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A Window into our
       Digital Future

European Internet Trends
    of Today & Tomorrow

      Microsoft, April 2009
Since 2004, broadband
                                                            connections across Europe
              ...
Based on current growth trends,
                                                          Microsoft projections estimate t...
By 2010 Microsoft predicts
  people will spend over 2.5
 days a month on the Internet.




                               ...
A Window into your Digital Future
http://www.flickr.com/photos/33124677@N00/136481748/




  Europeans spent on average
   8.9 hours per week, or 1.5
 days ...
Online video has established
   itself as the most popular
      online entertainment
 application, with more than 1
     ...
A Window into your Digital Future
The European North/South
                                    Divide: Nordic countries have
                               ...
Content (such as news
   websites and online video)
        and communication
  (e-mail and social networks)       http://...
Windows Live Messenger is the number
                                     1 free Instant Messenger service with
          ...
A growing volume of mobile phone users will watch video or TV
  programming on their handsets over the next five years. Th...
A Window to the Future
Microsoft predicts 5 trends for the future

1. The 3 screens
We will see a concerted shift to
seaml...
3. The whole web becomes social
Social connectivity will become commercial and advertising will become increasingly
person...
Full report available for download at:
  http://crossthebreeze.com/2009/04/07/internet-to-overtake-tv-in-june-
           ...
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Europe Logs On

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Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.

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Europe Logs On

  1. 1. A Window into our Digital Future European Internet Trends of Today & Tomorrow Microsoft, April 2009
  2. 2. Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million today. http://www.flickr.com/photos/74741809@N00/697348117/ A Window into your Digital Future
  3. 3. Based on current growth trends, Microsoft projections estimate that Internet consumption will outstrip traditional TV in June 2010, averaging 14.2 hours per week against 11.5 hours for TV http://www.flickr.com/photos/37354253@N00/2333147636/ A Window into your Digital Future
  4. 4. By 2010 Microsoft predicts people will spend over 2.5 days a month on the Internet. http://www.flickr.com/photos/34427470616@N01/3171592427/ A Window into your Digital Future
  5. 5. A Window into your Digital Future
  6. 6. http://www.flickr.com/photos/33124677@N00/136481748/ Europeans spent on average 8.9 hours per week, or 1.5 days a month, using the web in 2008, up 27% from 2004 – more time than they did Internet use on PCs will drop reading print media, watching from 95% today to only 50% movies, or playing video over the next 5 years as other games. web enabled devices such as IPTV, games consoles and mobile phones become more popular A Window into your Digital Future
  7. 7. Online video has established itself as the most popular online entertainment application, with more than 1 in 4 (28%) Europeans watching short or full-length videos —an increase of over 150% since 2006 http://www.flickr.com/photos/30607051@N00/2321646173/ A Window into your Digital Future
  8. 8. A Window into your Digital Future
  9. 9. The European North/South Divide: Nordic countries have an Internet penetration rate of 76% on average, compared to 45% in southern Europe A Window into your Digital Future
  10. 10. Content (such as news websites and online video) and communication (e-mail and social networks) http://www.flickr.com/photos/18378655@N00/2769699053/ represent 65% of all time spent online and commerce (including online shopping) represents a third (33%) of time spent on the web http://www.flickr.com/photos/96745290@N00/54371294/ A Window into your Digital Future
  11. 11. Windows Live Messenger is the number 1 free Instant Messenger service with 320 million people around the world exchanging 8.2 billion messages per day. Windows Live Hotmail is the number one mail service with 271 million e- mails sent across the globe every day. On its own, the Windows Live Messenger user base is larger than any of the top three social networking sites and if the Windows Live user community was a country, it would be the third-largest in the world – with nearly half a billion “residents”. A Window into your Digital Future
  12. 12. A growing volume of mobile phone users will watch video or TV programming on their handsets over the next five years. The bulk of these mobile video viewers will be casual in their usage, watching short and long-form content for free. Video capable handsets will grow from just 31% of the installed base in 2008 to 76% of the installed base in 2013. Mobile browsing is expected to grow from 19% adoption in 2008 to 30% in 2013. http://www.flickr.com/photos/98964418@N00/1045492723/ http://www.flickr.com/photos/12817132@N07/2698887371/ A Window into your Digital Future
  13. 13. A Window to the Future Microsoft predicts 5 trends for the future 1. The 3 screens We will see a concerted shift to seamless PC, TV and mobile experiences 2. The Rise of Connected Entertainment Seamless entertainment experiences will bridge the gap between online and offline: This will end the need to watch TV in real-time as we shift to seamless PC and TV experiences. Long form video content and IPTV will become the norm on a TV that is really, a PC. Consumers will download movies and TV shows and only access ‘live’ TV for big news and sports events. http://www.flickr.com/photos/22861830@N00/2553668324/ A Window into your Digital Future
  14. 14. 3. The whole web becomes social Social connectivity will become commercial and advertising will become increasingly personal: Online commerce will represent a larger share of overall consumer spending. User generated content (UGC) online shopping experiences will provide users with a relevant online experience. And businesses will be able to target consumers with location relevant offers and services in real time 4. The 3D Internet: The 3D Internet will become a reality, with consumers able to virtually experience a holiday resort before they book, students will be able to attend virtual lectures and shoppers will be able to see how an armchair would look in their living room before they buy it. 5. The rise of Smartphones Smartphones will stop being a category of their own, and become mainstream, affordable choices. People will increasingly use mobiles as a natural first port of call for web browsing, social networking, photo sharing, music, videos and other dimensions of their digital lives. Mobile browsing is expected to grow from 19% adoption in 2008 to 30% in 2013. A Window into your Digital Future
  15. 15. Full report available for download at: http://crossthebreeze.com/2009/04/07/internet-to-overtake-tv-in-june- 2010/ A Window into your Digital Future

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