Corporate social responsibility

2. BENEFITS
Better brand
recognition
Positive
business
reputation
Increased sales
and customer
loyalty
Operational
costs savings
Better
financial
performance
Greater ability
to attract
talent and
retain staff
Organizational
growth
Easier Access to
capital

3. CSR
Legal
Ethical Economical
Philanthropic
DIMENSIONS OF CSR

4. Social responsibility of Business towards
Employees
• Payment of fair wages
• The provision of the best possible working conditions
• The establishment of fair work standards and norms
• Provision of labor welfare facilities to the extent
possible and desirable.
• Arrangements for proper training and education of the
workers.
• Reasonable chances and proper systems for
accomplishment and promotion.
• Proper recognition, appreciation and encouragement
of the special skills and capabilities of the workers.

5. Social responsibility of Business
towards Community
• Taking appropriate steps to prevent environmental pollution and to
preserve the ecological balance.
• Rehabilitating the population displaced by the operation of the
business, if any.
• Assisting in the overall development of the locality.
• Taking steps to conserve scare resources and developing
alternatives, wherever possible.
• Improving the efficiency of the business operation
• Contributing to R & D.
• Development of backward areas.
• Making possible contribution to furthering social causes like the
promotion of education and population control.
• Contribution to the national effort to build up a better society.

6. Social responsibility of Business towards
Shareholders
• To safeguard the interests of the shareholders.
• To earn sufficient profits so that the value of
shareholders’ investments rise substantially.
• To ensure that its public image is such that the
shareholders can feel proud of their company.
• To exercise policies in favor of the
shareholders in order to ensure their interests
are not suppressed.

7. Social responsibility of Business
towards Consumers
• To improve the efficiency of the functioning of the business so as to
:
 Improve quality
 Increase productivity and reduce prices
 Smoothen the distribution system to make goods easily available.
• To invest in R & D, to improve quality and introduce better
products.
• To supply goods at reasonable prices even when there is a seller’s
market.
• To avoid misleading the customers by improper advertisements or
otherwise.
• To provide an opportunity to be heard and to redress genuine
grievances.
• To ensure that the product supplies has no adverse affect on the
consumer.