application marketing idea for internship under proff Sameer Mathur

1. DEAR ONES : Talk your heart out

2. 1. Executive summary

3. Missing someone ?
Are you missing someone ?
Are they too busy to talk to you ?
Are you in need of a companion ?
Dear ones is here to solve these problems for you!

4. What ?
This applications uses the modern machine learning algorithms to understand a “subjects”
behavioral patterns, use of vocabulary and mood patterns via the subject’s social media
conversations, tweets, email’s etc. to do a real time imitation of the person.
The company believes tapping the new technology and use the innovation to comfort its
customers.

5. Goals
Break into the market of virtual reality.
Become executable on all mobile platforms with a
wide outreach.
Become the biggest market players in terms of
artificial intelligent apps.
To be the first company to make artificial intelligence
easily accessible.

6. Situation Analysis

7. Company overview
Our group of companies does not only include efficient coders or mobile app developers. A team
of dedicated Data scientist making new innovations and patents every day with only one aim.
“ To tap into the possibilities of artificial intelligence and make it accessible to the common
man”

8. Market analysis
Being a completely different
application based on most
high tech algorithms the
current competitions in the
market is unknown.

10. Target Market
Consumer : The target pool of customers does not have any specific age or occupation
restricitons.
Collaborations: Health experts, psychologists, Psychiatrists and doctors who can analyze the use
of this application and also recommend it to people in need.

11. Value Proposition
Customer value : The applications deals with customers of different age groups and sectors of
the society.
Collaborator: Doctors, Psychologist, Psychiatrist etc can use this application to enhance the
treatment procedures.

12. Tactics

13. Product
Product attributes : The applications requires a huge amount of confidential data. Also, the
product requires regular updates based on better algorithms to prevent it from becoming
monotonous.
Benefits : The applications does not have a target set of customers or limitations, it may be used
by anyone and anywhere at any time of the day or night. Can also be used in medical
treatments.
Costs: The app will only have a free trial version for a week. The application is an end product of
vast research from different data scientist and application developers.

14. Threat
The application requires a lot of confidential data which needs to be stored privately and proper
security. Any lack of security may cost the company to suffer.

15. BrandName : Dear Ones : Talk it out
Logo :
Symbol :
Slogan : Let’s talk it out

16. Price
Free trial version of the application will be available for a week.
The cost will be on monthly basis :- 10 USD / MONTH

17. Distribution
The application will be made available on all platforms.
Publicity shall be done through various tech events and talk shows.
Goal is to reach the list of most innovative applications of all times.
The application will have an email invite system.
Tap in to professionals like doctors, phycologists and pshyciatrists.

18. process

19. Schedule
6 months research period. Followed by 6 months planning.
1 year of development phase.
Updates in every 3 months.

20. Disclaimer
Created by Dipit Sharma, Mit Manipal, during a marketing internship under the guidance of
Proff. Sameer Mathur, IIM Lucknow.