US survey (BtoB/ANA) : Facebook is the most-used social media site overall (74%), and enjoys high use among b-to-b marketers (60%).
1 out of every 350 website visits in the UK comes from Twitter as a source It’s the 30th biggest source of traffic in the UK 300,000 new users sign up per day Approximately 60% of them are coming from outside the U.S Twitter receives 180 million unique visitors per month 75% of Twitter traffic comes from third-party applications 60% of all tweets come from third-party apps Since the new Blackberry application was launched, it has accounted for 7 to 8% of new sign There are 600 million search queries on Twitter per day There are over 100,000 Twitter applications Twitter gets 3 billion requests a day through its API 37% of active Twitter users use their phone to tweet
US survey (BtoB/ANA) : 81% of b-to-b marketers cited LinkedIn, compared with just 25% of the b-to-c marketers.
If you spoke to people as advertisers do, you’d quickly get a punch in the mouth
Owning content. Locking it down so that you retained control Example: use of PDFs to Making content more accessible – also improves search engine performance
Moving from tactical to strategic
From promotional focus to 4Ps Product (or service), price, place and promotion Now 4Ps, plus People / Participation
Customer service, niche experts, CEO, etc, etc
Long tail.
Content delivered in one form to one place – now content delivered in multiple forms anywhere, anytime (Martini)