Russ Fradin (CEO, Dynamic Signal) Keynote on the 5 Key B2B Marketing Trends at Brand Innovators B2B Summit at SAP in NYC on 9/23/13.
Dynamic Signal: http://www.dynamicsignal.com
Brand Innovators B2B: http://www.brandinnovatorsbtob.com
5 Key B2B Trends:
1) Employee Advocacy
2) Content Marketing
3) Consumerization & Mobile
4) Big Data
5) Agile Marketing
Russ mentions many companies that are doing it right including AMD, Hitachi Data Systems, Intel, Cisco, General Mills, SAP and others!
Russ is a digital media industry veteran with more than 15 years experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.