Innovation for Location


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Presentation by Claudio Clausi VP Sales EME Tomtom on Esri European User Conference 2011.

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Innovation for Location

  1. 1. Innovation for location TomTom is changing Enterprise GIS Claudio Clausi VP Sales EME TomTom - Licensing© 2011 TomTom. All rights reserved.
  2. 2. Topics • Company Profile • Product Portfolio • The Core Map • TomTom Products & Services • Enterprise/Government • Transportation & Logistics • Traffic Affect Us All • Real Time Traffic Solution • Hystorical Traffic Solution • Use case of ESRI Technology • Conclusions2© 2011 TomTom. All rights reserved.
  3. 3. Company profile TomTom is the world’s leading supplier of location and navigation products and services. We have four business units: Consumer, Automotive, Licensing and Business Solutions. We are headquartered in Amsterdam, the Netherlands, and we employ over 3,500 people worldwide. We are listed on NYSE Euronext (TOM2) and Amsterdam’s blue chip AEX index. In 2010 reported €1.5 billion in revenue and a net operating cash flow of €210 million.3© 2011 TomTom. All rights reserved.
  4. 4. Innovation for Location TomTom Value Proposition: The freshest map Most accurate real The largest resource time traffic to predict traffic flow TomTom coverage is updated TomTom real time traffic With a database of over daily using multiple sources. products create a vivid picture 4 trillion anonymous GPS It extends over 200 countries of traffic conditions as they measurements, TomTom and territories and evolve, keeping drivers in historical traffic products encompasses more than control of their journeys. provide analysis to predict 3 billion people and 34 million driving behavior across the kilometers globally. road network.4© 2011 TomTom. All rights reserved.
  5. 5. The Core Map How the freshest maps lay the foundation for exceptional added value© 2011 TomTom. All rights reserved.
  6. 6. Core Map Products ConnectPlus ConnectPlus Functionality Markets MultiNet Connect MultiNet Connect Turn-by-turn navigation Automotive Basic Navigation Personal Navigation Routing and Display Wireless & Internet Geocoding Enterprise6© 2011 TomTom. All rights reserved.
  7. 7. Global Coverage • More than 200 countries and territories globally • Covering more than 34 million street km • Encompassing more than 3 billion people7© 2011 TomTom. All rights reserved.
  8. 8. MultiNet Advantage • 1,6 million more Km: More than any competing map • StreetMap Premium Advanced: the Esri SDC format solution • Freshness of Community Input: • The base map powered by unique and substantial content sourced through… – Web-hosted portals – Device-enabled user feedback and anonymous GPS measurements8© 2011 TomTom. All rights reserved.
  9. 9. Map Features Road Attribution Display Add-On Features Turn-By-Turn • Street Names • Land Use • Junction Views • Turn Restrictions • Route Numbers Features • Speed Profiles • One-Way and • House Number • Administrative • Traffic Closures Ranges Boundaries • ADA Gradient • Bifurcation • Road • Built-Up Areas • ADA Curvature Guidance Classifications • Signpost • ADA Real-Speed • Road Type Information • 2D/3D • Use Restrictions • Lane Information Landmarks • Back Road • Speed Limits • 2D City Models Flagging • Advanced City • Traffic Message Models Codes9© 2011 TomTom. All rights reserved.
  10. 10. MultiNet Enhancement Products Address Points Post Administrative Areas Delivering the ultimate in Enabling cartographic Providing highly detailed and geocoding accuracy by representations for valid postal accurate boundaries of pinpointing discrete, actual codes in the United States and municipal and census defined street addresses to physical Canada designed for data users geographic divisions in the buildings or property parcel, who require robust location United States and Canada. enabling unparalleled accuracy. geospatial analysis.10© 2011 TomTom. All rights reserved.
  11. 11. MultiNet Enhancement Products Geocoding Locality Index Logistics Matchmaker ACG, EZLocate, Locality Index provides real- Supporting the routing of Census-Enhanced Geocoding world locality content – from commercial vehicle fleets with Layer, and Geocoding Services administrative, postal and other seamless coverage of highways, online and behind the firewall – locality sources – allowing interconnecting roads and local supplying a geocoding solution developers to build user- streets with unmatched to meet all needs. friendly, accurate ‘find’ coverage and content. applications with one set of tools.11© 2011 TomTom. All rights reserved.
  12. 12. TomTom Products & Services Enterprise/Government Transportation GeoAnalytics Government Telecomms & Logistics Insurance Utilities & Common Use Cases Financial Services Retail Compliance Site selection Marketing and advertising Traffic and infrastructure management, real- time Traffic and infrastructure analysis (based on historic data) Traffic management as a service (Customized) fleet and asset management Taxation, notification, and reporting Distance calculation, polygon inclusion, clustering, demographic analysis Risk assessment- health/ property Risk assessment- vehicle Transportation planning Arrival information Alerts and notifications Communications survey© 2011 TomTom. All rights reserved.
  13. 13. Transportation & Logistics R a tim T ff. e ra isu liza n e n lysis ist. T ffic Use cases Short Problems / Trends Value isp y tio P Is/ d r. M p d la Go d g description needs proposition a d e co in ra G oa a R u g o tin V a e l O a H Transportation Plan ahead how Efficient use of For certain Cost savings planning to ship which resources and niches, reliability ● ● ● ● ● ● ● ● and higher goods where arrival time is more reliability. and when. reliability. important than price. Real time re- Adjust planning Traffic More on time Cost savings routing with congestion and delivery, mkore ● ● ● ● ● ● ● ● and higher improvements other events can penalties for not reliability based on real affect the meeting SLA;s time information original planning Site selection Plan locations of Best location to Reverse Cost savings hubs and build sites based logistics for ● ● ● ● ● ● ● ● thanks to warehouses. on various data. efficient product efficient hub and returns. warehouse planning. Asset tracking Track and trace Both customers More real time Track your parcels and and shippers tracking demand ● ● ● ● ● ● ● ● goods in real goods during need to know time shipment the whereabouts of their goods Taxation & Provide data on Unexpected Need for fast Less customs tax & customs custom checks delivery grows, ● ● ● ● ● ● ● ● unexpected regulations at or taxes lead to more and more delays and cost borders delays and raise goods are savings cost shipped cross borders Arrival Use information A lot of time is Reliable on time Cost savings information about parking lost with delivery and ● ● ● ● ● ● ● ● and higher restrictions, searching for efficient reliability. unloading locations and resource use facilities, etc. facilities. increasingly important.© 2011 TomTom. All rights reserved.
  14. 14. Traffic Affects Us All…14© 2011 TomTom. All rights reserved.
  15. 15. 76% of European drivers drive their car everyday Almost half have a commute of 30 minutes or more 86% of drivers are negatively impacted by traffic – claiming they feel frustrated, stressed, helpless or angry European drivers would rather go to the dentist (75%) or meet their in-laws for the first time (92%) than be stuck in in- traffic. Source:TomTom, Year: 2011, Region: Europe From: Commuter Survey, Respondents: 1,000 Drivers15© 2011 TomTom. All rights reserved.
  16. 16. A Traffic Manifesto for the future On a mission to reduce traffic congestion for all. Drivers using TomTom HD Traffic can already reduce their travel times by up to 15%. When 10% of people drive with TomTom HD Traffic, roads will flow more efficiently and travel times will be reduced for everyone.16© 2011 TomTom. All rights reserved.
  17. 17. TomTom Offers 3 Real Time Traffic Products Enterprise Traffic HD Flow HD Route Times Navigate with up-to- View what’s Get to your the-minute incident happening in real time destination quickly and congestion on the road network with the most accurate travel and information delay times17© 2011 TomTom. All rights reserved.
  18. 18. How Real Time Traffic is Delivered Step 1: Merge real time Step 2: Generate traffic Step 3: Deliver real time input from multiple sources information using proprietary information to users data fusion method instantly GPS Probe Data Historic Traffic Data GSM Probe Data Map Data Incident Data18© 2011 TomTom. All rights reserved.
  19. 19. Hystorical Traffic Solution Revolutionary Traffic Solutions© 2011 TomTom. All rights reserved.
  20. 20. TomTom’s current historical traffic products Speed Profiles Custom Travel Custom Area Times Analysis Intelligent data for Highly granular speed Historical travel times optimal route planning information for route- and speeds for based analysis regional analysis20© 2011 TomTom. All rights reserved.
  21. 21. Use Cases on Esri Technology
  22. 22. TomTom Maps for ArcGIS delivered to REETomTom Maps of Spain, Portugal and Southern France provided to “Red Eléctrica deEspaña” and displayed on GeoRED, Geographical Information System based on Esritechnology.TomTom Distributor Geograma, delivered to REE the derived product TomTom forArcGIS, with the map definition for ArcGIS.
  23. 23. TomTom Maps for ArcGIS delivered to CMTTomTom Maps of Spain provided to “Comisión del Mercado de lasTelecomunicaciones” in order to support the optical fiber development in Spain.TomTom Distributor Geograma, delivered to CTM the derived product TomTom forArcGIS, with the map definition for ArcGIS.
  24. 24. The ATM SAE, is a system that aides the multi-fleetmanagement and uses TomTom maps to positioning thebus stops, draw the lines and routes and display the busfleet position of the public transportation operators.
  25. 25. Conclusions The freshest map Most accurate real The largest resource time traffic to predict traffic flow25
  26. 26. claudio.clausi@tomtom.com26© 2011 TomTom. All rights reserved.