1. The book has the Print Campaigns
provided by the Creative leaders
in various agencies. They have
selected them for being part of
MOSAIC. As a special feature,
each of the work has been
commented upon by the Creative
leaders – as to why they feel that
is their best Print Work- this adds
further insights into the creative
approaches and expectations.
MOSAIC
India’s Best in Print, 2011

2. Mosaic Launch – 2012
77 campaigns
23 participating agencies

3. Sanjeev Goyle
Senior VP, Marketing and AppliTrac, farm
equipment sector, Mahindra and Mahindra
Josy Paul
Chairperson and Chief Creative Officer,
BBDO India
UNVEILING PRECEDED BY
SESSIONS

4. MOSAIC UNVEILING
The book was unveiled by
(LtoR)Sanjeev Goyle, Sr. VP Marketing
& Applitac, Mahindra & Mahindra; Girish
Agarwaal, Director Dainik Bhaskar
Group; Nandini Dias, COO Lodestar
Universal and Josy Paul Chief Creative
Officer, BBDO India

5. EVENT

6. Media Experts Meet
The book has a special section on 5 favourites from media experts
Lynn De Souza, Chairman and CEO, Lintas Media Group, Chairman,
Aaaren Inititative and Director, Karishma Initiative
Mallikarjun CR, CEO, Starcom Mediavest Group
PM Balkrishna, Chief Operating Officer, Allied Media
Punitha Arumugam, Director- Agency Business, Google India.

7. MEDIA EXPERTS
Lynn de Souza
Chairman , Aaren Initiative and
Director, Karishma Initiative
Mallikarjun CR
CEO, Starcom MediaVest Group
PM Balakrishna
Chief Operating Office, Allied Media
Punitha Arumugam
Director – Agency Business, Google India

8. DISCUSSION
Lynn de Souza, PM Balakrishna, Punitha Arumugam and Mallikarjun CR

9. Book Sample

16. Thank You