B2G (business to government)

1. B2G
(BUSINESS TO GOVERNMENT)
Presentation by :-
Dasari Sai Kishore, Divyansh Verma, Kanika Mathur, Konpal Bansal and Rajat Kumar

2. ○ Derivative of B2B marketing
○ Referred to as "public sector marketing" which consists marketing products and services to
various government levels
○ Integrated marketing communications techniques such as strategic public relations,
branding, marketing communications, advertising, and web-based communications.
○ Governments typically work with pre negotiated contracts
○ Government bids are solicitations in the form of reverse auctions originate from businesses
that have something a government needs.
What is B2G

3. What is e-commerce ?
○ E - Commerce is that it is an online commercial or sales
transaction that takes place between the supplier and the
customer.
○ Its of various types like B2C, B2G, C2B, B2B, etc.

4. ○ Electronic exchange of any information between businesses and the government
○ Businesses provide a "Statement of Capabilities“
○ Frequently accompanied by a "Proposal of Service", supplied when submitting contract
bids.
B2G Model in Practice Online

5. Business to Government e-commerce
model:
O B2G networks or models provide a way for businesses to bid on government projects or
products that governments might purchase or need for their organizations.
O Bids are proposed by government agencies.
Business
Organization
Website Government

6. Examples of B2G services are:
○ government procurement
○ electronic procurement marketplaces
○ electronic auctions
○ e-learning
○ electronic incorporation forms
○ updating corporate information
○ sending filled-out electronic forms (eg tax forms, social insurance forms)
○ sending electronic payments
○ sending / receiving answers electronically
○ on-line meetings
○ project management cooperation
○ data centers, SaaS, PaaS or IaaS for e-government use

7. Examples of B2G
○ Information Technology
Government agencies handle terabytes of
data every day and require sophisticated data
access and retrieval systems.
Small businesses offer consulting and software
development services to government
agencies.

8. ○ Service to different levels of government:
Businesses provide a single place to locate
applications and tax forms for one or more
levels of government.
Examples of B2G

9. Examples of B2G
○ E-procurement Services
Businesses learn about the purchasing needs
of agencies and agencies request proposal
responses.

10. Examples of B2G
○ Virtual Workspace
B2G supports the idea of a virtual workplace in
which a business and an agency coordinate
the work on a contracted project by sharing a
common site to coordinate online meetings,
review plans, and manage progress.

11. Attributes of B2G
○ Solid transaction because they can't exactly go bankrupt.
○ Very competitive
○ Easy to start quoting
○ Guaranteed that businesses will get paid in the end.
○ Low margin sales, intensive documentation and labels.
○ The buying cycle can be quite long.

12. B2G marketing
○ Businesses that sell their goods and services to government agencies.
○ Companies respond to requirements published by a certain government entity through a structured
bidding process.
○ As part of a bid a company may publish its "Statement of Capabilities," which describes the
company’s products and services pertinent to the government project.
○ A company may also include a “Proposal of Service” which refers to specific information in the
request for proposal (RFP).

13. Difference between B2G, B2C and B2B
maketing
B2C marketers market to
the person as consumer.
Business organization
directly deal with the
individual customer. The
purchasing process is very
simple and shorter.
B2B organizations sell their
products to other
businesses. The process
involves deal between
two businesses and the
process is complex and
long, contracts can last up
to many years.
B2G the process of buying
and selling is between
government agency and
private business. This kind of
process takes many legal
documents and it is very
complex process, based on
the contracts with terms
and conditions.

14. THANK YOU