An eye on China – Guido Ghedin

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The document summarizes China's digital landscape, social media networks, and censorship. It notes that China has over 1.3 billion people, 550 million internet users, and 300 million 3G/smartphone users. The three largest internet companies in China are Baidu in search, Alibaba in ecommerce, and Tencent in gaming and messaging. Popular social networks in China include Sina Weibo, Renren, and WeChat, but the Great Firewall censors sensitive topics like the Tiananmen Square protests.

Technology

AN EYE ON CHINA

Talent Garden, Milan
February 21st, 2013

#EyeOnChina

A VIEWPOINT ON
DIFFERENT
DIGITAL LANDSCAPES

#EyeOnChina

http://youtu.be/oJLqyuxm96k

#EyeOnChina

INDIA
Biggest country on Facebook by 2015.
560 million people under the age of 25.
source: BusinessWeek, 2012

#EyeOnChina

PHILIPPINES
Over 93% of Internet users are on Facebook.
source: Social Bakers

#EyeOnChina

INDONESIA
Third biggest country on Facebook.
Jakarta is the most active city on Twitter worldwide.
source: Semiocast, 2012

#EyeOnChina

SWAZILAND
92,5% of users access Facebook from a phone.
source: Social Bakers

#EyeOnChina

In Russia, Vkontakte has 45 million users.
Facebook just reached 7,5 million users.
#EyeOnChina

Facebook took 5 years to pass Mixi in Japan.
LINE mobile app took 1 year to pass both.
#EyeOnChina

OVER 550 MILLION
INTERNET USERS

#EyeOnChina

SHENZHEN IS THE
MOST CONNECTED CITY

#EyeOnChina

OVER 300 MILLION
3G/SMARTHPONE USERS

#EyeOnChina

50M TO 200M 3G USERS
IN ONE YEAR (2011-2012)

#EyeOnChina

97% OF YOUNG/URBAN
USE INTERNET VIA PHONE

#EyeOnChina

And they are not on Facebook.

#EyeOnChina

DIGITAL LANDSCAPE IN CHINA:
THE THREE GIANTS

#EyeOnChina

SEARCH BAIDU
92% of the market share

ECOMMERCE ALIBABA
with Taobao & Tmall

GAMING TENCENT
& MESSAGING QQ app has 700M users

#EyeOnChina

SOCIAL MEDIA IN CHINA:
A QUICK INTRO

#EyeOnChina

SINA WEIBO
the main social network: over 300M users

plus
YOUKU + TUDOU
video sharing platform(s)

WEIXIN/WECHAT
Tencent’s mobile messaging & social ntwk app

RENREN
a social network founded in 2005 (over 100M users)

KAIXIN001
another social network with over 100M users

#EyeOnChina

18th NATIONAL PARTY CONGRESS
(十八大 Shíbā dà)

#EyeOnChina

THANKS!
guido ghedin
@guido_ghedin

#EyeOnChina

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An eye on China – Guido Ghedin

1. AN EYE ON CHINA Talent Garden, Milan February 21st, 2013 #EyeOnChina

3. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES #EyeOnChina

4. http://youtu.be/oJLqyuxm96k #EyeOnChina

5. #EyeOnChina

6. #EyeOnChina

7. INDIA Biggest country on Facebook by 2015. 560 million people under the age of 25. source: BusinessWeek, 2012 #EyeOnChina

8. PHILIPPINES Over 93% of Internet users are on Facebook. source: Social Bakers #EyeOnChina

9. INDONESIA Third biggest country on Facebook. Jakarta is the most active city on Twitter worldwide. source: Semiocast, 2012 #EyeOnChina

10. SWAZILAND 92,5% of users access Facebook from a phone. source: Social Bakers #EyeOnChina

11. #EyeOnChina

12. In Russia, Vkontakte has 45 million users. Facebook just reached 7,5 million users. #EyeOnChina

13. Facebook took 5 years to pass Mixi in Japan. LINE mobile app took 1 year to pass both. #EyeOnChina

14. #EyeOnChina

15. AN EYE ON CHINA #EyeOnChina

16. OVERPEOPLE BILLION 1.3 #EyeOnChina

17. 500 MILLION UNDER 30 #EyeOnChina

18. OVER 550 MILLION INTERNET USERS #EyeOnChina

19. SHENZHEN IS THE MOST CONNECTED CITY #EyeOnChina

20. 1.1 BILLION MOBILE USERS #EyeOnChina

21. OVER 300 MILLION 3G/SMARTHPONE USERS #EyeOnChina

22. 50M TO 200M 3G USERS IN ONE YEAR (2011-2012) #EyeOnChina

23. 97% OF YOUNG/URBAN USE INTERNET VIA PHONE #EyeOnChina

24. And they are not on Facebook. #EyeOnChina

25. SHARE! #EyeOnChina

26. DIGITAL LANDSCAPE IN CHINA: THE THREE GIANTS #EyeOnChina

27. SEARCH BAIDU 92% of the market share ECOMMERCE ALIBABA with Taobao & Tmall GAMING TENCENT & MESSAGING QQ app has 700M users #EyeOnChina

28. SOCIAL MEDIA IN CHINA: A QUICK INTRO #EyeOnChina

29. SINA WEIBO the main social network: over 300M users plus YOUKU + TUDOU video sharing platform(s) WEIXIN/WECHAT Tencent’s mobile messaging & social ntwk app RENREN a social network founded in 2005 (over 100M users) KAIXIN001 another social network with over 100M users #EyeOnChina

30. LET’S PLAY A LITTLE GAME #EyeOnChina

31. RenRen #EyeOnChina

32. RenRen #EyeOnChina

33. Youku #EyeOnChina

34. DianDian #EyeOnChina

35. Mogujie #EyeOnChina

36. TuDing #EyeOnChina

37. MeiShiXing #EyeOnChina

38. Kaixin001 #EyeOnChina

39. PaPa #EyeOnChina

40. Meilishuo #EyeOnChina

41. WeChat #EyeOnChina