1. Digital Marketing 101
By Varju Luceno

2. Short Attention Spans
Consumers Snack and Move On
Create Clear and Short Messages

3. Customization Is Key
Tailor to specific needs
Consumers make their own product

4. Engage Your Audience
Get your customers/prospects
involved

5. Surprise Your Customer
• Give your customers/prospects
something new to talk about.

6. Humor
Entertain your customers and
prospects

7. Let Customer Become
Your Marketer
Follow up. Nurture your
relationships.

8. Use Different Media To
Tell Your Story
Measure results

9. Mobility & Accessibility
Make your message part of their
digital life

10. Avoid
Forcing your brand

11. Avoid
 Lengthy messages

12. Avoid
 Repeating your mistakes

13. Diminishing Loyalty
Don’t expect people to care about
you or your brand
Owned media/attention: Website, blogs.
Paid media/attention: TV, radio, (digital) ads.
Earned media/attention: Twitter, LinkedIn, YouTube.