AN EYE ON CHINA        Talent Garden, Milan         February 21st, 2013              #EyeOnChina
A VIEWPOINT ONDIFFERENTDIGITAL LANDSCAPES     #EyeOnChina
http://youtu.be/oJLqyuxm96k        #EyeOnChina
#EyeOnChina
#EyeOnChina
INDIABiggest country on Facebook by 2015.560 million people under the age of 25.                                 source: B...
PHILIPPINESOver 93% of Internet users are on Facebook.                                     source: Social Bakers          ...
INDONESIAThird biggest country on Facebook.Jakarta is the most active city on Twitter worldwide.                          ...
SWAZILAND92,5% of users access Facebook from a phone.                                     source: Social Bakers           ...
#EyeOnChina
In Russia, Vkontakte has 45 million users.Facebook just reached 7,5 million users.                #EyeOnChina
Facebook took 5 years to pass Mixi in Japan.LINE mobile app took 1 year to pass both.                 #EyeOnChina
#EyeOnChina
AN EYE ON CHINA    #EyeOnChina
OVERPEOPLEBILLION        1.3   #EyeOnChina
500 MILLIONUNDER 30  #EyeOnChina
OVER 550 MILLIONINTERNET USERS     #EyeOnChina
SHENZHEN IS THEMOST CONNECTED CITY       #EyeOnChina
1.1 BILLIONMOBILE USERS   #EyeOnChina
OVER 300 MILLION3G/SMARTHPONE USERS      #EyeOnChina
50M TO 200M 3G USERSIN ONE YEAR (2011-2012)        #EyeOnChina
97% OF YOUNG/URBANUSE INTERNET VIA PHONE        #EyeOnChina
And they are not on Facebook.            #EyeOnChina
SHARE!  #EyeOnChina
DIGITAL LANDSCAPE IN CHINA:     THE THREE GIANTS          #EyeOnChina
SEARCH                      BAIDU                            92% of the market shareECOMMERCE                   ALIBABA   ...
SOCIAL MEDIA IN CHINA:    A QUICK INTRO       #EyeOnChina
SINA WEIBO               the main social network: over 300M usersplus                         YOUKU + TUDOU               ...
LET’S PLAY A LITTLE GAME        #EyeOnChina
RenRen         #EyeOnChina
RenRen         #EyeOnChina
Youku        #EyeOnChina
DianDian           #EyeOnChina
Mogujie          #EyeOnChina
TuDing         #EyeOnChina
MeiShiXing             #EyeOnChina
Kaixin001            #EyeOnChina
PaPa       #EyeOnChina
Meilishuo            #EyeOnChina
WeChat         #EyeOnChina
WeChat
PinFun         #EyeOnChina
PinFun         #EyeOnChina
HOW ABOUT THE WALL?      #EyeOnChina
source: gizmodo#EyeOnChina
source: en.greatfire.org#EyeOnChina
JUNE 4th #EyeOnChina
MAY 35th  #EyeOnChina
18th NATIONAL PARTY CONGRESS      (十八大 Shíbā dà)           #EyeOnChina
SPARTA(斯巴达 Sībādá)   #EyeOnChina
#EyeOnChina
THANKS!guido ghedin@guido_ghedin            #EyeOnChina
An eye on China – Guido Ghedin
An eye on China – Guido Ghedin
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An eye on China – Guido Ghedin

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Slides from the event: "Digital In The Round: An eye on China", February 21, 2013 – Milan.

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An eye on China – Guido Ghedin

  1. 1. AN EYE ON CHINA Talent Garden, Milan February 21st, 2013 #EyeOnChina
  2. 2. A VIEWPOINT ONDIFFERENTDIGITAL LANDSCAPES #EyeOnChina
  3. 3. http://youtu.be/oJLqyuxm96k #EyeOnChina
  4. 4. #EyeOnChina
  5. 5. #EyeOnChina
  6. 6. INDIABiggest country on Facebook by 2015.560 million people under the age of 25. source: BusinessWeek, 2012 #EyeOnChina
  7. 7. PHILIPPINESOver 93% of Internet users are on Facebook. source: Social Bakers #EyeOnChina
  8. 8. INDONESIAThird biggest country on Facebook.Jakarta is the most active city on Twitter worldwide. source: Semiocast, 2012 #EyeOnChina
  9. 9. SWAZILAND92,5% of users access Facebook from a phone. source: Social Bakers #EyeOnChina
  10. 10. #EyeOnChina
  11. 11. In Russia, Vkontakte has 45 million users.Facebook just reached 7,5 million users. #EyeOnChina
  12. 12. Facebook took 5 years to pass Mixi in Japan.LINE mobile app took 1 year to pass both. #EyeOnChina
  13. 13. #EyeOnChina
  14. 14. AN EYE ON CHINA #EyeOnChina
  15. 15. OVERPEOPLEBILLION 1.3 #EyeOnChina
  16. 16. 500 MILLIONUNDER 30 #EyeOnChina
  17. 17. OVER 550 MILLIONINTERNET USERS #EyeOnChina
  18. 18. SHENZHEN IS THEMOST CONNECTED CITY #EyeOnChina
  19. 19. 1.1 BILLIONMOBILE USERS #EyeOnChina
  20. 20. OVER 300 MILLION3G/SMARTHPONE USERS #EyeOnChina
  21. 21. 50M TO 200M 3G USERSIN ONE YEAR (2011-2012) #EyeOnChina
  22. 22. 97% OF YOUNG/URBANUSE INTERNET VIA PHONE #EyeOnChina
  23. 23. And they are not on Facebook. #EyeOnChina
  24. 24. SHARE! #EyeOnChina
  25. 25. DIGITAL LANDSCAPE IN CHINA: THE THREE GIANTS #EyeOnChina
  26. 26. SEARCH BAIDU 92% of the market shareECOMMERCE ALIBABA with Taobao & TmallGAMING TENCENT& MESSAGING QQ app has 700M users #EyeOnChina
  27. 27. SOCIAL MEDIA IN CHINA: A QUICK INTRO #EyeOnChina
  28. 28. SINA WEIBO the main social network: over 300M usersplus YOUKU + TUDOU video sharing platform(s) WEIXIN/WECHAT Tencent’s mobile messaging & social ntwk app RENREN a social network founded in 2005 (over 100M users) KAIXIN001 another social network with over 100M users #EyeOnChina
  29. 29. LET’S PLAY A LITTLE GAME #EyeOnChina
  30. 30. RenRen #EyeOnChina
  31. 31. RenRen #EyeOnChina
  32. 32. Youku #EyeOnChina
  33. 33. DianDian #EyeOnChina
  34. 34. Mogujie #EyeOnChina
  35. 35. TuDing #EyeOnChina
  36. 36. MeiShiXing #EyeOnChina
  37. 37. Kaixin001 #EyeOnChina
  38. 38. PaPa #EyeOnChina
  39. 39. Meilishuo #EyeOnChina
  40. 40. WeChat #EyeOnChina
  41. 41. WeChat
  42. 42. PinFun #EyeOnChina
  43. 43. PinFun #EyeOnChina
  44. 44. HOW ABOUT THE WALL? #EyeOnChina
  45. 45. source: gizmodo#EyeOnChina
  46. 46. source: en.greatfire.org#EyeOnChina
  47. 47. JUNE 4th #EyeOnChina
  48. 48. MAY 35th #EyeOnChina
  49. 49. 18th NATIONAL PARTY CONGRESS (十八大 Shíbā dà) #EyeOnChina
  50. 50. SPARTA(斯巴达 Sībādá) #EyeOnChina
  51. 51. #EyeOnChina
  52. 52. THANKS!guido ghedin@guido_ghedin #EyeOnChina

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