SlideShare a Scribd company logo
1 of 5
Customer complaints
Number and type
Camila Velázquez
Demi Salmeron
Miguel Reyes
Miguel Alvarado
Current situation at Baños Ortiz
Sales
rocketed
HB
Boom necessity
of our products
Increase
customer
complaints
★ Ignoring Complaints:
○ Customer loss.
○ Damaged reputation.
★ Attending complaints:
○ Shows our priority is the
customer satisfaction.
○ Maintains our positive
tendency.
Customer complaints
Two years ago: started from 20%
Last year: rocketed from 35% to 90%
Main types of complaint
● Unfriendly treatment by staff
● Staff not familiar with products
Contingency plan
Hands on training courses to serve customers.
Better staff selection process.
Double checking the sold product and customer info.
Scout for new delivery routes.
Study new production materials.

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(Class 19) Study case: Baños Ortiz

  • 1. Customer complaints Number and type Camila Velázquez Demi Salmeron Miguel Reyes Miguel Alvarado
  • 2. Current situation at Baños Ortiz Sales rocketed HB Boom necessity of our products Increase customer complaints ★ Ignoring Complaints: ○ Customer loss. ○ Damaged reputation. ★ Attending complaints: ○ Shows our priority is the customer satisfaction. ○ Maintains our positive tendency.
  • 3. Customer complaints Two years ago: started from 20% Last year: rocketed from 35% to 90%
  • 4. Main types of complaint ● Unfriendly treatment by staff ● Staff not familiar with products
  • 5. Contingency plan Hands on training courses to serve customers. Better staff selection process. Double checking the sold product and customer info. Scout for new delivery routes. Study new production materials.