What Marketing Watering Holes Are, Why You Should Use Them & How To Use Watering Holes To Pull Customers Into You.
This is world's first comprehensive guide on watering hole marketing, free and exclusive from Superfluity.co.uk.
Social. Digital. Automation.
In today’s omni-channel world, it’s harder to find new customers in traditional ways than ever before. Buyer behaviour has forever changed and the multi-channel, multi-device way your customers now consume information means that, more often than not, your customers will
want to find you. In the post-Google landscape, 57% of the purchase decision is complete before a customer even contacts a vendor. The balance of power has shifted to the customer.
If you’re not using already content marketing and marketing automation to supercharge your inbound marketing capabilities, and if you’re not integrating and harmonising your presence across everything social and digital - including “watering holes” - then, when your customers
are out looking for solutions to their problems, what chance do you really think you’ve got of doing business with them?
You can’t please all the people all the time so no matter how strong your brand, no matter how sparkling your digital strategy and no matter how incredible your proposition may be; many people will still have never heard of you. Many more may have heard of you but will have chosen to ignore your emails, not visit your website or not engage with you on social media.
It’s acutely frustrating when you know someone you’re reaching out to would benefit from dialogue yet they don’t respond to your overtures. Why is it that you can send people fabulous engagement-led content and collateral only to find they don’t bother to read it? Are you connecting with them in a way/channel that’s right for them? Are you using contemporary content? Maybe it’s just that moment in time (because who’s to say whether the 10th piece of content you send finally gets their attention)? Have you just not yet earned their attention because you’re not speaking with them - and telegraphing your content - in an environment
which they feel comfortable in?
To illicit true inbound marketing - and to ensure complete coverage and value for money with all your content marketing - sometimes you have to go the extra mile and ‘take the action’ to them.
Strategically placing relevant, carefully crafted content into hand-picked watering holes is proven to reach the parts other marketing doesn’t because some people just can’t be reached any other way. We do hope this guide helps you add watering holes to your digital and social strategy.
CEO & Co-Founder
Get even more in the full guide including:
- What are watering holes?
- Why should you use them?
- Examples in practice
- Watering hole do's & don'ts
- Top 10 watering hole examples
- How you should compile your list