: Private, Public, Everyone is intrigued by this vBlock thing. What is it? Pre- Hybrid, etc. integrated infrastructure - servers, storage, virtualization, management - everything you need for a private cloud model, What is VCE? ready to go, out of the box. Where it fits in is with IT How should I organizations that are in a hurry. They understand they need get started? to get to a private cloud model, they dont have a lot of time, and they dont have a cycles to spare. Put a vBlock on the What are other floor and youre off the races. It shifts the focus from vendors doing? building technology to using it, and thats what clouds all My business about. users want dedicated What about business security? assets that they own. My IT funding model is all wrong Who can help for this approach. me? How does a private cloud How is storageWhat customers What new skills and We’re not organized fit into the whole “as a different in aare doing this? roles are needed? to do this. service” discussion? private cloud?

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