testing. righting a nice note to the client here about them clicking the link to see some great ideas.

1. connected by their passion for pets
a vertical community of
01/27/15 1
an introduction for
Healthy Living Women

2. Drive awareness of SC Johnson products to an audience of
women who seek out pet and home care content
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 Content Syndication
 Home Cleaning Tips: DogTime.com content center
 Home Cleaning Integrated Content Center Articles
 Media Center Channel Sponsorship: Home Cleaning Channel
 Home Cleaning Focused Newsletter Sponsorship
 Promotions
 Sweepstakes (sponsorship and distribution)
 Blog Champions Program
 Free Offers Program
 Targeted Media
 ROS and RON Media
A Custom Program Created to Meet
SC Johnson Online Marketing Objectives

3. 01/27/15
Source:
Media Metrix, comScore, 12/09
3
SC Johnson Target
 Women 25-54: Index 123
 Median Age: 40
 Women: Index 122
 One child in HH: Index 109
 Pets in HH: Index 108
Personal Interests:
 Cooking for fun: Index 112
 Furniture refinishing: Index 140
Home & Living (past 6 months):
 Primary grocery shopper: Index 111
 Bought bed & bath products online: Index 121
The DogTime Audience: Highly Engaged Pet Enthusiasts
Reach a community that actively seeks and interacts with content and tools
DogTime Media created a vertical community to reach a passionate audience of
women who view their pets as members of their family
Property Average Minutes per
Usage Day
Average Minutes Per
Visitor
About.com Lifestyle 2.8 3.8
BlogHer 2.1 3.8
DogTime Media 5.1 11.0
Glam Living 4.1 5.9
iVillage – Home & Garden 2.8 3.8

4. Approved for Pets Seal
Instilling confidence in 28 million pet enthusiasts
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Expert Tested.Expert Tested.
Pet Approved.Pet Approved.
Sample mock up
• Consumers
can trust that
products bearing
the Approved for
Pets Seal have
been tested by
fellow pet lovers
and respected
experts in the pet
community
• Clients
can connect with
pet enthusiasts
and leverage the
credibility of
DogTime’s
respected pet
experts to build
trust with the pet
community

5. DogTime Approved for Pets Seal: How it works
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Consumer Product
Review Panel
reviews products
Custom Micro Site
for each approved
product
Approved for Pets
• Online promotions
• Public Relations
• Product packaging
• In-store displays
• Advertisements
Custom Banners
drive awareness
of approved products
1 2 3 4

6. Sponsored Content: Home Cleaning Channel on DogTime
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Align SC Johnson with relevant and
helpful home cleaning articles and tips
related to pet care and pets in the home
Content sponsorship on DogTime.com:
Cleaning and Home Channels
Content distributed across the DogTime
Media Community via Media Center custom
content channel
Details
Fixed logo placement on the Home and
Daycare channel main and corresponding
article pages
300x250 companion banner on the Media
Center interstitial
100% SOV on all corresponding article pages
Content Channel Sponsorship &
Roadblock Mock Up
Media Center Sponsorship Mock

7. In-text dynamic linking enables
hyper-targeting of key content
terms on targeted blogs and
publishers across the DogTime
Media Community
 Delivers custom content to target
audiences across the DogTime
Media Community
 Media Forms: Videos, Photos,
Articles, Blogs
 “Share This” viral feature
 Facebook Connect feature
Details:
 Companion 300x250 unit
 Logo placement
 Distribution of SC Johnson video
content within a custom channel
example publisher site
example blog site
300x250 unit
Logo
placement
Custom sponsor
channel
Individually
branded content
items
Share This
feature
Media Center Sponsorship: Home Cleaning Content Distribution
DYNAMIC LINKING KEYWORDS
Home, cleaning, pet hair, dusting, etc

8. The SC Johnson Custom Branded Content Center
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DogTime will create an online destination
that contains both custom created content
and SC Johnson supplied content. Sample
articles:
 How to Get Rid of Pet Odors (Oust)
 Cleaning Tips for the Pet Household (Pledge)
Details
Via the DogTime.com homepage, the ICC
achieves brand engagement by connecting SC
Johnson brands with brand-supplied content
including advertorials, product placement, and
videos
Promoted via links on DogTime.com homepage
and in weekly newsletter
Road-blocked premium media adjacencies:
- Clickable logo and branded header bar
- 728x90, 160x600, 300x250
Bye, Bye Odor
Bye,
Bye
Odor
Because He’s Part of Your Family
Too
Oust® Air Sanitizer is effective at eliminating
odors by killing airborne odor-causing bacteria in
just about any room in your home.
It’s easy to use, works fast and leaves no lingering
fragrance. Unlike some other products, Oust® Air
Sanitizer doesn’t merely hide unpleasant
household smells with fragrance. After you spray
Oust® Air Sanitizer into a room, it attaches to
odor-causing bacteria, killing them and taking
them out of the air.
It’s easy to use, works fast and leaves no lingering
fragrance. Unlike some other products, Oust® Air
Sanitizer doesn’t merely hide unpleasant
household smells with fragrance. After you spray
Oust® Air Sanitizer into a room, it attaches to
odor-causing bacteria, killing them and taking
them out of the air
Bye, Bye Odor
Sample Custom Branded Center

9. Newsletter Sponsorship: Custom Home Cleaning Edition
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Special “Home Cleaning Edition” of
DogTime’s newsletter delivers high-value
editorial content directly into the inboxes of
pet enthusiasts
Over 30,000 monthly subscribers
Custom edition pulls “Home Cleaning” content
from SC Johnson Integrated Content Center
The exclusive sponsorship opportunity will drive
consumers to SC Johnson custom content on
DogTime.com
Details:
100% SOV of newsletter
Exclusive 160x600 ad placement
Text links
Home Cleaning
Edition

10. Custom Promotions: Sweepstakes and Contests
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Connect with your target in an
engaging reward-based
environment and create awareness
for the SC Johnson brand while
generating buzz for new products
 Users can access and enter the
promotion across the community of
women via the Media Center
 Capture email addresses via opt-in
Details
 DogTime will create and manage all
aspects of the contest platform
 Elements include:
 Sweeps landing page
 Photo & story upload form
 Contest administration & fulfillment
 Official rules
 Opt-in sign up available
The Ultimate
Clean Sweep
Sweepstakes
Summer Days
Sweepstakes
Brought to you by Off
Enter
Now
Now that the Enter to win
a backyard BBQ party for
you and your family
Grand Prize: a brand new
grill, food and beverages for
10 of your closest friends and
family members.
Sample Mock Up
Learn more about backyard
BBQs and entertaining

11. DogTime Blog Network: Blog Champions Program
01/27/15
Engage with the most influential
bloggers across the DogTime
Blog Network to post reviews of
your products or promotion
Position the SC Johnson brand in an
influential and intimate environment
Initiate a dialogue about your product
within the social media spectrum
Details:
DogTime will distribute samples of
your products to a select group of the
most powerful bloggers in the DogTime
Media Network to review, write, and
post about the sponsored product(s) or
promotion
11

12. 01/27/15 12
Free Offers: Coupon and Sampling Programs
Weekly newsletter
Home page highlights
Reach consumers in a high
performing placement where they
seek out coupons and sampling
offers delivered via a dedicated Free
Offers page
Popular destination that facilitates direct
response from consumers seeking the latest
offers and promotions
Ideal for promoting coupons, new product
trials, sweepstakes and promotions
Details
Promoted via dedicated weekly newsletters
Uses 300x90 custom made by DogTime

13. Media: Premium and Supporting Media Placements
IAB Units (728x90, 160x600, 300x250), rich media, roadblocks, peel backs, etc…
Most rich media ad units accepted.
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14. Thank You
01/27/15 14
DogTime Media East Coast Sales
Sales Contact: Todd Donohue
Phone: 646-385-2544
Email: todd@dogtimemedia.com