Marketing Plan For The Digital Camera Industry

Marketing Plan For The Digital Camera Industry
James Cook University SMART CAMERA COMPANY BUSINESS PLAN SUBMITTED BY: RONI TOM PHILIP (13052725) AMARJIT
SINGH (12849535) QI LU (12896294) EXECUTIVE SUMMARY The digital camera industry is growing at very fast pace. Therefore, there is a
very good potential for the companies in this industry. Mike, a young engineering graduate is planning to start a digital camera company after
obtaining experience from the other company. He plans to form a proprietorship form of business organization as this is the best business structure
according to his needs. There are various giant competitors in the digital camera market. However, he has already conducted market research and
based on that, he has identified target customer group. The company will be able to attract customers on the basis of its competitive advantage. The
company has decided not to fix price of its products very high. The manufacturing facility of the company will be built in the suburb of the city. This
will help the company to reduce its facility cost and consequently cost of production of goods. The labour will be easily available in this area.
However, there will be some staffing problems which the company plans to solve through proper management of people. The company will use
promotional methods to promote its products and services. This will help the company achieve its target sales. The company will be able to grow
annually with the help of quality products and promotion activities. The company
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Advancement Of The Camera Essay
Advancements of the Camera Advancements of the Camera Introduction to the Humanities– HUMN303 Course Project 6/12/2011 Introduction to the
Humanities– HUMN303 Course Project 6/12/2011 Sony The Camera, an invention that has evolved through many generations of technology is the
camera; which not only has been used to capture pretty pictures and portraits, but it has become something that benefits many people including the
business world. Sony The Camera, an invention that has evolved through many generations of technology is the camera; which not only has been used
to capture pretty pictures and portraits, but it has become something that benefits many people including the business world. Advancements of the
Camera...show more content...
With the invention the gelatin dry plate silver bromide process by Richard Leach Maddox, negatives did not have to be developed immediately
(Greenspun, 2007). This was an important discovery since up until then the capture image had to be processed instantly. George Eastman invented
the Kodak camera. For $22.00, an amateur could purchase a camera with enough film for 100 shots (Bellis). After use, it was sent back to the
company, which then processed the film. The ad slogan read, "You press the button, we do the rest." A year later, the delicate paper film was changed
to a plastic base, so that photographers could do their own processing (Bellis). Eastman's first simple camera in 1888 was a wooden, light–tight box a
simple lens and shutter that was factory–filled with film. The photographer pushed a button to produce a negative (Digital Shutter Mania , 2009).
Once the film was used up, the photographer mailed with the filmed still in it to the Kodak factory where the film was removed from the camera,
processed, and printed. The camera was then reloaded with the film and returned. This development led to another key invention, the motion picture
camera by Thomas Edison in 1891 (Bellis). Over almost 170 years, the camera has been continually developed from the big, wooden, and hard–to–use
style to the most modern digital camera which everybody can

Advantages Of A Digital Camera
1. Do you need a digital camera if you have a camera built into your mobile phone?
Yes we need a digital camera even if you have a mobile phone with built in camera. Digital camera photos are always of higher quality compared to
those from mobile phones. Firstly, the optical zoom for digital camera is better than digital zoom from smart phones. Digital zooms from mobile phone
cameras are not even zoom at all, but just enlargement. By comparing the same picture captured from a digital camera with one from a mobile phone
camera, when you zoom in on one segment of the picture, the picture captured from mobile phone appears pixelated while the one from a digital
camera appears clear. This is because of the optical zoom obtained from a digital camera...show more content...
Interchangeable lenses camera like the DSLR allow photos to be taken differently with different lenses to obtain optimal picture quality. A mobile
phone camera however does not have the flexibility to change lens for different effects desired. The shutter speed of a digital camera is always faster
than that of a mobile phone camera. Digital cameras allow photos to be taken instantly while mobile phone camera has a few milliseconds delay. Even
though certain phones have burst mode capture for capturing pictures of a moving object, a digital camera allows the photos taken to be of high
quality and resolution. A digital camera allows customization of shooting modes and adjustment. DSLR offers various shooting styles like while
balance adjustments, autofocus and light metering. So as a conclusion, Digital camera is always better than a mobile phone camera when it comes to
quality. The plus point for mobile phone camera is that it is convenient and easy to be moved around.
2. How can you tell if you are addicted to technology?
Addicted to technology is a common thing nowadays. Today, it is impossible to live without the aid of some form of technology. Examples of
technology form now

Digital Camera Essays
Digital Camera
Digital camera is a very important tool nowadays. People would always want to save their memories in the shape of pictures that will last forever.
People were amazed when the first ever camera introduced back in hundreds of years ago. At that time camera consisted of large and impractical
components and it was very hard to use. In fact, it even took quite some time to develop the pictures on the paper. But now there are some products of
digital camera that are very easy to use and with its pocket–sized feature, one can carry it everywhere. There are several advantages of using digital
camera: very easy to use, easy to carry on, instant feedback; which means one can immediately review the captured pictures and erase any...show more
content...
Many products are offered in the "products" area and it also has the special accessories section to helps many customers that are not satisfied with their
current original digital camera. Customers who got confused for their choice of Canon product should rest assured as there is a special feature in the
website that can help one to choose the right camera. This special feature has three different categories inside: Canon advantages, product comparison,
and quick overview. Boasting its superiority to other manufacturer, indeed Canon has the state–of–the–art technologies. Here it discuss how each major
components of the camera functions, for example: the lens, image quality enhancer, viewfinder, and the camera object focus. Where–to–buy section
provides helps customers to find the closest Canon retailer in the area. And customers can look for different sites for each different Canon cameras.
For example if one want to look for
Canon S50, it is just a click away since the helpful link will deliver customer to there right away.
In the megapixel.net website, it is arranged based on user–friendly mode, which means the website is made so that users can better understand how to
use the camera with the help of visual aid. It also provides step by step explanation on how to use the camera. It has many different options based on
different categories: ergonomics, characteristics, image quality, interface and software, camera views, test photos

Film Vs. Digital Photography Essay
Between the use of film or digital photography, film is the more effective method when looking for originality and creativity. With the adoption of
digital photography, the younger generations, as well as the older and more current photographers are becoming lazy. These groups must recognize that
the art of the photograph is being jeopardized by the digital camera and the camera phone. For the current photographers as well as amateur
photographers, this essay will serve as testimony to film as well as other chemical methods, and how they shouldn't be ignored, but preferred. The
digital era has had a massive impact on the art world and all of its mediums, but for photography this impact has resulted in the removal of the human
from the photograph making process. This intimate process is what makes it an art form. All of films imperfections and unique qualities, as well as
its monetary value and scarcity are just a few factors that have made it so precious. To replace this entire process with a microchip is offensive and
undermines the importance of the process that is needed to make a photograph. Anyone can take a picture but you must make a photograph, and this
skill is being simplified to a digital camera. The impact of the digital era on photography has hindered the process of making a photograph; painting the
art form obsolete in today's society. Photography serves many purposes and since its invention people have used it for many different reasons, but
mostly for

I. Executive Summary
The purpose of this report is to develop an understanding of how the digital camera industry operates in today's society as well as several factors,
which influence consumer behaviour in the buying process. This report uses Canon Inc as an illustration along with the discussion of each topic.
Firstly, this report will discuss the background and size of the digital camera industry. The digital camera industry is getting bigger with the
technological advancements in society today. Marketers thus need to be aware of the needs of consumers in order to cater to specific target groups as
also gain a competitive advantage. The company's competitors and external environment are discussed for a deeper understanding of the...show more
content...
In order to operate the firm efficiently with appropriate strategies, Canon must understand the rules and regulations of each country where their retail
shops operate. As rules and regulations are different in each country, this understanding will help Canon to adapt their strategies in different markets.
2.2.2 Economic
Economic issues concern inflation, unemployment rate and economic growth. There are two major economic concerns; changes in income and
changes in consumer spending patterns. Since economic forces can be used to forecast future sales and determine the strategies which may be used
during specific economic situations. According to the Australian Bureau of Statistics (ABS), GDP rose 0.9% seasonally adjusted (March 2007–June
2007) and final consumption expenditure rose 0.5 % seasonally adjusted (March 2007–June 2007). This may be because the country's economy is
stable. During this time, the company is expected to produce more in order to meet consumer demand. For Canon, the increase in GDP seems to affect
their products in the market. However, only GDP may not be sufficient to forecast the market, and thus, marketers also need to look at other factors as
well such as CPI, the country's population and changes in customer value.
2.2.3 Social
According to Suchard and Polonski (1991), the socially conscious customers feel strongly that whatever they do, they will consider the social

Advantages And Disadvantages Of Digital Camera
Meta Tag
For a novice, settling for a good budget–oriented camera is not easy, however, here we will help you find a suitable digital camera and review some of
the best cameras in the market, for beginners.
Cameras for Beginners
For a novice, choosing a good camera to begin with his or her photography career, and that too within the budget decided is a very difficult
pass–through. Depending upon the marketer's recommendations and higher specifications should not be the case with Cameras, unlike other electronics.
DSLR is the primary type of camera every photographer uses, and recommended to a novice for getting hands on the technical know–how of camera.
The range is very wide, and therefore one should know the basics to narrow the list.
How...show more content...
The camera boats zero shutter delay/lag, allowing for faster continuous pictures.
The high ISO range allows for a better image without compromising on highlights.
AI Servo Autofocus allows the camera to focus very quickly even in low lighting conditions.
Additional on–demand accessories can be attached.
Focus metering modes allow for changing the camera focus as per scene, metering type and much more.
The low aperture helps to create an in–depth field effect.
Upon a click of button, the camera sensor gets automatically cleaned.
Cons:
Fixed aperture does not allow for varied levels and scenarios of photography.
Battery life is not good as competitor's products.
RAW capture isn't that good.
Software can be confusing for beginners.
The inbuilt mic is not good, will disappoint video consumers.
The screen quality is very poor and sports very low resolution.
Exposure sometimes misses out in a few

Kodak And The First Digital Camera
Kodak is one of America's most legendary companies and long–time manufacturer and leader of American photography. In eighteen eighty–eight,
George Eastman put the first simple camera into the hands of a world of consumers. Eastman developed a profitable slogan, "you press the button, we
do the rest." During this era, Kodak possessed about ninety percent of the United States' photographic film market. They led way with an abundance of
new products and processes to make photography simpler, more useful and more enjoyable. In nineteen seventy–five, Kodak's engineer, Steve Sassoon
invented the first digital camera. (Castelluccio, 2013) Despite their abundance of products over the years, Kodak executives were blind to the business
opportunity...show more content...
Kodak saw its market share decline, as digital imaging became dominant and the threat from the new technology proved fatal.
Furthermore, organizations have to adapt to the desires of the market, even if that means competing with themselves. Technology has the prospective to
be disruptive of markets and companies while at the same time that it is benefiting consumers. Executives, managers and leaders should strive for
entrepreneurial greatness and innovation, not to just determine preference among existing options. Marketing is not the art of selling products, as
Kodak thought; smart marketing is about providing a company's customer base value satisfaction. This would allow the company to remain relevant to
their customer's needs. In an age in which the consumer is in charge, the marketing strategy shall not be from the perspective of products and services
alone.
In two thousand thirteen, Kodak's marketing strategy proved this was not enough to make consumers want to engage. Kodak was forced to file a
bankruptcy. Kodak did not fail because they missed the innovative digital age. They failed because their corporate assumed its strength was in its brand
and marketing and undervalued the threat of the emerging digital imprint that was on its way. The inquiry entails whether Kodak's corporate consisted
of leaders or managers during that time frame.
As an illustration, Leadership is an influence

Nikon Camera Marketing
| Marketing Coursework| Report on Digital Camera for Nikon Corporation| | Tung Nguyen| 2/7/2012| Part 1 of the report is the research which is
aiming to identify the current product, new trends in the digital camera market. After examining the market, in part 2, a marketing plan is introduced
for Nikon Corporation, including new product's position, segmentation criteria, targeting strategy, distribution and promotion.| List of contains Part 1 –
Market ResearchPage Introduction3 1. Current types of cameras in digital camera market3 2. Aimed customers4 3. Cameras design7 4. New trend in
digital camera market8 Part 2 – Marketing Plan 1. Cameras' position9...show more content...
* Consumer DSLR: aimed at bridge users with a little budget. * Professional DSLR: aimed at professional users who work as photographers. Their
incomes come from photography and they have adequate finance to afford expensive cameras, as equipment for their jobs. | Age| Income| Social status|
Lifestyle| Family status| Spending patterns| Consumer DSLR| 16–30| Middle group income| B, C1, C2| Creativity| BachelorNewly marriedFull nest II,
IIIEmpty nest I, II| Upper lowMiddle| Professional DSLR| 20–55| Higher group income| A, B, C1| CreativityWork as photographers| BachelorNewly
marriedFull nest II, IIIEmpty nest I, II| High| Table 2.3: DSLR's customers * Outdoor cameras: People who are adventure seekers or travel a lot of
require a durable camera. Because of their activities, they are likely to drop their cameras on the ground or into the water. Some of them may go to
harsh climate places so they need the cameras can withstand the rain, snow and sand for instant. Sport players are also potential customers for these
cameras. Age| Income| Social status| Lifestyle| Family status| Spending patterns| 16–30| Middle group income| B, C1, C2|
CreativityEnergeticTravellingSporty| BachelorNewly

The Pros And Cons Of Nikon Cameras
BEST SELLING NIKON CAMERAS OF 2017
Generally, two things come to mind when it comes to purchasing a camera: how much you have to spend and how you are going to use it to get the
best value for that price. Nikon is a dominant player in the DSLR market and continues to put out excellent cameras every year, capturing the heart of
pros and amateurs alike. Nikon is quite impressive with the broad range of cameras every year from the D4s to the D3300. We have a list of the current
best selling Nikon cameras of 2017, in no particular order:
Nikon D500
в—ЏPros
в—‹10 frames per second capture with tracking focus.
в—‹An awesome battery life that refuses to die.
в—‹Thumb joystick at the back for changing AF points which is dedicated.
в—‹Dust and weather–resistant...show more content...
в—‹Integration of Wi–Fi connectivity allowing you to share images effortlessly.
в—ЏCons
в—‹4k video is cropped.
в—‹Omits built–in flash.
в—‹Quite big and tough to get into some messenger bags.
Verdict
The Nikon D500 is worth having a look at, with its thumb joystick which enables faster selection of autofocus points; this makes the overall flow of
work easier and smoother. There is also a comfortable flipping touchscreen surface. This camera puts Nikon's finest autofocus system in a strong
compact SLR body that certainly pleases pros and cameras enthusiasts alike.
Nikon D750
в—ЏPros
в—‹Fx sensor

в—‹Lighter body, mostly in comparison with the Nikon D500 which brings better portability.
в—‹6.5 frames per second burst shooting.
в—‹Fast 51 frames per second autofocus system.
в—‹Availability of integrated Wi–Fi for sharing of images.
в—‹24 MP fall–frame image sensor.
в—‹60 frames per second 1080p video capture.
в—ЏCons
в—‹The time lapse is limited to 8 hours.
в—‹If you want a GPS module add–on, then it gets quite pricey.
в—‹There is no PC sync socket.
в—‹No weather resistance which means you can't use it when it rains or gets too cold except with the use of a rain gear.

Essay about Darkroom vs. Digital Photography
Darkroom vs. Digital Photography
A hot topic among photographers is the ongoing debate of darkroom and digital photography. There are never ending lists of pros and cons for each
method of photography, each fuelling the long lasting arguments. For a more thorough understanding of the two alternatives, a basic overview of how
film cameras operate in comparison to digital cameras is given. Secondly, the pros and cons of darkroom photography are listed and examined. Thirdly
the pros and cons of digital photography are also listed and depicted in an unbiased fashion. It's time to knock these two favoured mediums off their
high pedestals and analyze them on even grounds. Film cameras have been in the process of developing since 1664–1666...show more content...
Digital photography was the reason for the graphics editing software such as Adobe Photoshop were developed, and has changed the way people take
pictures. The digital camera has been in development since George Smith and Willard Boyle invented the charged–coupled device (CCD) which is an
image sensor. The original intended function of the CCD was to be the new semi–conductor memory for computers. By 1975 image quality improved
greatly and was able to be broadcasted over television. Since then cameras have improved eminently through the years, progressively advancing and
functioning more dynamically. A digital image is a long string of 1s and 0s that represent all the pixels in an image. Just as with film cameras, the
image that is recorded is visible light or flash. When the light bounces off the subject and is captured in the camera, it breaks into light patterns and is
converted into a series of pixel values. The light is then converted into electric charges which are then used by the CCD or CMOS (Complementary
Metal Oxide Semiconductor) to record images.
There are differences between CCD and CMOS. CCD transports charges across the chip and analyzes it using Analogue–to–Digital Converter (ADC)
to convert the pixel's value into digital value and converting that into binary code. CMOS uses multiple transistors at each pixel to amplify and move
the charge using slightly more traditional wires. The CCD creates less noise in the image than the CMOS.

Consumer Behaviour of Purchasing Digital Camera
Consumer Behaviour of Purchasing Digital Camera
1.0 Introduction
In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make
profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al.,
2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer
groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).
The purpose if this paper is to define the market segmentation for digital camera. Especially focus on Nikon digital camera which is the chosen product
in...show more content...
According to the consumer feedback survey conducted by Nikon in 2011, the consumers considered Nikon digital camera as user–friendly, affordable
price, well performance and good quality. The significant signal to explain this stage can be affordable price and good quality of the product.
2.1.2. Product benefits
After the product attributes it goes to the second stage which is product benefits. There are two consequences can discussed under the field of product
benefits, namely as functional consequences and psychosocial consequences.
The functional consequences is the tangible consequences of the product, it focus more on "what function is perform?'Also, it can be considered as an
external influence to the consumer. In this case the consequences may be user–friendly and excellence photographic performance.
The psychosocial consequence is a combination of psychological and social consequences. It emphasized more on 'How I feel?' and 'How people feel
about me?'which is more likely to be the internal influences to the consumers. Attraction and communication are significantly elements in this part. For
example, Nikon consumer may feel they catch people attention when they are using Nikon digital camera which is the psychological consequence.
Also the consumer may feel happy when they are using Nikon digital camera with others and create positiveexperience about the product, this may
considered as social consequence.
2.1.3 Personal values
The last

The Best Waterproof Digital Camera Essay
If you love to take underwater photos and capture those special moments, a digital camera is truly essential. With it 's enhanced features; take
professional looking photos with a touch of class. From swimming to pool parties, waterproof digital cameras produce crisp, clear, and sharp imagery.
Many digital cameras are equipped with high storage and instant transfer capacities. With so many great brands on the market, it can be hard to select
the proper camera. The ideal camera is one that will meet all your needs and aquatic endeavors. The following reviews offer product insight and
consumer perceptions, which will allow you to make a viable choice. If you are looking for the best waterproof digital camera this year, please read
ahead. http://www.amazon.com/Canon–PowerShot–D10–Waterproof–Stabilized/dp/B001SER460
/ref=sr_1_3?ie=UTF8&s=electronics&qid=1268161322&sr=8–3 Canon has created a nice little camera here. The Power Shot D10 is designed with
several waterproof features. Available at an affordable price, the camera is great for taking family and vacation pictures. From the pool to your
favorite water park, snap high quality photos with every click. The digital camera also includes a SMART auto mode. This detects the proper scenery
for each photo. The Digic 4 processor prevents image blurriness and optimizes image stabilization. I am extremely impressed with this product 's
capabilities. With user–friendly components, the camera is lightweight and very portable. The

Choosing A Kid Digital Camera
How To Choose A Kid Digital Camera
If you have a nice digital camera, you probably spent a lot of money to get a really good one that takes good pictures, is rather durable, and also has
all the features that you want in a camera. Because you spent so much time and money on what you wanted, it might be hard to hand over your camera
when you kid wants to use one to take some pictures either at home or when going away. Instead of doing that, you may want to find a good kid digital
camera so that they can have their own and it will not hurt too much if something happens to it.
What should you look for in a kid digital camera? You should find something that is durable and possibly waterproof. That means spending a few
extra dollars on the camera, but that could save you a lot of money in the...show more content...
Some do not hold only a few pictures and do not have the ability to hang on to photos after you have turned it off. Those are not the ones that you
want to get. Get something that can take a memory card and that will store pictures until they are deleted. Not all children can get their pictures onto a
computer before the batteries die and may need to turn it off to get it home. Some are really cheap, but you do get what you pay for. Pay attention to
specifics when choosing so you do not make this mistake.
Set rules to for children when using the new kid digital camera that you choose. Make sure you know where they are storing their pictures and that
you have access to them. You may want to check them out once in a while. Also, have rules about sharing pictures if you have more than one child
that will be using the camera, and rules about not deleting or otherwise messing with someone else's pictures. Have a central location for keeping the
camera so they all have access to it, and make sure they are all getting equal time. Otherwise, there is going to be a lot of fighting and you may have
to go out and buy

Times Are Changing – How We View Our World Compact action cameras have changed our world. They allow the process of documenting, through
picture or video, to become mainstream. In a world of constant connectivity through social media, technology, and the internet we are more connected
now than ever. With the advancements of technology in media capturing devices, we are now able to document more than ever. Compact adventure
/action cameras have changed the way in which we, as humans, interact with the outdoor world by bringing a social component into play. In this paper
we will discuss the uses, the current market, related technology, and explore what the future will look like. Why are we constantly sharing? To answer
that question, we need to look at the underlying grasp of constant connectivity. Today's society has the most connection than any before. Our
technology and the internet have shaped our culture in such a way that it is almost a requirement. In this day and age, finding someone who is not
connected in any way is few and far between. Social media is a major player in the connectivity of our world. With the more than 1.8 billion daily
active users on Facebook, 300 million active daily users (with 500 million monthly) on Instagram, and twitter with 313 million active monthly users,
this allows for insurmountable points of connectivity between users, and for the sake of this paper, countless amounts of media (images/videos) being
shared (Twitter) (Instagram)

Digital Photography Research Paper
How to Get Started With Digital Photography
By Autumn Lockwood
Aug 1, 2011
Digital photography, though pretty much the industry standard at this point, is still a young technology. Many of the greatest advances in digital
happened within the last ten years, and if you're a later adopter it's nothing to be ashamed of – there are millions of people out there that have never
touched a digital camera.
And the best part? Learning to take digital pictures is a lot easier than you may think!
The Main Tool– A Digital Camera
When digital cameras first came out they were far outside most people's price range, but now they are affordable for almost everyone. Now you can
get a good point and shoot camera for less than $200 or for more features you can...show more content...
Some of these tools are better than others but if you have a Mac you can use iPhoto. And in terms of uploading, as long as your computer can see your
camera or the card reader, you can upload the files however you choose.
As for editing software, there is a wide variety of options out there for every price range imaginable. Paint.net is a great free image editing software
that offers features like layer editing and other advanced features that other higher end software offers. Another good free photo editor is The Gimp or
you can go the professional route and buy Adobe Photoshop. But remember with Photoshop you're buying a professional tool with a lot of features
you are probably not going to need right away.
The Final Product
Finally, once you've uploaded and edited your images, you'll probably want to share them with your friends and family. There are many different ways
to share photos, but the most popular are using sites like Facebook or Flickr. Sharing your photos online allows your friends and family to see how
you're doing without you taking the time and effort to print out and mail them

Explain How A Camera Are Used In Media
Introduction
In this report it will focus on how a camera takes pictures and will show how digital photographs are used in media and discuss how they are used in
different sectors and why they are used in the different sectors.
Capturing image
A camera is operated and images are captured with a few features in a DSLR the capturing features include the aperture which controls the amount of
light that the camera uses it is measured in f/10 which is 10mm and f/20 being 5mm. A camera also uses a view finder which is at the back of the
camera and when you look through it, it will show what you will take the picture of. Another feature of a camera is an image sensor which converts
optical image into an electrical image. In addition another...show more content...
Finally there is a SD card which requires no internet however storage fills very quickly also there is no backing without an SD card. A benefit to
using an SD card is that you can change them quickly and can take multiple SD cards to a place or shoot.
Support
There are only a few types of different support, hand held where you hold the camera used mainly for shots where you don't need to hold it very
still and don't want to have too much detail in it. Another way that cameras can be takes is with a tripod which will be used when shooting wildlife
photos as it will be more still and focused. In addition you can also use a monopod for capturing other types of shots where it can be used on the
move if they need to change angle quickly also different shots need different angles and will need to be more still than others.
Camera types
There are many different types of cameras main ones being automatic or manual. A manual camera is when you have to adjust settings yourself like
adjust focus lighting weather flash is on or not. Automatic is when the camera will change its focus and will adjust itself to the lighting and will put
flash on if needed. Advantages to using these cameras will be an automatic can take pictures quicker for example wildlife photos as the camera will
adjust itself however, a manual camera takes longer but will be better as you can adjust it to how you will want the

In a world where everything is digital and photographs are normally taken with the digital cameras, but there are number of photographers who are still
shooting with film or there are some who are newly interested in film formats.
Below are some pros and cons that I have discussed to evaluate the difference between Film and Digital photography, respectively.
ADVANTAGES OF DIGITAL PHOTOGRAPHY
1. You'll never have to pay for film or processing again
2. You don't have to wait to see the captured shot, you can view the shot immediately after taking the photograph.
3. You can easily choose the images you want to print and the images can be easily be deleted that you don't like.
4. You can record video with the digital cameras.
5. You can easily store the images.
6. You can continuously shoot with digitalcamera as you don't have to worry about the film.
7. You can delete the shot immediately after capturing the photo that...show more content...
With an ability to shoot thousands of photos without the expensive need for film,and you can press the preview button anytime to make sure the
desired shot was taken, and there is no need to spend hours in processing film, scanning, or printing in a darkroom. And you can that If you are not
patient and want instant satisfaction, film photography is not for you. But if you love the anticipation of developing a roll of film to see the results,
watching a photograph develop on paper in front of your eyes, and the satisfaction of knowing what you created without the simplistic and robotic
motions of a computer, then film photography is perfect for you. It is not like that you are a better photographer if you shoot with digital camera or film,
in the end the only thing matters is the ability of the person behind the camera to capture the image. So we can say that the it only depends on the
person whether he wants to use digital camera or film

Why Was The Camera Important In History
The camera plays a vital role in the documentation of history by providing a record of actual events happening in that moment of time. Photos are
validation to the memories.
The tangible impact of photography on the society after the introduction of the 35 mm film in the 1920 was numerous numbers of people got employed
in the photography industry. The innovation meant numbers of people were needed to sell and service cameras and films. It creates new employment
opportunities as photo reporters and editors (Alysha Taliana, 2013)
The camera plays an important role in the documentation of the history; they will act as a memory validation. The invention of the camera and
photography creates new employment opportunities as photo editors and reporters.

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