Website Analytic Tools

1. Website Analytic Tools
Dr. Joshi George P
Dr. Joseph I Thomas

2. Introduction
• Website analytic Tools are used to
• Collect
• Measure
• Report
• Analyse
Web activities and Web traffic

3. Adobe Analytics
• It (https://business.adobe.com/in/products/analytics/adobe-
analytics.html) is a tool that helps you to measures the technical
dimensions of your website.
It is one of the best analytics tools that enables you to manage data
from websites, mobile apps etc

4. Google Analytics
• Google Analytics
(https://marketingplatform.google.com/about/analytics/) is a
service that allows you to track blogs, social networks, websites,
and provides customizable reports.
• This open source web analytic tool helps you to understand how
people use your website.
• Google Analytics enables you to organize your data in a better
way.
• This free website analytics tool supports desktop and mobile apps.

5. Mix Panel
• Mixpanel (https://mixpanel.com/behavioral-analytics/) is a
service that enables you to track user interaction with mobile and
web applications.
• It is one of the best website analytics tools which offers reports
that help you to monitor KPIs (Key Performance Indicators) and
user behavior.
• You can quickly divide your data into a segment for better
visualization.
• Mixpanel helps you to visualize how users explore websites and
products.

6. Crazy Egg
• Crazy Egg (https://www.crazyegg.com/ ) is an online analytics
application that offers numerous features to track user behavior.
It is one of the best analytics tools which enables you to
understand customer interests and boost profile from your site.

7. Heap
• Heap (https://heap.io/) is a software that offers a simple
interface.
• It is one of the best web analytics tools for free which enables you
to reduce the effort for user analytics.
• You can use it without any knowledge of code.

8. Motomo
• Motomo (https://matomo.org/) is open source web analytics tool.
It provides easy to understand report to know how visitors are
accessing your website.
• This free website analytics tool enables you to track and control
your website data.

9. Stat Counter
• StatCounter (https://statcounter.com/features/) is a web traffic
analysis website.
• It help you to track, analyze, and understand your visitors so you
can make decisions.
• You can use this tool to increase traffic on your website using SEO
techniques

10. Finteza
• Finteza (https://www.finteza.com/) is an advanced
comprehensive analytics tool that tracks and analyzes website
traffic, conversation, and advertising.
• It allows you to compare the performance of various web pages.

11. Gosquared
• GoSquared (https://www.gosquared.com/) is a real time web
analytics, and marketing automation tool to boost your website
conversion.
• It is one of the best web analytics tools which has a dashboard
that helps you to manage your work across all devices

12. Clicky
• Clicky (https://clicky.com/) is an app that automatically tracks
clicks on all links that point to third-party web sites.
• You can view the number of visitors who are using their websites.
• It is one of the free web analytics tools that provides alerts when
a website goes offline

13. Atinternet
• Atinternet (https://www.atinternet.com/en/ ) can analyze your
web as well as mobile traffic.
• It is one of the best web analytics software that helps you to
boost user behavior by making an effective decision. It has
numerous prebuilt analyses to track your website.
• This tool helps you to check news events, technical website
crashes, etc.
• It enables you to examine User experience (UX) (Walker, 2023) .

14. Conclusion
• In this paper, the authors have listed out the features of 11
Website Analytic Tools that are oft used for website analysis.
• These tools can be utilized to conduct a SWOT analysis of the
websites and thereby perform an evaluation that is free from bias.