Basic description of BIC-R&D approach to EMMIA Policy Learning Platform Project

1. Basic‘s
Mobile and Mobility
Industries Alliance
Policy Learning
Platform
BIC-R&D, s.r.o. (Czech Republic)
Munich, 18.6.2012

2. EMMIA
COMMUNICATION GUIDELINE – RULES/TOOLS
For instance : Boiler plate to use :
EUROPEAN MOBILE AND MOBILITY INDUSTRIES ALLIANCE
The European Mobile and Mobility Industries Alliance (EMMIA) brings together
regional and national policy makers and practitioners at European level with the
aim of developing more sustainable solutions in the field of mobility supported by
mobile services, through better use of current and planned initiatives and
enhancing transnational cooperation in this field. The Alliance comprises a Policy
Learning Platform and 5 pilot actions in the areas of large-scale demonstrators in
support of sustainable tourism in rural areas and access to finance as well as an
action to improve the interoperability of mobile services. It is expected to mobilise
additional public and private funding of €30 Mio in support of mobile and mobility
industries. Altogether, 31 organisations from 14 CIP participating countries and 4
European organisations form the core actors of this initiative.
EMMIA – BASIC‘S
2012 2

3. EMMIA Core Messages
• Discover and Use the transformative power of „SERVICE INNOVATON“
• Mobility is new paradigma in our life - Exploit the potential of Mobile and
Mobility Industries to meet the future challenges
• Explore the potential of GNSS and space technologies (GALILEO, GMES,
EGNOSS)
• …
N
• …
S S IO
U
D IS C
IN
EMMIA – BASIC‘S
2012 3

4. Show complexity of MMI on a MATRIX
P2P ad-hoc Dynamic Patient Geolocation Crowd
networking weather assistance social networking Cartography
Individual
Mobile social Mobile dynamic Location based Dynamic tourist
Mobile gaming
networking content provision media alerts guides
Location
based Mobile key and Mobile Mobile-enabled Dynamic road
Services authorisation advertising authentication tolling ...
Logistics / Public transport
Transport
Intelligent Traffic
Management
Cargo tracking
information
Fleet tracking
and optimisation ...
Electric Car sharing
Car and
mobility
Assisted driving
management
Intelligent Car ...
Traffic CO2
Handset-enabled
parking
eCall
Optimisation ... ...
Asset Mobile asset Precision
Management monitoring
Real time/ad-hoc
sensor reading Agriculture ... ...
Transaction Mobile hotspot Precision road
Management
Mobile payment Mobile Purse
provision services ...
Special needs Worksite Geo-
Professional
assistance data provision
Mobile Satellite
Communications
Mobile Health ...
Source: MOBICAP, Mr. R. Horn
EMMIA – BASIC‘S
2012 4

5. EMMIA PLP Approach in
REGIONS – our plan for CZ
2012 2013 2014
Mapping, Influencing, Presenting, Discussing, Motivating, Initiating Helping, …..
es
gi
te
ra
Policy decission
St
makers on diff.
levels –
EC / DG / EP National /Regional /
0
GSA / ESA Metropolitan
02
Societal
l2
EXTERNAL Public
a
on
STAKEHOLDERS and
gi
re
industrial
e
th
H
Public Research
State / Regional / and knowledge
More
Metropolitan Community
g
Change
Agencies
in
supporting
o
Innovation Eco-
ct
system
fe
Af
P6 –
EMMIA Business Leaders – are
r
complex
Business and Sectorial
able to build up PPP
i
org. on EU, national,
DG ENT PLP and regional level incl.
Cluster structures
and work on cross-
industrial, cross-
Partners sectorial and cross-
boarder basis
z
o policies
EMMIA - INTERNAL
STAKEHOLDERS EXTERNAL Entrepreneurs
and SME‘s –
Competitive in
Business flexibility and
n
proactive
behaviour in
Partners of
20+
Regions
EMMIA STAKEHOLDERS the market
supprtinhg
small app‘s and
t
Representative Actions loal diversity of
products
s and
Institutions
2
20+ Regions 0
R6 – Core
EMMIA 2
Regions 0
5

6. COMMUNICATION ROAD MAP
2012 2013 2014
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 NOTE RESPONSIBILITY
time to také action
responsibility of EMMIA PLP
INTERVIEW EU + regional impact! leader
prepare one material for all
WRITING ARTICLES/NEWS partners
hard copy EU + regional impact! dissseminate this one
www pages www news stream (G6, 20+) responsibility of each of G6
COMMUNI MATERIALS local materials/events/activity
boilplate use all time activity in 6 REGIONS
respons G6 and 20+ (on
posters and stands develop local version regions)
full dissemination in all 20+
backgroundrs use all time regions
leaflets and
brochures H
EU + regional impact! local materials/versions
PRESS RELEASE lanch o
accompanying docs r
one source, use all time
PRESENTATION/SPEECH develop yearly and dissem
i
RUNNING events/WSs accompany running events
VISIT events/workshops
z
be active visitor!
OWN DIGITAL MEDIA N/A o
VISUAL IDENTITY use all time n
COMMUNICATIO t
N GUIDLINE use al time 2
0
Mapping, Influencing, Presenting, Discussing, Motivating, Initiating Helping, …..2
0
EMMIA – BASIC‘S
2012 6

7. Three main Stakeholder Categories – C1
P6 – EMMIA
PLP Partners
DG ENT
EMMIA -
INTERNAL
STAKEHOLDERS
Partners of
20+ Regions
Representatives EMMIA Actions
and Institutions
EMMIA – BASIC‘S
2012 7

8. Three main Stakeholder Categories – C3
Policy decision makers
on diff. levels –
EC / DG / EP National /Regional /
Metropolitan
GSA / ESA
EXTERNAL
Public
STAKEHOLDERS
State / Regional / Public Research and
Metropolitan knowledge
Agencies supporting Community
Innovation Eco-
system
EMMIA – BASIC‘S
2012 8

9. Three main Stakeholder Categories – C3
Business and
Sectorial org. on EU,
national, and regional Business Leaders – are
level incl. Cluster able to build up PPP and
structures work on cross-industrial,
cross-sectorial and cross-
boarder basis
EXTERNAL
Business
STAKEHOLDERS
Entrepreneurs and SME‘s
– Competitive in flexibility
and proactive behaviour
in the market supporting
small app‘s and local
diversity of products
EMMIA – BASIC‘S
2012 9

10. We succeed together
Pavel Vokáč, Luděk Kühr
BIC R&D, s.r.o.
Příkop 4, 602 00 Brno
Czech Republic
www.bic-rtd.cz
EMMIA – BASIC‘S
2012 10