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Uploaded byOleksandr Dzyuba
Adtena Wi-Fi Management platform
Adtena is a cloud-based platform for managing advertising campaigns on public Wi-Fi networks, offering precise geolocation targeting and various advertising formats. It connects local Wi-Fi providers with advertisers and includes features like a customizable captive portal, statistics tracking, and user management. The platform provides subscription-based pricing and is suitable for both public and private networks, along with solutions for retail, smart cities, and educational parental controls.
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Adtena Wi-Fi Management platform
- 1. Public Wi-Fi networks managementplatform 20160425
- 2. Adtena PaaS forWi-Fi Advertising Adtena is the online platform for managing advertising campaigns in Wi-Fi networks We unite local public Wi-Fi networks and bring it to an advertiser with the vast targeting choices, sufficient traffic volumes and convenient dashboard for campaign management. Adtena technically may be compared to AdWords + AdSense adding the precise geolocation targeting in Wi-Fi networks contrary to the contextual targeting on web- sites.
- 3. Adtena Advertising Platform UARU ARE Others 320 210 120 >80 7 Countries 700 locations 800,000 views/month Bridge between Advertisers and local public Wi-Fi networks. PaaS
- 4. Adtena Wi-Fi UserWayWi-Fi User 1. Connect to Wi-Fi network 2. Login by Captive Portal a. SMS auth b. Social network auth c. Location Special Page d. Advertised page 3. Use Internet a. Time limit b. Speed limit
- 5. Adtena Wi-Fi UserWayWi-Fi User 1. Connect to Wi-Fi network 2. Login by Captive Portal a. SMS auth b. Social network auth c. Location Special Page d. Advertised page 3. Use Internet a. Time limit b. Speed limit
- 6. Adtena Captive PortalCaptivePortal 1. SMS auth page Customisable design 2. Social network auth Login by VK photo post Login by FB auth 3. Location Special page Customisable by location 4. Advertised page Own Advertising or Connected to Ad network
- 7. Adtena Cloud Server CloudServer 1. User structure/access a. Superadmin role b. Wi-Fi network owner c. Wi-Fi network builder d. Location owner/viewer e. Advertiser f. Advertising viewer 2. Router configuration a. Positioning on a map b. Setting router limits c. Setting authorisation way d. Special page constructor e. SMS page customization f. location type and pricing 3. Statistics a. Routers billing b. SMS statistics c. Social statistic d. Advertising billing 4. Notifications a. Router activity b. User registration 5. Moderation *supportedhardware.pdf
- 9. Adtena Advertiser ServerAdvertiserServer 1. Advertising targeting a. by location b. by spot type c. by device type d. by uniquness e. by gender 2. Advertising type a. redirect b. full screen banner c. slider d. html banner e. web form f. html5 constructor 3. Advertising billing a. CPM model 4. Statistics a. Views b. Locations c. CTR d. Spending
- 10. Adtena Advertiser ServerAdvertiserServer 1. Advertising targeting a. by location b. by spot type c. by device type d. by uniquness e. by gender 2. Advertising type a. redirect b. full screen banner c. slider d. html banner e. web form f. html5 constructor 3. Advertising billing a. CPM model 4. Statistics a. Views b. Locations c. CTR d. Spending
- 11. Adtena Advertiser ServerAdvertiserServer 1. Advertising targeting a. by location b. by spot type c. by device type d. by uniquness e. by gender 2. Advertising type a. redirect b. full screen banner c. slider d. html banner e. web form f. html5 constructor 3. Advertising billing a. CPM model 4. Statistics a. Views b. Locations c. CTR d. Spending
- 13. Clients Digital Agencies +Public Spots Retail: Banks, HoReCa ISP Connect to single network Big Data Analytical opportunities
- 14.
- 15. Business Model Advertising sales: obtainingpercentage of sold inventory up to 30%. Accessible for: • public networks • advertised networks Prices: CPM from $3 to $40 depend on targeting level Subscription: monthly fees from the Wi-Fi points owners Accessible for: • private networks Prices: Free – 0-300 views/m $7 – 300-1,000 views/m $12 – 1000-2,000 views/m $50 – <10,000 views/m $200 – <100,000 views/m Adtena PaaS for Wi-Fi Advertising We have few proofed business models depended on Wi-Fi networks needs ISP solution: Internet Service Provider integrate our platform to connected venues as complex solution
- 16. Roadmap • India andAfrica markets • Enterprise Solutions • Home Edutainment Solution • $60k invested
- 17. Adtena Retail Solution Individualpremium solution for Wi-Fi Access Many establishments offer a free service to their customers without benefiting from the marketing opportunity or taking into account the legal implications. Adtena Wi-Fi solutions allow you to turn a normal business expense into a fantastic marketing opportunity and gain tangible returns from the service, while keeping your business on the right side of the law.
- 18. Case Adtena RetailSolution Login to public Wi-Fi in Bank throw finance calculator
- 19. Sit&Eat HoReCa solution: Freeextended constructor of Restraint Menu both for Wi-Fi login page and Internet portal. Allowed to push Café Menu, special propositions and discounts to venue visitors.
- 20. Smart City Analytics platform TheCity Wi-Fi allows for a confluence of data from static sensors as well as connected objects and people. This data can inform city processes and improve the delivery of urban services and the management of infrastructure. Adtena Smart City solution allows to monitor Human Traffic by monitor devices with included Wi-Fi (connection to network not required) and generate Alerts to Infrastructure Departments
- 21. Educational parental control Forhome users and ISP. Kids take limited Internet access only after successfully answering on questions from their educational program. Progress and courses can be controlled by parents. At homes with Adtena Home Wi-Fi Control solutions parents can: • Limit Wi-Fi internet access for Kids for any device. • Control Educational courses and time limits • See progress and detailed statistics of Exams and Internet usage • Allow unlimited access by device, day or time
- 22.
- 23. Oleksandr Dzyuba CEO Adtena a.dzyuba@adtena.com FB.com/oleksandr.dzyuba Maythe Wi-Fi be with you!
Editor's Notes
- #3 Adtena is clearly new way to did location based advertising in Wi-Fi networks. In one side – we simply to use panel for advertisers, in other – we unite local public Wi-Fi networks and solve monetization problem for them.
- #4 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #5 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #6 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #7 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #8 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #9 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #10 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #11 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #12 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #13 World is changing and Adtena too. Yesterday you recognized Adtena as platform which was useful for manage and monetize Wi-Fi spots on one side and simple panel for Advertisers on the other with coverage in 6 countries and more than 700 connected venues.
- #14 So – you probably newer thought about the cost of building quality Wi-Fi network, did you? There are few different types of wi-fi builders and connected persons with different needs. 1 – when you build public network – you need to monetize in one side and advertisers understand that there are a good way to do hyperlocal campaign… Its look like personalized billboard to customer hand. . . Different types – restraint owners who wanna to know more about customers, inform them about special propositions – but one café or even city café network is an extreamly small to develop software solutins
- #15 And our future market growing from advertising ready public spots (20% 60bln (2018)) to 80% public spots and additional home Wi-Fi users, Education centers,Smart City solutions and HoReCa.
- #18 Adtena is clearly new way to did location based advertising in Wi-Fi networks. In one side – we simply to use panel for advertisers, in other – we unite local public Wi-Fi networks and solve monetization problem for them.
- #21 Adtena is clearly new way to did location based advertising in Wi-Fi networks. In one side – we simply to use panel for advertisers, in other – we unite local public Wi-Fi networks and solve monetization problem for them.
- #23 Who have already worked with us recognize our team as experienced, qualified and communicative specialists. And l'm really appreciate with all of them (and this is mor than twenty specialists) who work with us last year for make all this magic possible. We have more than 5 years expirience in wireless and local networks building, applications developing, sales and product management