Choosing the right B2B e-commerce platform is essential, whether you want to build a new B2B site or you want to improve your e-commerce website https://docmation.com/perfect-b2b-e-commerce-platform/

1. THE ANATOMY
OF THE PERFECT
B2B ECOMMERCE
PLATFORM

2. Anatomizing The Perfect
B2B E-commerce Platform
Tope-commerceplatformslikeSalesforce,BigCommerce,orMagentoB2B
commercehavecertainthingsincommonwhenitcomestoprovidingthe
perfectsolutionfor their users.
While manyof thesecanbeaddedonthroughintegrations,havingthem
providedonaplatterisabig advantage,especiallyif youarelookingfor a
B2Be-commerceplatformfor anaffordable startup.
Itwillaverttheneedtoemploymultipleexpertsandmakedowithone
proficientandcertifiede-commercearchitectfor thatplatform.Such
featuresarediscussed below.

3. Setting Up The
Storefront
Web designisrealscienceand
requiresknowledgeof whatworks
fromthepointof viewof your
customer.B2Be-commerce
softwareshouldprovidefeaturesfor
thefollowinginthe least:
Responsiveness
Component placement
Graphics and textdesign
Navigation elements
Data-based design
recommendations
Testing capabilities
Itshouldalsoallowtheusertomakequickchangeswithout
needingaburdensomedevelopmentcyclefor quickscaling.
TheSalesforceCommerceCloudplatformhasauser-friendly
PageDesignerfor thispurposethateliminatestheneedto
writecomplexcodetocreateyour page.

4. Sales
ThebestB2B e-commerceplatformshouldhavethe
featuresnecessarytodoubleasasalesengagement
platformsothatyoursalesteamcaninteractwithclients
inreal-time withoutcommittingdangerous mistakes.
B2B customersprefer self-service and intuitive guided
buying over constant assistance from your sales team.
For that, the B2B e-commerce portal must provide the
following facilities:
Custom catalogue creation
Pricing engine that allows contract
pricing, account-based pricing,
transparent pricing rule creation,etc.
Advanced cart access and control
Reordering facilities
Client behaviour-based product
recommendations

5. Customer
Relationship
Customerrelationshipisatthecruxof B2B interactions.
BecauseB2B isfarmoretargetedandpersonalizedthan
B2C,clientsexpectahighdegreeof engagementand
interactionstomakethebuyingprocesseasierand
smoother.Moreover,itshouldprovideinstantaccessto
customerdatasothattheservicecanbetailoredtosuit
theclient.Itshouldprovidethefollowing features:
Omnichannel B2B commerce
facilities
Real-time access to customer data
and profiles
Personalization of interactions
Upsell and cross-sell opportunities
Automation of follow-ups for both
lost and repeat business

6. Marketing
Therightmarketingiskeytotherightreach.
B2BmarketingdiffersfromB2Cinthatit
targetseachclientoraccountandnotjusta
categoryof customers.Bysyncingwiththe
MarketingCloud,Salesforceallowsyoutotailor
theperfectecosystemfor yourclientstoview
andunderstandyourofferingsfor betterbuying
decisions.Moreover,withtheSalesforceB2Be-
commerceplatform,churnratecanbevisibly
reducedandbrandloyaltyaffectedbytaking
advantageof itshybrid CMS.

7. Data
Management
A B2Be-commerceplatformshould
relyheavilyondataatallpoints.
BecauseB2Bcustomersthemselves
dependondatatomakepurchasing
decisions,youneedtodothesameto
stayonestepaheadandgivethem
exactlywhattheyneed.Moreover,a
B2Bclientisnotasingleperson;itisa
corporateentitywithmultiple
employeesandteamsworking
togetheronmakinga decision.
Youmusttakeinto
accounttheVarying
psychesatplayand
createeffectiveaccount
hierarchiestoallowyour
clienttoestablishinternal
boundaries.
Itintegratesdata
fromvarious
sourcesinaneasy,
single-dashview
withCustomer
360.
Itallowsthe
sharingof
dashboards
amongteamsand
peoplewiththe
rightlevelof
access

8. Order
Management
Perhapsthemostpivotalelementthatcanbethe make-or-
breakfactorinB2Be-commercegrowthandcustomer
retentionistheordermanagementfacilitiesthatthe
platformyouusecan provide.
B2Bordersareboundtobecomplexandtheplatform
shouldhavetherightfeaturestocomethroughon them.
Thisisanotherpointwherecustomersegmentationis
extremelycrucialbecausepricingandorderlimitscanvary
basedontheclient profile.

9. Accordingly, the e-commerce
services platform should provide the
following capabilities:
Clientsegmentationandcataloguecontrolbasedonbusiness
category,SKU,price,orother factors
Controloverordervolume,pricing,discounts,inventory,
customization,etc
Quickbulkorderingandreorderingfacilities
Multiplepayout options
Integrationof geographyandbusiness-basedtax,currency,and
otherfinancial rules
Complexinvoicingandshippingfacilitiesbasedontimeand/orplace
Automationofpayments,invoicecreation,cancellations,returns,
exchanges,and refunds

10. When itcomestoB2Be-commerce,
Salesforcehasverylittlecompetition,
especiallywithalltherecentupdatesand
additions.ChoosingtherightB2Be-
commerceisessential,whetheryouwantto
buildanewB2Bsiteoryouwantto improve
youre-commercewebsitethat currently
exists.
Concluding
Note

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