Marketing Management Business Plan_My Sweet Creations
An Overview: Cognisco
1. Expert in helping organisations identify, manage
and mitigate People Risk
2. What we do
•
Experts in helping organisations identify,
manage & mitigate people risks
•
Expose root causes of employee behaviour
in high risk environments
•
Address employee behaviour that may pose
a risk to compliance, fitness to practice,
health & safety or competitive advantage
•
Provide on-going assessment & targeted
interventions
•
People rather than processes
3. Clients
In over 150 countries & 30 languages we work with some of the world’s leading organisations
4. People Risk
30% of your employees are potentially high risk
•
In potentially hazardous environments &
situations where heavy, dangerous tools or
machinery is used
•
Regulated industries where risks can lead to
severe legal or financial penalties
•
Competitive industries (telecoms, banking,
utilities & retail) where customer loyalty is
paramount & defection poses a critical
commercial risk
5. 1. Can achieve OPTIMAL PERFORMANCE
High Understanding / High Confidence
20%
2. Have immediate KNOWLEDGE GAPS
Lack of Understanding
50%
2. Are potentially at RISK
Misunderstand / Misplaced Confidence
30%
6. Understanding our approach
•
A lens on existing training tools, processes &
systems
•
Helping senior executives see which
employees pose the most risk to the
business
•
Occupational psychologists consult with
clients to identify root causes of problems
•
Providing accurate insight into employee
knowledge, understanding & confidence
•
Services delivered through my*KNOW, our
people risk & competency management
solution
•
Existing procedures/processes overlaid with
new tools – everything is in one place
7. Our methodology
•
Understanding employee behaviour by
testing knowledge, competence &
confidence
•
Pinpointing what every employee
understands & doesn’t understand
•
Which employees will apply what is right
•
Which employees will apply what is wrong
•
Managers can spot individuals that pose the
greatest risk instantly
8. How we do it
•
Combine Occupational psychology with a
unique assessment methodology
•
A new approach to helping businesses
understand their people risk
•
Underpinned by my*KNOW
•
Long term solution
•
On-going support & training for employees
9. Who is it for?
•
Executives & key stakeholders – can see at
a macro level where the people risks are
•
Managers – understanding likely behaviours
of your people & providing targeted
interventions
•
Employee – empowered & in control over
their career development
10. Occupational Psychologists
•
It is not processes that make businesses fail,
it is people
•
Helping businesses identify & define root
causes of employee behaviour
•
Consult with client to design bespoke
assessment solutions & interventions
•
Ensuring training fits with business
objectives & the right people are in place
•
Bespoke consultancy services
11. Assessments
•
Measure what employees understand about
their job
•
Don’t just assess memory, a common
assessment flaw
•
Measure understanding, how knowledge is
applied on the job - how people think, act &
behave
•
Results show if an individual will complete a
task successfully
•
Multiple response questions as opposed to
multiple choice questions – removes guess
work
•
Measures employee confidence in their
understanding
13. The scoring technology
Confidence is on a scale from +1 to +100
I
don’t
know
Correct
1 to 100
Incorrect
-1 to -100
-100
0
+100
Standard
(benchmark)
Urgent development needed – below zero with high confidence (High Risk)
Further understanding required – below zero with low confidence (Risk)
Focused training needed – below the benchmark
Manager support needed – low confidence with understanding above benchmark
Above standard – confident understanding above benchmark
14. +100
Understanding & Confidence Categorie
Very Low Risk = Maintain
current level
0
Medium Risk = Targeted training needed
At Risk = Further understanding and confidence increase needed
High Risk = Urgent action
needed
-100
Understanding
Low Risk = Manager support needed
0
25
50
Confidence
= Benchmark
75
100
15. My*KNOW
•
my*KNOW – our unique Competency
Management & People Risk solution
•
Fully integrated with existing processes &
training
•
One place to manage workforce competency
& people risk
•
Makes audit & reporting easy, quick &
definitive, providing significant savings in
terms of time & cost
•
Avoid ‘one-size fits all’ training programmes
•
Managers & senior executives can see who
poses the greatest risk across their entire
business
17. Delivering excellent customer service for John Lewis
Issue
•
John Lewis needed a way to analyse
individual training and development needs of
their delivery drivers as their online business
grew
•
Enabling drivers to achieve high standards
of service and work safely and confidently
Solution
•
‘More than a driver’ programme assessment
for drivers across 21 delivery sites
•
The assessment ensures they deliver
excellent customer service - true ‘brand
ambassadors’
18. Reputation & brand management for BP
Issue
•
Maintaining a consistent brand image and
reputation, whilst driving effective and
efficient sales and marketing in a complex
and competitive workplace
Solution
•
An assessment programme rolled out
globally to more than 1,000 sales &
marketing employees of all levels ensuring
their understanding of the BP brand and how
they were responsible for retaining it
•
Senior decision makers and team leaders
able to ‘see’ entire global operation and
identify areas that may pose a risk or require
specific interventions
19. Demonstrating compliance & mitigating safety risks for Network Rail
Issue
Solution
•
Over the past ten years human performance
was a contributory factor in several major rail
incidences
•
•
Rail companies need formal competency
management systems to maintain and
assess the competence of operators
responsible for safety critical work and
ensure front line workforces are monitored
and assessed
Network Rail invested in my*KNOW to
assess over 6,000 front line workers, to
improve competence and demonstrate their
compliance whilst mitigating passenger
safety risks
20. Eliminating risks of serious case incidents & deaths in Obstetrics in the NHS
Issue
•
Eliminating the risk of serious case incidents
and deaths in Obstetrics - a primary
concern for NHS trusts in the UK
•
We are working with one NHS Trust’s
education & clinical governance teams to
evaluate the performance of midwives &
doctors in simulated acute clinical situations
Solution
•
We developed an assessment to evaluate
midwives and doctors in key areas,
measuring communication skills, decision
making, how they spot risks, their approach
to handing over to colleagues and their
confidence in escalating issues
21. In Summary
•
Understanding ‘likely’ behaviour is crucial in high
risk environments
•
Processes don’t cause business failure,
PEOPLE do
•
Most businesses implement good processes &
training but the majority don’t understand how
this translates into likely behaviours
•
Not understanding your people is one of the
biggest risks your organisation faces today