In the context of business and technology, CX stands for Customer Experience. It refers to the sum of all interactions that a customer has with a company or brand, including the pre-sale, sale, and post-sale phases. CX has become a critical aspect of business strategy and is a key driver of customer loyalty, retention, and advocacy. CX encompasses all aspects of the customer journey, including marketing, sales, service, support, and even the product or service itself. It involves understanding the needs and expectations of customers and delivering experiences that meet or exceed those expectations. CX also includes the emotional and psychological aspects of the customer experience, such as how a customer feels when interacting with a company. In the context of SAP CX, the full form of CX remains the same - Customer Experience. SAP CX is a suite of customer experience solutions that enables businesses to deliver personalized and seamless experiences across all touchpoints of the customer journey. It includes products and services for e-commerce, marketing, sales, service, and commerce. Overall, CX has become a critical component of business success and is increasingly being integrated into business strategy, operations, and technology solutions.

1. OVERVIEW
The move to digital commerce, online sales and marketing has been the most significant disruptor to
the Business to Customer (B2C) retail sector in the last 20 years. Accelerated by the Covid pandemic,
It is transforming the nature of Business to Business (B2B) sales across every industry.​
SAP CX SERVICES
DELIVER EXCEPTIONAL UNIFIED DIGITAL CUSTOMER
EXPERIENCE IN YOUR ENTERPRISE​
Create a single view of your customers with SAP CX​

2. In an increasingly more competitive digital world, excellence in customer experience and throughout
the e-commerce process is critical to success. Customers demand personalized service and expect
companies to provide a joined-up experience across all touch-points.​
As an SAP Gold Partner with years of experience delivering and supporting businesses around the
world to implement and leverage success from SAP products, and as a leading systems integrator,
Techwave can enable you to create outstanding customer experiences through SAP CX, the leading
enterprise Digital Commerce & Customer Relationship Solution.​
ENTERPRISE COMMERCE AND CUSTOMER EXPERIENCE​
SAP CX consists of 5 integrated products hosted by SAP in the Cloud that together provide a full
suite of features and components that deliver a 360-degree customer experience.This
enables businesses to connect and sell to customers, drive revenue growth online, deliver
exceptional & personalized customer service, & monitor & improve marketing and sales

3. performance. Techwave supports you in selecting and implementing the products that best fit your
business, ensuring maximum value and rapid delivery.
 SAP COMMERCE CLOUD​
Formerly known as SAP Hybris, CX Commerce Cloud delivers digital platforms and omnichannel
customer access to a personalised, enterprise-grade e-commerce experience with end-to-end
commerce processes, order management and integration to back-office systems.​
 SAP CUSTOMER DATA CLOUD​
Customer Data Cloud enables organizations to capture, store and manage sensitive customer data and
identity information across systems and access channels. It provides GDPR compliance for businesses;
allowing customers to access and control their data.​
​
 SAP MARKETING CLOUD​
Empowers marketers to successfully generate demand, increase lead conversions, and drive sales.​
Perform audience targeting and segmentation and measure the effectiveness of marketing activities
and customer acquisition,retention across multiple marketing channels.​
​
​
​

4.  SAP SALES CLOUD​
With Sales Cloud,organizations gain advanced tools for data collection and sales performance
reporting, supported by AI-driven sales forecasting and customer behaviour analysis, enhancing the
sales process for customers and employees, and driving intelligent sales strategy throughout the
business.​
 SAP SERVICE CLOUD​
Service Cloud enables businesses to integrate the customer service and support experience from front
office contacts to back-office processes, bridging the gaps across contact channels including social
media, chat and telephony.It creats a truly joined up experience and a single view of the customer.​

5. OUR SERVICES​
STRATEGY
& PLANNING​
We can help you to understand where you are and define a clear vision and roadmap, and guide you through
site design, solution architecture, brand and UX/UI. Our unique Digital Value Mapping framework sets out your
current state and helps define goals​
.​
e-Commerce strategy​
Brand & UX/UI Design​
Solution architecture​
GDPR & PCI Compliance​
CX
IMPLEMENTATION​
Through our nearshore and offshore development centers, Techwave can deliver cost-effective end-to-end
implementation projects, provide additional resources alongside your internal teams, and support you to
create innovative solutions.​
​
Headless Omnichannel Commerce​
Rapid development via pre-build industry Accelerators​
Back-office systems integration​
APPLICATION
SUPPORT​

6. As an existing SAP Hybris or SAP CX customer, you can rely on Techwave’s years of SAP customer product
support to maintain your systems and ensure your commerce platform’s reliability and performance.​
Maintenance & Support Services​
Feature Enhancements​
Cloud & DevOps Services​
Security & Performance Management​
UPGRADE & CLOUD MIGRATION​
Whether you are preparing to upgrade your e-Commerce platform to a newer version of SAP
Hybris/Commerce, or are looking to scale to the Cloud, Techwave can guide you and support you through the
upgrade process. ​
​
SAP Hybris/Commerce Version upgrades​
Cloud migrations (CCV2)​
SAP Commerce to CX migrations​
On-premise Infrastructure upgrades​
INSIGHTS

7. HOW WILL DEPLOYING TO SAP
COMMERCE CLOUD
TRANSFORM YOUR DIGITAL
BUSINESS
Running SAP CX/Hybris on-premise typically
involves considerable overhead & cost in the
deployment, maintenance and management of
the underpinning infrastructure and
environments required to create and sustain a
high-availability, secure and reliable commerce
experience. The future of SAP CX is SAP
Commerce Cloud.
Read More
MASTER THE ART OF
DIGITAL COMMERCE:
COMPREHENSIVE DES
GUIDE
Our last thought leadership artic
the challenges around, and some
solutions for, delivering superlati
Experiences in the B2B digital co
sector.When working on B2B e-c
platforms in the enterprise space
easy to get lost in engineering an
to launch a high-performance, hi
platform for large-scale commer
Read More
SAP CUSTOMER EXPERIENCE SOLUTIONS

8. ABOUT TECHWAVE
Techwave is a leading global IT and engineering services and solutions company revolutionizing
digital transformations. We believe in enabling clients to maximize the potential and achieve a greater
market with a wide array of technology services, including, but not limited to, Enterprise Resource
Planning, Application Development, Analytics, Digital, and the Internet of things (IoT).
SERVICES
Let Techwave help you to maximize your SAP CX investment.
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