A brief -study of the market trend in China Education at the emerging city of Chengdu for LMS & e-learning.

1. By: Dr. BikashKali Das
Email . id : bikashkali023@gmail.com ,
bikashkali023@hotmail.com
+91 9566688132
Dated - January 2016
KEY WORDS: West China Medical Centre, Sichuan University, Bangalore sister city,
fortune 500 Companies, Jinjiang district, Chengdu marketing, Tianfu Square, incubation
park, Healthcare IT, LMS, e-learning, m-learning.

2. Content
 -About the city
 -IT areas of the city
 -know-how
Chengdu university of technology, Jinxin medical group ,
Sichuan university, west china medical centre, Jinjiang
area .
-a brief about the market in chengdu.
Pic: tianfu square

3. About the city.
 Chengdu is the capital of
southwestern China's
Sichuan province. The city
is home to the famous
Chengdu Research Base of
Giant Panda Breeding.
 Area: 12,132 km²
 Population: 4.334 million
(2000) UN data
 Province: Sichuan
 Mayor: Tang Liangzhi
 Divisions

4.  -County-level 10 districts,
4 county-level cities, 5 counties
Sister City with Bangalore,India
 Major IT areas : Tianfu Square,
Incubation Park, Hi –tech zone

5. Jinjiang district
 Jinjiang district Government is
responsible for its development also
for providing R&D grants .
 It has won include Top Ten Area of
Modern Services in China, China’s
Model District for Harmonious
Community, China’s Experimental
District of Innovative Community
Management and Service and Top
Urban Area in the Chinese Mainland
for Investments from HK SAR.

6.  The district prioritizes the
Industry of modern services in
its economic development and
has formed a well-developed
system of Modern Commerce,
Cultural & Innovative Industry,
Financing and Life Services.
 It has a large number of 5-star
hotels.
 The district has the largest
cluster of financing institutions
in western China and most
of the Overseas Banks and
Insurance Companies in
Chengdu have found their
settlement in the district.

7.  It is the host place of the 12th Fortune Global
Forum and has attracted 103 Fortune Global 500
Companies and more than 300 Multinational
Companies to settle down within its area,
boasting the largest number of Fortune Global 500
companies and Multinational Companies among
the urban districts in western China.
 The policy openness of the Government in city
reconstruction and relocation has won a national
fame and public praise.
Jinjiang district
government
Miss. Dorris Xiao
with Radha madam

8.  The head office of the fast food
chain Dicos is in Jinjiang
District.
 China Resources Beverage, the
distributor of C'estbon water,
has its southwest regional office .
 All Nippon Airways operates its
Chengdu Office in the district, in
Tower 2 of Plaza Central.
In all and all Jinjiang district is the
emerging district with feasible
govt. support for establishment
by the startups.

9. Chengdu Jinxin Healthcare Investment
Management Group Ltd (Jinxin).
 Jinxin has opened international
hospitals all over Chengdu area and
are in search of innovative health
care IT Tcompanies to give them a
break.
 Ramsay Health Care, after signed a
provisional agreement with an
operator of five hospitals in the city
of Chengdu.
 Along with its joint venture partner
Sime Darby, Ramsay will partner
with Chinese company Jinxin.
Chairman and vicechairman of
Jinxin With Radha madam

10. Jinxin medical group Hospitals

11. Sichuan University
 National University directly under the
Ministry of Education (MOE).
 It is also one of the State 211 Project and 985
Project universities enjoying privileged
construction in the Ninth Five-Year
Plan period.
 Has 2 national key labs,
 6 national engineering centers,
 5 ministerial (MOE) key labs,
 35 provincial key labs,
 10 ministerial and provincial centers,
 4 key research bases for humanities and
social sciences
 4 clinical research bases at the national
level. The university has invested
significantly in research, teaching and
medical equipment, with a total value of
about 530 million RMB.

12.  SCU has undertaken and
completed a considerable
number of national, ministerial
and regional Research projects,
and has made many
achievements that are rated first
class in China and bear
significant international
influence. The university
publishes more than 4,000
research papers annually.
 In 2002, the university applied
for 121 patents, 102 out of which
were invention-oriented,
making it number eighth among
peer schools.

13.  Institute of South Asian Studies,
Sichuan University
founded in 1978 upon the erstwhile
India Studies Office ISAS enjoys the
most complete collection of research
data for South Asia studies in China
and boasts its rich academic
achievements.
The institute has 19 full-time
researchers, and most of them have
furthered their academic careers in
the U.S, U.K., India, and Belgium for
at least 1 year. The present Executive
Director of ISAS is Professor Li Tao.
Delegation from Sichuan University,
China, visited IDSA for a half-day
seminar on ‘India-China relations
and current regional developments’
on September 11, 2015.
Leader of MOU China with Radha madam

14. West china medical
centre
 Regulates under Sichuan
University and is
administered by
the Ministry of Education of
the People's Republic of
China. The Centre is ranked
3rd in China for medicine. It
is one of the 8 key medical
universities under the direct
control of Ministry of
Education of China.
Dean west china med centre International department /HOD Radiology : Miss Zou Lin

15. The Center consists of five
colleges:
 West China College of Basic
and Forensic Medicine
 West China School of
Medicine
 West China College of
Stomatology
 West China School of Public
Health
 West China School of
Pharmacy
 http://wcums.scu.edu.cn/ab
out_en.asp

16. Chengdu University of Technology
 2 State Key Laboratories (1
joint program),
 2 Key Laboratories of
Sichuan Province,
 1 Key Laboratory of the
Ministry of Education,
 1 Key Laboratory of
Sichuan Provincial
Universities,
 1 Philosophy and Social
Science Research Base of
Sichuan Province.
With Prof .Leonard Gordon

17.  2 Key Laboratories of Land
and Resources (fostering),
 2 Field Bases for Scientific
Observation and Research
under the Ministry of Land
and Resources, and
 1 Philosophy and Social
Science Popularization Base of
Sichuan Province.
 The university is running four
Sino-foreign cooperative
education programs with two
British universities

18. To Dig Smoothly to the market
PLANNING
1. Charting out the needs .
2. Business canvas model for Chengdu China market
3. The important contacts.
4. Selecting the area /district of operation .
5. Channelizing the sources.
6. Using R & D Grants help from district governments.
7. Marketing.

19. Some important persons
Director of Education Malayasia:
Dr.Mohd Rozi Ismail
Lingtao Kong : Chairman of World
Confuscious foundation
Consolate General Vietnam Mr. Tony Riggio :CEO Silk route
exhibition Chengdu.STAGEWORKS TV

20. Silk Route exhibition centre a glance of an
Australian Company in Chengdu

21.  KEY WORDS: west china medical centre, sichuan
university, bangalore sister city, fortunre 500
companies, jinjiang district, chengdu marketing,