Innovation for Location

Innovation for location
TomTom is changing Enterprise GIS
Claudio Clausi VP Sales EME TomTom - Licensing

© 2011 TomTom. All rights reserved.

Topics
• Company Profile
• Product Portfolio
• The Core Map
• TomTom Products & Services
• Enterprise/Government
• Transportation & Logistics
• Traffic Affect Us All
• Real Time Traffic Solution
• Hystorical Traffic Solution
• Use case of ESRI Technology
• Conclusions

2


Company profile

TomTom is the world’s leading supplier of location and navigation
products and services.

We have four business units:
Consumer, Automotive, Licensing and Business Solutions.

We are headquartered in Amsterdam, the Netherlands, and we employ
over 3,500 people worldwide.

We are listed on NYSE Euronext (TOM2) and Amsterdam’s blue chip
AEX index. In 2010 reported €1.5 billion in revenue and a net
operating cash flow of €210 million.

3


Innovation for Location
TomTom Value Proposition:

The freshest map Most accurate real The largest resource
time traffic to predict traffic flow

TomTom coverage is updated TomTom real time traffic With a database of over
daily using multiple sources. products create a vivid picture 4 trillion anonymous GPS
It extends over 200 countries of traffic conditions as they measurements, TomTom
and territories and evolve, keeping drivers in historical traffic products
encompasses more than control of their journeys. provide analysis to predict
3 billion people and 34 million driving behavior across the
kilometers globally. road network.

4


The Core Map
How the freshest maps lay the
foundation for exceptional added
value


Core Map Products

ConnectPlus

ConnectPlus
Functionality Markets
MultiNet

Connect

MultiNet

Connect
Turn-by-turn navigation Automotive

Basic Navigation Personal Navigation

Routing and Display Wireless & Internet

Geocoding Enterprise

6


Global Coverage

• More than 200 countries
and territories globally
• Covering more than
34 million street km
• Encompassing more than
3 billion people

7


MultiNet Advantage
• 1,6 million more Km: More than any
competing map
• StreetMap Premium Advanced: the
Esri SDC format solution
• Freshness of Community Input:
• The base map powered by unique and
substantial content sourced through…
– Web-hosted portals
– Device-enabled user feedback and
anonymous GPS measurements

8


Map Features

Road Attribution Display Add-On Features Turn-By-Turn

• Street Names • Land Use • Junction Views • Turn Restrictions
• Route Numbers Features • Speed Profiles • One-Way and
• House Number • Administrative • Traffic Closures
Ranges Boundaries • ADA Gradient • Bifurcation
• Road • Built-Up Areas • ADA Curvature Guidance
Classifications • Signpost • ADA Real-Speed
• Road Type Information
• 2D/3D
• Use Restrictions • Lane Information Landmarks
• Back Road • Speed Limits • 2D City Models
Flagging
• Advanced City
• Traffic Message Models
Codes

9


MultiNet Enhancement Products

Address Points Post Administrative Areas

Delivering the ultimate in Enabling cartographic Providing highly detailed and
geocoding accuracy by representations for valid postal accurate boundaries of
pinpointing discrete, actual codes in the United States and municipal and census defined
street addresses to physical Canada designed for data users geographic divisions in the
buildings or property parcel, who require robust location United States and Canada.
enabling unparalleled accuracy.
geospatial analysis.

10


MultiNet Enhancement Products

Geocoding Locality Index Logistics

Matchmaker ACG, EZLocate, Locality Index provides real- Supporting the routing of
Census-Enhanced Geocoding world locality content – from commercial vehicle fleets with
Layer, and Geocoding Services administrative, postal and other seamless coverage of highways,
online and behind the firewall – locality sources – allowing interconnecting roads and local
supplying a geocoding solution developers to build user- streets with unmatched
to meet all needs. friendly, accurate ‘find’ coverage and content.
applications with one set of
tools.

11


TomTom Products & Services
Enterprise/Government

Transportation

GeoAnalytics
Government

Telecomms
& Logistics

Insurance
Utilities &
Common Use Cases

Financial
Services

Retail
Compliance
Site selection
Marketing and advertising

Traffic and infrastructure management, real-
time
Traffic and infrastructure analysis (based on
historic data)

Traffic management as a service

(Customized) fleet and asset
management
Taxation, notification, and reporting

Distance calculation, polygon inclusion,
clustering, demographic analysis

Risk assessment- health/ property

Risk assessment- vehicle
Transportation planning
Arrival information
Alerts and notifications
Communications survey


Transportation & Logistics

R a tim T ff.
e ra
isu liza n

e n lysis
ist. T ffic
Use cases Short Problems / Trends Value

isp y

tio

P Is/ d r.
M p d la

Go d g
description needs proposition

a d
e co in

ra

G oa a
R u g
o tin
V a

e l
O
a

H
Transportation Plan ahead how Efficient use of For certain Cost savings
planning to ship which resources and niches, reliability
● ● ● ● ● ● ● ● and higher
goods where arrival time is more reliability.
and when. reliability. important than
price.
Real time re- Adjust planning Traffic More on time Cost savings
routing with congestion and delivery, mkore
● ● ● ● ● ● ● ● and higher
improvements other events can penalties for not reliability
based on real affect the meeting SLA;s
time information original planning
Site selection Plan locations of Best location to Reverse Cost savings
hubs and build sites based logistics for
● ● ● ● ● ● ● ● thanks to
warehouses. on various data. efficient product efficient hub and
returns. warehouse
planning.
Asset tracking Track and trace Both customers More real time Track your
parcels and and shippers tracking demand
● ● ● ● ● ● ● ● goods in real
goods during need to know time
shipment the whereabouts
of their goods
Taxation & Provide data on Unexpected Need for fast Less
customs tax & customs custom checks delivery grows,
● ● ● ● ● ● ● ● unexpected
regulations at or taxes lead to more and more delays and cost
borders delays and raise goods are savings
cost shipped cross
borders
Arrival Use information A lot of time is Reliable on time Cost savings
information about parking lost with delivery and
● ● ● ● ● ● ● ● and higher
restrictions, searching for efficient reliability.
unloading locations and resource use
facilities, etc. facilities. increasingly
important.


Traffic Affects Us All…

14


76% of European drivers drive their car everyday

Almost half have a commute of 30 minutes or more

86% of drivers are negatively impacted by traffic – claiming
they feel frustrated, stressed, helpless or angry

European drivers would rather go to the dentist (75%) or
meet their in-laws for the first time (92%) than be stuck in
in-
traffic.

Source:TomTom, Year: 2011, Region: Europe From: Commuter Survey, Respondents: 1,000 Drivers

15


A Traffic Manifesto for the future

On a mission to reduce traffic congestion for all.

Drivers using TomTom HD Traffic can already reduce
their travel times by up to 15%.

When 10% of people drive with TomTom HD Traffic,
roads will flow more efficiently and travel times will
be reduced for everyone.

16


TomTom Offers 3 Real Time Traffic Products

Enterprise Traffic HD Flow HD Route Times

Navigate with up-to- View what’s Get to your
the-minute incident happening in real time destination quickly
and congestion on the road network with the most
accurate travel and
information
delay times

17


How Real Time Traffic is Delivered

Step 1: Merge real time Step 2: Generate traffic Step 3: Deliver real time
input from multiple sources information using proprietary information to users
data fusion method instantly

GPS
Probe Data
Historic
Traffic Data
GSM
Probe Data
Map
Data
Incident
Data

18


Hystorical Traffic
Solution
Revolutionary Traffic Solutions


TomTom’s current historical traffic products

Speed Profiles Custom Travel Custom Area
Times Analysis

Intelligent data for Highly granular speed Historical travel times
optimal route planning information for route- and speeds for
based analysis regional analysis

20


TomTom Maps for ArcGIS delivered to REE
TomTom Maps of Spain, Portugal and Southern France provided to “Red Eléctrica de
España” and displayed on GeoRED, Geographical Information System based on Esri
technology.
TomTom Distributor Geograma, delivered to REE the derived product TomTom for
ArcGIS, with the map definition for ArcGIS.

TomTom Maps for ArcGIS delivered to CMT
TomTom Maps of Spain provided to “Comisión del Mercado de las
Telecomunicaciones” in order to support the optical fiber development in Spain.
TomTom Distributor Geograma, delivered to CTM the derived product TomTom for
ArcGIS, with the map definition for ArcGIS.

The ATM SAE, is a system that aides the multi-fleet
management and uses TomTom maps to positioning the
bus stops, draw the lines and routes and display the bus
fleet position of the public transportation operators.

Conclusions

The freshest map Most accurate real The largest resource
time traffic to predict traffic flow

25

claudio.clausi@tomtom.com

26


Innovation for Location

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